MKT20019 Research Proposal: Swinburne WIL Student Awareness

This research proposal investigates the awareness and perceptions of both local and international students regarding Swinburne University of Technology's Work Integrated Learning (WIL) organization. The study aims to explore how WIL can increase student participation in professional placements and internships. The research employs an exploratory design, collecting both secondary and primary data through surveys. The objectives include assessing the awareness of WIL programs, evaluating student attitudes towards WIL, and examining communication channel preferences. The proposal outlines the research design, data collection methods, sampling strategies, data analysis techniques using a mixed-methods approach, and ethical considerations. The proposal includes a detailed plan for the research, including a timetable and a proposed survey instrument in the appendix, to understand student perspectives and improve WIL program effectiveness.