This report presents a marketing research study conducted at Swinburne University, focusing on student attitudes and perceptions towards Work Integrated Learning (WIL) programs, including internships and professional placements. The research employed an online survey using Qualtrics, collecting data from 242 undergraduate students. The study investigated student awareness, interest levels, and perceptions regarding WIL, analyzing demographic data alongside non-demographic responses using descriptive statistics, frequency analysis, and correlation techniques in MS Excel. Findings reveal student interest in paid placements, positive attitudes towards WIL benefits, and the importance of information dissemination during Semester 1. The report offers insights into factors influencing student engagement and recommends strategies to enhance WIL appeal and enrollment.
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