Business Report: Swing Petrol Analysis, Performance, and Future Plans

This report analyzes Swing Petrol, a UK-based small business, examining its profile, including its history, location, strengths, and weaknesses. The report compares Swing Petrol's financial performance with a competitor, Charles Cantrill Ltd., over several years, highlighting trends in turnover and gross profits. It identifies areas for improvement, recommending strategies to overcome weaknesses through a TOWS matrix and leveraging Porter's model to maintain and enhance performance. The report suggests new avenues for business expansion, such as manufacturing furniture products and opening new stores. The analysis includes an assessment of existing business objectives, revised plans, and an action plan for implementing changes. The report concludes by discussing the impact of proposed changes and plans for monitoring improvements within the enterprise. This assignment, contributed by a student, is available on Desklib, a platform offering AI-based study tools.

SMALL BUSINESS
ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Profile of company................................................................................................................1
1.2 Analysis business performance and competitors of Swing petrol........................................2
TASK 2............................................................................................................................................4
2.1 Recommendations to overcome the weaknesses...................................................................4
2.2 How performance and strengthen can be maintained...........................................................6
2.3 New areas where the organisation can expand their business operations.............................7
TASK 3............................................................................................................................................8
3.1 Assessment of existing business objectives and plans..........................................................8
3.2 Revised plan to incorporate changes.....................................................................................9
3.3 Action plan to implement changes through model and theory.............................................9
TASK 4..........................................................................................................................................11
4.1 Impact of proposed changes in the company......................................................................11
4.2 Plan for the changes which need to be managed within the enterprise...............................12
4.3 Monitor improvements performance of the company.........................................................13
CONCLUSION..............................................................................................................................14
REFERENCES................................................................................................................................1

INTRODUCTION
Small business enterprise determines their operations at very low cost and it is very
important to manage resources at workplace. Hence, it gives effective participation to grow
country growth in successful manner (Papajorgji, 2015). As results, production process consist
important participation to manage results. Government takes initiative to enhance growth and
take initiative in country. Present report is based on Swing petrol which is the perfect place to try
social dancing for first time. It gives sponsorship opportunities to make successful information.
For gaining insight knowledge of the company present report covers profile in which
structure, history and business location is determines. It assists to assess strength and weaknesses
for comparative analysis the business performances. Furthermore, it also includes comparison of
performances in different areas such as production, marketing, sales and use of technology, etc.
In addition to this, report recommends appropriate actions to overcome weaknesses. At last, it
covers plan for make changes within the business environment.
TASK 1
1.1 Profile of company
 Name of the business: Swing petrol exist in UK which operate functions privately.
 Owner structure: Investors of the company develops profitability to maintain their
operations and resources. They are providing fund to swing petrol to operate smooth
functioning with enhance positive results (Greene and Greene, 2014).
 History/ background: Swing petrol UK established functions from May, 16 2006. They
are registered to operate operations through developing positive results at workplace.
Hence, qualitative products and services are easily offers at workplace that will support to
make long term plan.
 Business location: Swing petrol is located at Hope Cottage, ox and UK.
 Strength: Swing petrol is mainly specializes in manufacturing and distribution of article.
They are also makes plans in UK market for offer excellent products and services such as
wood, material and many other things (Shapira, Gök and Salehi, 2016). The organisation
has effective and high reputation through brand reputation is easily maintains for loyalty
of customer. The company has skilled person so that they can easily promote functions
and operations of company in different areas easily.
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 Weaknesses: Swing petrol is also maintains intervention productivity through they will
able to capture the whole market. Further, the company is also unable to meet long term
objectives and plans through invest more capital. Hence, it creates high debt level at
workplace to manage the organisation functions (Gersick and Feliu, 2014).
 Mission: Swing petrol has mission to target large part of audience through deliver
effective services and operations. Hence, they are offering excellent services for creating
the best value at workplace. As results, the chosen organisation easily meet with
objectives of different people.
 Vision: The cited firm also has vision to create more brands in different areas of world
through they will able to serve different services. In this aspect, Swing petrol is always
trying to enhance their operations (Horowitz, 2016).
 People: Jonathan Charles and Katharine Sarah are key people of the cited firm who are
continuously monitors business operations and functions to determine success at
workplace.
1.2 Analysis business performance and competitors of Swing petrol
Main aim of every organisation is to generate high revenue through operating functions
in different areas. It will generate high profits and outcomes within the business environment. It
will make successful operations through they can take responsibilities to determine competition
within the market (Kautonen, Down and Minniti, 2014). Swing petrol also ascertain competition
with Charles Cantrill Ltd. Hence, the company has various methods through they will able to
measure their efficiency and performance within market. Following are comparison between
both company are undertake in monetary terms:
Turnover Changes Increase
and
decrease
changes Increase
and
decrease
2012 2450 - 2300 - -
2013 2700 250 11.11% 2540 240 11.43%
2014 3060 360 14.40% 2680 140 5.98%
2015 3500 440 15.38% 2650 970 39.11%
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2016 3880 380 11.52% 4040 390 11.30%
From the above analysis, it can be stated that Swing petrol is growing their operations in
effective manner. They are continued grow profits from last 5 years so that they will able to
invest amount in different areas easily. Their revenue are fluctuating but they have managed all
resources to overcome problems (Tamošiūnas and Lukošius, 2015). However, competitor of the
cited firm Charles Cantrill Ltd. not effectively operating their operations so that their profits and
loss are highly fluctuates. In addition to this, following comparison are also taken in both
business in gross profit basis:
Year Swing petroleum UK Charles Cantrill Ltd.
Gross profits ratio Gross profits ratio
2012 1000 35.56% 740 23.00%
2013 1170 38.80% 830 27.00%
2014 730 22.00% 1220 41.00%
2015 1260 34.00% 1480 37.00%
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Changes
Increase and decrease
changes
Increase and decrease
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Illustration 1: Income of the businesses

2016 1430 33.00% 1590 37.00%
From the above analysis, it has been assesses that the cited company can easily enhance
positive outcomes which assist to develop positive outcomes in business operations. Swing
petroleum grow in only one year so that they are unable to easily expand their operations and
results (Peters and Naicker, 2013). It will also develop operations in effective manner to
contribute parts at workplace. If they are continuing expanding their operations, turnover goes
high. Beside this, competitor of the company has also developing operations which gradually
increasing or decreasing profitability at workplace.
TASK 2
2.1 Recommendations to overcome the weaknesses
In order to attain positive business results, it is very important to overcome organisation
issues so that Swing petrol can easily manage their outcomes to generates high results. Effective
functions at workplace created through different strategies which can easily support to make
decisions in successful manner (Gamme, Seim and Andersen, 2017). It will assist to carry
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Gross profits ratio Gross profits ratio
Swing petroleum UK Charles Cantrill Ltd.
0
200
400
600
800
1000
1200
1400
1600
1800
Illustration 2: Gross profits of the companies

business outcomes to through eliminating problems from the company. Hence, the cited firm
make successful functions to get high profits within the business environment.
TOWS matrix
Strength (s) Weaknesses (W)
Opportunities SO strategies
Through providing effective
services and goods, Swing
petrol can expand their
operations in different areas
and segment. It assists to gain
market opportunities and
various advantages to achieve
common goals and objectives
(Kwamega, Li and Ntiamoah,
2015).
WO strategies
In the world area, operations,
labour and material can easily
acquire with economic
changes that take place to
control cost and maximize
return within the business
environment.
Threats ST strategies
In these strategies, the chosen
business can make reputation
in front of customer through
making loyalty of customer
and manage skills which
support to market in effective
manner.
WT strategies
Swing petrol has another
strategies to minimize their
cost which aids to making
pricing for products and
services to expand business
operations. Hence, the
company can easily reduce
their weaknesses (Erdil and
Erbıyık, 2015).
Enhance budget plan:
Manager of Swing petrol require more budget to support functions and operations in
effectively manner. Hence, it can be support to each activity at workplace. Hence, they are frame
budget to attain and meet objectives and goals.
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Conducting training and development for staff:
Further, to overcome organisation issue, it is also essential to provide proper training and
development program to each member so that they will able to meet with objectives (Teasdale,
Lyon and Baldock, 2013). Skills and knowledge of each member increasing which assist to
overcome issues of Swing petrol.
Expansion of the business in different manner:
With the help of diversification, the chosen business can meet with objectives and goals
which solve issues and problems. This is because, Swing petrol can easily get high revenue
through expanding activity in different areas. Hence, long term profitability can be achieved.
2.2 How performance and strengthen can be maintained
There are several ways which determines to maintain performance and strengthen in
Swing petrol. It is helpful to manage business resources which enhance current performance such
as working conditions, profitability and revenue for sustainability (Schoonjans, Van
Cauwenberge and Vander Bauwhede, 2013). In respect to attain these outcomes, porter model
can be applied on the company. It can assist to identified various performance through different
elements. They are as follows:
Supplier bargaining power
In UK supplier power is very high so that the company has low cost to sustain in
marketplace. In other words, suppliers of UK has power to control on potential pricing,
profitability and many other things. As results, Swing petrol need to switch towards less cost
products to maintain their profitability and gain outcomes within the business environment
(Gola, Dharwal and Aggarwal, 2014). The cited firm has also welled choice to deals with
different functions for enhance growth of company.
Buyer bargaining power
This force is consists very important part which determines to analysis customer point
from market force. Customer of the cited firm has power to control profits of the business. This
is because, it can be reduce purchasing power of goods and services so that products are not
easily enhance by company in different areas. As results, enterprise can separate their results in
different areas easily (Garnaut, Song and Wang, 2014).
Competitive rivalry
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This force is examines competition of market through introducing products and services.
Hence, various customer are determines competitor number who are capable to operate functions
in effective manner. In UK market rivalry competition is so high which create impact on Swing
petrol. Thus, the chosen organisation need to operate their functions at low cost which assist to
maintain results at workplace (Kleinhans and van Ham, 2016).
Threats of substitution
According to this force, the cited firm can examines how customer are attracts and they
are switch towards the other business. In addition to this, it is also determines ability of the
business to perform functions in effective manner. As results, Swing petrol can assess their
profits in systematic manner easily.
Threats of new entry
In UK market there are low threats of new entry system (bin Atan, Raghavan and
Mahmood, 2015). This is because, no one can easily enter in market so that it is opportunities to
Swing petrol to make long term plans and deliver effective services in marketplace.
2.3 New areas where the organisation can expand their business operations
There are various areas where the cited firm can expand their operations in systematic
manner. It will assist to deliver results through attaining profitability at workplace. Hence, the
company can easily manage their results and enhancer profits (Wright, A., 2015). Following
areas can be taken in which the company will expand their operations: Manufacturing furniture products: Swing petroleum can easily diversify their
operations in manufacturing of furniture products. In this aspect, they will easily develop
functions which manage business results and profitability at workplace, the company has
experience of new market with working in different types of products and services so that
it is very important to attract different customer through one strategy (Storey and
Frankish, 2017). As results, USP of the cited firm can easily monitor organisation
performances of company. Enhance new stores: In order to attain business results, Swing petrol has also
opportunities to increase their new outlets in systematic in different areas. Thus, they can
expand their operations through attracting various customer. It can be support to large
number of buyer from different areas. As results, they can maintain sustainability of them
within the business environment (Rainnie, 2016).
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 Proposed changes in existing products and services: In order to attain the business
results, the chosen organisation can make changes in existing products so that they will
easily attain profitability. In this aspect, Swing petroleum need to make changes in
physical and online stores so that they will able to attract potential customer towards the
enterprise.
TASK 3
3.1 Assessment of existing business objectives and plans
In order to maintain objectives and business plans, Swing petrol need to keep successful
operations to attain success at workplace. It is very essential to determines high satisfaction
among customer to improves performance and results. It also generates positive outcomes with
implementing new strategy (Hervas-Oliver, Sempere-Ripoll and Boronat-Moll, 2014). From the
help of assessment of objectives and goals, following positive and negative identified within the
chosen enterprise:
Positive outcomes Structure of plan and objectives: To achieve objectives and plan of Swing petrol, the
company have make structure through they will able to attain positive advantages. In this
aspect, the company can achieve their targets and goals which can assist to maintain
flexibility and positive results at workplace (Parker and Hine, 2015). Assessment of objectives of the company: In addition to this, Swing petrol also need to
make effective structure which can be generates positive and effective impact on the
business performance. It will helpful to analysis profits, balance sheet and investment of
the business through they will able to determines effective operations of the enterprise.
 Monitor actions and activities of the company: Swing petrol need to generate positive
impact through continuous monitoring on operations and performance of the firm
(Papajorgji, 2015). This is because, effective monitoring assess current and future
outcomes in systematic manner so that the cited firm will generate positive results.
Negative outcomes Changes in objectives: When the cited firm make changes in goals and objectives, they
have also needed to determine alteration in needs of the company. Thus, Swing need to
adopt new strategy and it creates problems to operate functions in systematic manner.
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 Training requires for employees: In order to make changes, the cited firm need to
determines changes in training for employees (Greene and Greene, 2014). In this aspect,
Swing petrol have to generate cost for enhance performance of employee so that it reduce
profits.
3.2 Revised plan to incorporate changes
After demonstrate changes, Swing petrol saw that they are unable to achieve their targets
and goals effectively. Hence, they have to make changes in plan and system which create
positive results. The company need to make plan according to availability of resources and
assess performances for assessing satisfaction level at workplace. Following are the changes take
place at workplace which determines organisation performances in effective manner:
 Conduct market research: It is essential to determines market trends in systematic
manner. Thus, market research is very important to demonstrate customer requirement
and availability of resources within the enterprise (Shapira, Gök and Salehi, 2016). As
results, the firm can make changes in their plan through they can identify needs and
awareness to achieve objectives and performances. Further, the business can also analysis
market demand so that they will able to adopt satisfaction level in effective manner.
 Evaluates business outcomes: The cited firm need to monitor their performance through
they can accomplish their desires outcomes. In this aspect, plan can be develops which
easily maintain results and performances at workplace (Gersick and Feliu, 2014). Hence,
Swing need to evaluates performance and take actions for organisation performance.
 New structure: Another change can be take place in the company that is new structure.
When Swing make new structure, they will easily determine new technology and
outcomes within the enterprise. As results, role of every member can protect the business
results through giving effective participation. In addition to this, they can also attract
potential candidates towards the business (Horowitz, 2016). In this way, they will able to
demonstrates positive results which need to be accomplish in systematic manner. Hence,
the firm will analysis performance through maintain results.
3.3 Action plan to implement changes through model and theory
In respect to implement changes, Swing hotel need to perform different activities in
which they can focus on review and plan to take proper action. Hence, they will able to
determines positive results which maintain outcomes of the enterprise (Kautonen, Down and
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