People and Place: Switzerland Destination Marketing Presentation

This presentation provides an overview of Switzerland as a tourist destination, focusing on the media sources used to portray the country and attract visitors. It examines how advertisements, social media, and brochures are employed to promote Switzerland's culture, natural resources, and heritage. The presentation identifies the youth, new couples, and travelers as key target audiences, considering demographic, economic, and lifestyle profiles. It compares Switzerland's marketing approaches with those of other European destinations and concludes by highlighting the effectiveness of different media sources in reaching potential customers. The presentation also references academic sources that support the analysis of Switzerland's tourism and marketing strategies.

People and Place
Switzerland

 The presentation is based on the
destination Switzerland and their
description will be given.
 The major focus has been put on the media
sources which will portray a destination.
 Different types of audience are targeted
which will also be elaborated in this
presentation.
Introduction

 It is the mountainous country which ahs the
numeral high peaks and lakes.
 The country is well known for the tourist
destination due to the hiking trails and ski
resorts (Kuščer, et al., 2017).
 This country has the stable democratic and
economic system.
Switzerland

 There are the several destination which
attracts the people such as:
 Matterhorn, Zermatt
 The Jungfrau Region
 Swiss National Park, Zernez
 Lugano (Bieger, 2018).
 Lucerne
 The Rhine Falls
Destination which attract the
people

 Advertisement is the one of the
best media source which
portray Switzerland in the
effective way.
 It helps in generating the
people from the international
as well as local market (Malik,
et al., 2014).
 It also helps in promoting the
culture, natural resources and
heritage through giving the
advertisement.
Different media sources which
portray a destination

 Social media is another media
source which helps in attracting
the people through the online
channels (Tuten and Solomon,
2017).
 In social media the description
regarding the destination with the
pictures are clearly mentioned.
 The large number of search
engines are available at this
source.
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 Brochure helps in
targeting the large
number of the audience.
 It contains the pictures
of the particular
destination with the
description of that place
(Rogers, et al., 2013).
 It is cost effective and
promotes the destination
in the effective manner.
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 The major targeted audience is the youth as
they love to travel the new places or
destinations (Brennan, et al., 2017).
 The new couples also targeted as they love
to visit the col places where mountains and
high peaks are there.
 The travellers are also targeted as they love
to visit the new places.
Target audience

 The audience are targeted on the basis of the
demographic information.
 On the basis of the gender and the income level also
audience are targeted.
 Fir effective marketing strategy audience are targeted so
that the number of people in the destination increases.
Continue…

 In Switzerland German and French are
generally spoken so the people over there
have the good literature.
 They follow the diversified customer and
traditions.
 The Christians are highly populated and
everyone has the freedom over there (Hu,
et al., 2014).
Demographic, economic and
lifestyle profile

 It is evaluated that different media sources
plays the major role in targeting the
customers.
 The youth and new couple are targeted as
they love to travel at Switzerland.
 The comparison of the Switzerland is done
with the Europe.
Conclusion

 Kuščer, K., Mihalič, T., & Pechlaner, H. (2017). Innovation,
sustainable tourism and environments in mountain destination
development: A comparative analysis of Austria, Slovenia and
Switzerland. Journal of Sustainable Tourism, 25(4), 489-504.
 Bieger, T. (2018). Reengineering destination marketing
organisations: The case of Switzerland. The Tourist Review, 53(3),
4-17.
 Tuten, T. L., & Solomon, M. R. (2017). Social media marketing.
Sage.
 Brennan, E., Gibson, L. A., Kybert-Momjian, A., Liu, J., & Hornik, R.
C. (2017). Promising themes for antismoking campaigns targeting
youth and young adults. Tobacco regulatory science, 3(1), 29-46.
References