This case study provides a comprehensive SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Amazon, a multinational technology company and a leading e-commerce retailer. The analysis examines Amazon's competitive advantages, such as its partnerships with logistics providers like UPS, and the role of Amazon Prime in driving revenue. It also identifies weaknesses, including the imitable nature of its business model and limited physical presence. The study explores opportunities stemming from the growth of online retail and the potential for expansion. Finally, it addresses threats such as government regulations and competition from rivals like Walmart and eBay. The case study concludes by summarizing Amazon's strengths and the challenges it faces in a competitive market, highlighting the importance of adapting to maintain its position.