Apple Inc. SWOT Analysis: Internal and External Factors

This report presents a SWOT analysis of Apple Inc., evaluating its internal and external factors. It begins with an overview of the company, followed by an examination of its strengths (e.g., brand trust), weaknesses (e.g., high prices), opportunities (e.g., skilled workforce), and threats (e.g., trade conflicts). The analysis delves into financial, physical, and human resource factors, as well as market trends, economic conditions, demographics, and regulations. The report concludes that Apple Inc. possesses a strong competitive advantage, emphasizing its ability to innovate and adapt to market changes. The report utilizes sources like Okundia (2021), Almeida et al. (2021), and others to support its findings, providing a well-rounded perspective on Apple's strategic position.

RUNNING HEAD: APPLE INC SWOT ANALYSIS
Apple INC SWOT Analysis
NaKenya Baker
STR 581
June 7, 2021
Professor Chris Romano

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APPLE INC SWOT ANALYSIS
Executive Summary
This report is stated about Apple Inc. which is one of the top companies across the globe. A
brief overview of the company is stated in this report. Further this report is stated about the
strength, weakness, opportunity and threats of the Apple Inc. This report also has a detailed
evaluation of the internal as well as external factors of Apple Inc. that are impacted to the
company. Lastly the report concluded that Apple Inc. is one of company has a good
competitive advantage to sustain in the market.

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APPLE INC SWOT ANALYSIS
Table of Contents
Introduction of the company......................................................................................................3
SWOT Analysis of Apple Inc....................................................................................................3
Evaluation of the internal factors...............................................................................................5
Financial Factor......................................................................................................................5
Physical Factor.......................................................................................................................5
Human Resources Factor.......................................................................................................5
Access to trademarks and copyright......................................................................................5
Current Process: Employee Programs....................................................................................6
Evaluation of the external factors..............................................................................................6
Market Trends........................................................................................................................6
Economic trend......................................................................................................................6
Demographics........................................................................................................................6
Regulations.............................................................................................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................9

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APPLE INC SWOT ANALYSIS
Introduction of the company
Apple Inc. is indeed one of the biggest companies, specialising in the manufacture and
distribution of goods and services, software programs, and other online platforms. It is a
worldwide firm that originated in California, United States of America.
Apple launched by manufacturing and distributing laptop computers, but has now
expanded into a number of sectors. Apple is now the second largest phone manufacturer in
the world, coming after Samsung. In reality, Apple Inc. is the largest IT group of companies.
It employs roughly 120,000 people and operates over 500 retail locations across the world.
SWOT Analysis of Apple Inc.
Title: SWOT Analysis of Apple Inc.

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APPLE INC SWOT ANALYSIS
Source: Okundia, (2021)
Strength
Apple is one of the most trusted firms when it comes to cutting-edge technologies and
intelligent technical items. It has millions of loyal customers who are continually rising in
numbers (Almeida et al., 2021). Apple is the first one to market with some of the most
revolutionary devices that have influenced the world. Apple still seems to be committed to
creating better, more capable technological gadgets.
Weakness
Apple's devices may be considered timepiece due to their high prices. The prices are
supposed to refer to middle- and topmost consumers. Apple products are all out of budget for
limited folks. Even with limited advertising expenses, Apple has solidified its position
through cultivating committed customers. Apple's business model is heavily based on its
well-known and prestigious retail shops.
Opportunity
Apple's analysts, designers, and website designers are just a highly talented bunch with years
of experience in consumer gadget advertising. Apple's personnel increase enables them to
constantly generate new alternatives (Fredrick & Christopher, 2019). Apple has yet to offer
products that are created with alternative fuels. The company has yet to embrace or contribute
in the creation of environmentally friendly energy efficiency.
Threat
The US government has boosted duties on Chinese imports, causing the item's price to rise.
As an outcome, the product's net profit diminishes, and the products will become even more

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APPLE INC SWOT ANALYSIS
costly to purchasers. Government bodies have consistently pressed Apple to secure the
iPhone via a gateway, which entails decrypting the iPhone and connecting to its contents.
Evaluation of the internal factors
Following is the evaluation of the internal factors of Apple Inc.
Financial Factor
Apple sells cell phones, desktops, tablets, sensors and accessories, as well as services.
IPhones are Apple's most profitable product, while the Americas are the company's most
profitable geographical location. Apple's assistance program has the greatest operating
profits.
Physical Factor
Apple offers both online and offline locations, and like with all goods, one will discover
simplicity, elegance, and elegance, resulting in a highly current and appealing physical
evidence (Lan, 2021). The large tech has spent a lot of time and effort on providing actual
evidence in terms of improving their user experience.
Human Resources Factor
Apple Inc. human resource management is responsible for a variety of tasks such as hiring,
capacity building, reward systems, performance management, and personnel management,
amongst other. Apple's HR strategy emphasises developing individuals with power, approval
or rejection of group members, and commitment, as well as subscribing to team growth.

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APPLE INC SWOT ANALYSIS
Access to trademarks and copyright
The Apple logo is a brand name of Apple Inc. in the United States and other countries. The
use of such an Apple keypad logo for advertising sale without Apple's prior permission may
represent malicious prosecution and false advertising in defiance of federal regulations.
Current Process: Employee Programs
Apple Inc. offers the Partnership Employee Purchase Program to existing contract workers of
partner firms and other organisations (Bernadus et al., 2020). Apple exclusively sells and
sends items to end-user users within this Agreement. It cannot be purchased for resale.
Evaluation of the external factors
Following are the external factors of Apple Inc.
Market Trends
Apple Inc.'s business units are associated with the human resource utilisation and work
procedures based on manufacturing divisions, both of which are features of Apple Inc.'s value
proposition. Mac's product line includes desktop computers in an array of configurations for
various market segments (Ting-Jen, 2021). The tablet, iPhone, I-pad, and Apple TV, but in
the other hand, are mobile phones with some functionalities that are comparable to those of
Apple products.
Economic trend
The developed world's economic stability gives prospects for Apple's development. Apple
may raise its income by selling in these overseas areas due of the strong economic
development rates of Asian economies (Inderadi, Adiannisa & Setiadi, 2018). Higher
discretionary incomes, on the other hand, offer more opportunity to market the business's
comparatively high-priced technological items.

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APPLE INC SWOT ANALYSIS
Demographics
Apple Inc.'s major targeted audience is learners, professionals, administrators, and workers.
As a result of the company's premium membership, the apple marketplace is affluent, more
skilled, and older than just the majority of both the cell phone consumers (Spezzacatena
2021). It's a marketing approach that spreads like wildfire on social networking sites, and it's
a great business opportunity for Apple and its customer base.
Regulations
Following are the regulations of the Apple Inc for operating their business:
Political
Apple is an American corporation that has had rapid sales and profits and has amassed a
considerable quantity of cash. Other than the United States, and over half of its revenue have
been recorded. Apple goods are mostly manufactured in China since they are made at a low
cost (Okundia, 2021). A key political concern is the worrying trade conflict between the
United States and China, which may have an influence on Apple's net sales and customer
base in China, posing a risk to the company's prospective growth.
Environmental
Apple produces the preponderance of its goods in China, where environmental concerns are
high and may have an immediate impact on production prices and laws. Apple is
manufacturing more power items such as batteries, microprocessor, and other forms of
hardware that release less temperature, and as a result, it has begun to seek new technical
solutions.
Economic

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APPLE INC SWOT ANALYSIS
Because Apple goods are increased, the target demographic is mostly high-end buyers. As a
result of its cost leadership approach, it is finding it difficult to enter the International
markets, which has greater growth rates and enormous prospects for a relation to the product
like Apple. A rising US dollar may cause exchange level to increase, making it more
expensive for Apple to conduct business in several of the world's most important regions.
Conclusion
From the above report it can be concluded that Apple Inc. is a company that is successfully
operating their business globally across every parts of the world. The company has its own
strength, weakness, opportunity and threats. The internal as well as the external factors of the
company impact the business growth of Apple. Lastly the report concluded that Apple after
all this is making innovations so that they can gain a competitive edge in the market to
sustain.

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APPLE INC SWOT ANALYSIS
References
Almeida, M., Sousa, E., Rodrigues, C., Candeias, M. B., & Au-Yong-Oliveira, M. (2021).
Samsung vs. Apple: How Different Communication Strategies Affect Consumers in
Portugal. Administrative Sciences 11: 19.
Bernadus, G. S., Andry, J. F., Ranting, P., & Aedah, A. R. (2020). Redesign the Forwarding
Company's Business Processes Using the Zachman Framework. Journal of
Theoretical and Applied Information Technology, 98(16), 3222-3232.
Fredrick, K., & Christopher, D. (2019). Investigative analysis of CRM System
Implementation and the challenges attached to its integration into existing ERP
System. From an Organization Perspective: A case study of a Freight Forwarding
Company in Sweden.
Inderadi, R., Adiannisa, L., & Setiadi, N. J. (2018). The Business Strategy Analysis of a
Forwarding Company in Indonesia. The Winners, 19(1), 31-43.
Lan, B. (2021, April). Analysis of Apple’s Marketing Strategy. In 2021 6th International
Conference on Social Sciences and Economic Development (ICSSED 2021) (pp. 128-
132). Atlantis Press.
Okundia, J. (2021). The Role of Artificial Intelligence in Marketing.
Spezzacatena, L. (2021, March). Store layouts and the trade mark apple: Will Australia take a
bite?. In INTELLECTUAL PROPERTY FORUM: JOURNAL OF THE
INTELLECTUAL PROPERTY SOCIETY OF AUSTRALIA AND NEW ZEALAND (No.
123, pp. 48-55).

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APPLE INC SWOT ANALYSIS
Ting-Jen, J. (2021). B2B Marketing Strategy–How to Build Company Presence in the
Chinese Market: Case Study Unigraf Oy.