This case study presents a SWOT analysis of Short & Sweet, a company operating in the short film industry. The analysis identifies the company's strengths, such as human competence, process capabilities, financial resources, customer goodwill, and tailored products/services. Opportunities include recognizing the internet's potential and targeting creative individuals. Weaknesses involve depreciation, R&D underperformance, decision-making challenges, human resource management, and funding limitations. Threats consist of market changes and increased competition. The SWOT framework highlights the internal and external factors influencing Short & Sweet's business development and strategic planning. The document is available on Desklib, a platform providing students with various study tools and solved assignments.