Analyzing Short & Sweet: A Detailed SWOT for Business Development

This case study presents a SWOT analysis of Short & Sweet, a company operating in the short film industry. The analysis identifies the company's strengths, such as human competence, process capabilities, financial resources, customer goodwill, and tailored products/services. Opportunities include recognizing the internet's potential and targeting creative individuals. Weaknesses involve depreciation, R&D underperformance, decision-making challenges, human resource management, and funding limitations. Threats consist of market changes and increased competition. The SWOT framework highlights the internal and external factors influencing Short & Sweet's business development and strategic planning. The document is available on Desklib, a platform providing students with various study tools and solved assignments.

SWOT analysis for short & sweet.
STRENGTHS: internal characteristic of a business
 Human competence: they have curatorial and
consulting work that they offer to producers,
institution and private companies. They also
work as non-exclusive film makers’ agency
connecting clients with film makers. Julia
possesses intimate knowledge of what’s
trending. Trained eyes for spotting new talents.
 Process capabilities: whatever short films you
need, wherever you are in the world short and
sweet can connect with you. They also have a
network where customers can tap, unlock and
watch. They are able to film out of the theatre
into the city, corporate
events,festivals,fundraisers and trade shows
 Financial resources: have an impressive global
database and digital archives. Part of short film
platform is pop up cinema and solar powered
cinema
 Customer goodwill and loyalty: by creating
immersive experiences customer audience
becomes active participants and not passive
spectators
 Products and services: its good films are to
liberate, educate, connect and delight.it tailors
to produce niche products designed to meet the
very need of customers.
WEAKNESSES: internal factors that disadvantage the
firm
 Depreciation: every organization will suffer the
cost of depreciation. Short &sweet has equipment
such as screens which will depreciate with time.
 Research and development: these seems
underperforming as we expect it to have screens
in every city of the world. They are collaborating
with others when it comes to marketing
 Decision making process: short and sweets seems
to have a strong decision making team,
tremendous journey in the organization from 2006
to 2016.more cities brought to short&sweet and
bringing masses to short&sweet.
 Human resource: human resource is quite
challenging, to really have the right personality is
what short &short should deal with. Julia have to
identify the personalities she needs from her
employees probably march hers
 Facilities i.e. funds of short and sweet comes from
the audience but this is not enough as they seek
donations from the audience. This may jeopardize
the processes of the film industry. This is an
internal factor where the organization has control
over them
OPPORTUNITIES: external factors posed by the
environment
 Opportunity recognition: short and sweet have
noted that internet is a highway to accessing
words, sounds and images. Short and sweet saw
a rapidly evolving industry and its London only
weekly short film show
 Selecting the targets that will best serve the
clients: short and sweet anticipates to impact on
people’s future by shaping it.
 Future is for creatives, Julia believes that future
belong to creatives.
THREATS: external factors, firm has no control over
them
 Market changes: entertainment industry keeps
on changing and a film industry must watch the
trends, taste and preferences of the customers.
 Increased competition: every industry has got a
competitor either potential or existing bringing
competition.to outshine the competitors you
have to find niche in the market to win a large
market share.