Comprehensive SWOT Analysis of the Cadbury Business Operations

This report provides a comprehensive SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Cadbury. The analysis begins with an introduction explaining the importance of SWOT analysis in identifying a firm's competencies and strategic planning. The main body delves into Cadbury's strengths, such as its strong brand recall and loyal customer base, along with its weaknesses, including a limited product portfolio and less recognition in certain markets. The report highlights growth opportunities in expanding into new markets like China and Russia, while also addressing threats like increasing operational costs and market competition. The conclusion emphasizes the importance of balancing strengths and weaknesses to capitalize on opportunities and mitigate risks. The report is supported by references to academic sources and online articles.

SWOT ANALYSIS FOR
CADBURY

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
SWOT analysis of business firm helps in identifying various competences of the firm
which can be helpful in dealing with various risk associated with the growth of organisation.
This also plays a significant role in defining various types of strategies in order to grab many
opportunities in current profitable market (Blery and Antoniades, 2010). In this particular report
Swot analysis of Cadbury is carried out which will help in studying about company strength and
weaknesses also the threat and opportunities available in external environment.
MAIN BODY
The Swot analysis of a business organisation helps in defining various type of strength
and weaknesses of a company. This helps in internal auditing of a firm which can help in
grabbing various type of opportunities and deal confidently with the future threat in development
of organisation (Kavitha and Reddy, 2016). This Swot analysis helps in strategic planning and
management working environment of Cadbury in order to react actively towards the available
opportunities and the different types of risk which may be faced during implementation of
strategies in practice.
Strength- The major strength of this respective enterprise is that Cadbury is represented
as a brand of chocolate in customers mind. The company is having strong brand recall and
having motivated workforce of around 70,000 employees working of growth of business entity.
The firm is having large number of loyal customer to the brand products. The company is
following strengthen marketing advertisement campaign which helps in effective promotion of
industry products.
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Sou
rce 1: (Brand evolution of Cadbury. 2016)
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Weaknesses- This respective company is having limited portfolio of product types and
variety. This can be a weakness for the firm as its competitors is engaged in various types of
product line in comparison to the available less number of production line in Cadbury
(Krishnaswamy, 2017). This can be major disadvantage for profitability of firm as customers are
demanding for more variant products. The firm is less recognised in different countries except in
Europe market. So, in order to expand the company, the firm has to develop various type of
promotional schemes in external market also.
Opportunities- There is a huge growth opportunity available for the enterprise in external
market which is ready for accepting western products. This helps in expansion of business entity
in various countries. Such profitable market for the Cadbury sales are like China, Russia etc. the
firm is having great advantage because of strengthened R&D resource in company sources from
the parent food organisation i.e. Kraft which provides a great expansion opportunity to Cadbury
in respond to this expand their products line and beverages segment in trending profitable market
(Wheele and Hunger, 2011 Brand evolution of Cadbury. 2016).
Threat- Respective company is having large number of threat from the increasing cost in
various operation of Cadbury like supply chain, manufacturing operations, marketing, packaging
etc. The organisation is facing huge amount of competition that many be threat for probability of
firm in market.
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CONCLUSION
From the above report, it can be concluded that strength of an organisation helps in
developing various growth strategies for firm success and also contribute in making higher profit
in external market. The SWOT of Cadbury finds out various growth opportunities which are
available to firm in market which can be grabbed through maintaining a balance between the
company strength and weaknesses.
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REFERENCES
Books and Journal
Blery, E. K and Antoniades, L., 2010. Marketing Chewing Gum: A Case Study of a Cypriot
Company. Journal of Food Products Marketing. 16(4). pp.337-349.
Kavitha, N. V and Reddy, N. S., 2016. Buzz Marketing-SWOT Analysis. International Journal of
Innovative Research and Development. 5(2).
Krishnaswamy, S., 2017. Sources of Sustainable competitive Advantage: A Study & Industry
Outlook. St. Theresa Journal of Humanities and Social Sciences. 3(1).
Wheelen, T. L and Hunger, J. D., 2011. Concepts in strategic management and business policy.
Pearson Education India.
Online
Brand evolution of Cadbury. 2016. [Online]. Available through:
<http://sunstrategic.com/blog/BrandevolutionofCadbury.html>. [Accessed on 17th
August 2017].
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