Business SWOT Analysis Report: Carnival Corporation Details

This report provides a comprehensive SWOT analysis of Carnival Corporation. It examines the company's strengths, including strong brand recognition, a robust brand portfolio, a solid supplier base, and success in new product development. Weaknesses include supply chain management issues, a high attrition rate, limited product variety, and a reliance on core business segments. Opportunities lie in cost-cutting through lower shipping prices, improved pricing strategies using technology, and leveraging government green initiatives. Threats include a lack of innovative products, rising labor costs, and currency fluctuations. The report also addresses key marketing challenges, emphasizing the importance of market research, pricing strategies, and supply chain management to increase profitability. Ethical challenges related to workforce and wage management are also discussed, highlighting the need for strategic planning and risk management. References to annual reports and academic articles support the analysis.

Running head: SWOT ANALYSIS: CARNIVAL CORPORATION
SWOT Analysis: Carnival Corporation
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SWOT ANALYSIS: CARNIVAL CORPORATION
SWOT Analysis
Strengths
 The company has a strong brand recognition in the market. The company has invested
time and resources to develop a strong brand portfolio. The brand reputations are a
strong point for the companies if they want to expand their business in international
markets (Jones, Hillier & Comfort, 2016).
 The supplier base for the company is another strength for the company operations.
The company can gain competitive edge if they have strong suppliers in their favour.
 The company is known for its success in new product development
(carnivalcorp.com, 2019).
 Workforce of this company is highly trained and skilled.
Weaknesses
 The supply chain management of the company is not up to mark.
 The attrition rate of the Carnival Corporation is higher than the other companies in the
industry
 The lack of product variety and appropriate financial planning has become the reason
of suffering for the company
 All the success of the company is based on the core business and limited revenue is
collected from the other business segments of the company.
Opportunities
 The cost cutting could be done in transportation by lowing the shipping prices. This
would be instrumental in boosting the profitability of Carnival Corporation.

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SWOT ANALYSIS: CARNIVAL CORPORATION
 The pricing strategy could be improved using the differentiating process by
technological usage (carnivalcorp.com, 2019).
 The government green drive is an opportunity for the company for the procurements.
Threats
 Lack of sully in the innovative products is a great threat for the company.
 The raising pay levels after the movements in China and other countries could be
pressure on the profitability of the company.
 Currency fluctuations in a number of countries can affect the business in international
level.
Application of SWOT Analysis
Key Marketing Challenges and Marketing Strategy Alternatives
The innovative product range is the strength of the company, but at the same time the lack of
supplies in the innovative product is a threat to the market opportunities. This is why the
company need to make sure that it has done necessary market research before entering any
market. Other than that, the company has to work with its pricing strategy. This is a part of
the financial management and increasing the profitability for the company. The supply chain
management in a specific way can be instrumental in company profitability as well (Vogel,
2017). The managers of the company need to take note of the resources and inventory
management. In order to increase productivity, the company need to expand their business in
the sectors other than the core business structures.
Ethical Challenges
The ethical challenges that the company mainly suffers from is related to the workforce and
wage management. The supply chain structure of the company is one of the weaknesses. The

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SWOT ANALYSIS: CARNIVAL CORPORATION
changing contexts of the wage structures of the countries has put the company in ethical
dilemma regarding the fair payments (Davies, 2016). In the year 2012, there was an accident
that killed 32 people. These issues can be solved by strategic planning and risk management
process. The company has to be specific of their salary structures and look after the sincerity
of their workforces.

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SWOT ANALYSIS: CARNIVAL CORPORATION
References
carnivalcorp.com (2019), Annual Report of Carnival Corporation, 2019, retrieved from:
https://www.carnivalcorp.com/financial-information/annual-reporting
Davies, P. W. (2016). Current issues in business ethics. Abingdon, UK: Routledge.
Jones, P., Hillier, D., & Comfort, D. (2016). The environmental, social and economic impacts
of cruising and corporate sustainability strategies. Athens Journal of Tourism, 3(4),
273-286.
Vogel, M. P. (2017). Economics of cruise shipping: the need for a new business model.
Cruise ship tourism, (Ed. 2), 124-137.