Costa Coffee SWOT Analysis: Strategic Business Review Presentation

This presentation provides a SWOT analysis of Costa Coffee, a British coffee house chain. It begins with an introduction to the company, highlighting its commitment to quality and sourcing from Rainforest Alliance Certified farms. The SWOT analysis examines Costa Coffee's strengths, such as its large market share in the UK and reputation for quality; weaknesses, including strong competition from Starbucks; opportunities for expansion and innovation; and threats, primarily from competitors like Starbucks. The presentation concludes with recommendations for Costa Coffee to enhance its marketing efforts, reduce prices to improve competitiveness, and references the research used. Desklib offers similar presentations and study resources for students.

Costa Coffee

Table Of Content
 Introduction
 About the company
 SWOT Analysis
 Recommendations
 Conclusion
 References

Introduction
 It is necessary for an organisation to conduct proper
research. This presentation is based on SWOT
Analysis of Costa Coffee that talks about strengths,
weakness, opportunities and threats of the company.
 In the end there are recommendations based on the
research.

About the company
 Costa coffee is one of the British coffee house
chain that has headquarters in London. It was
established in 1971. It has record of serving best
quality products to all the customers. The raw
materials used by them are from 100% Rainforest
Alliance Certifies farms.
 The company offers variety of flavours some of its
famous products are Latte, Cappuccino, Flat
white, Mocha, Americano, Expresso, etc.

SWOT Analysis
 It is a tool that helps to know about the strength and
weakness of the company.
 Strengths
 Costa Coffee is one of the largest coffee chain in UK
and has largest market share. Along with that it is
second largest coffee chain in the world.
 It is famous for the quality of products that are being
served them. It helps them to enhance the sales of the
organisation.

Continue…
 Weakness: It is seen that company faces major competition from Starbucks. Along with
that they are unable to beat them and there is big gap among them.
 Opportunity: It is seen that company faces major competition from Starbucks. Along
with that they are unable to beat them and there is big gap among them.
 Threats: One of the major threat against Costa coffee is Starbucks.

Recommendations
 It is important for Costa Coffee to consider these points in
order to work successfully in the market:
 The company must enhance the expenditure on advertisement.
They must use aggressive marketing and promotional
strategies to attract, retain and grow the customer base.
 Costa Coffee must work on reducing the price so that they are
able to beat the competition that is present in the market.

Conclusion
 There was research relate to the internal factors that impact performance of the
organisation.
 Recommendation are also given in the end that suggest strategies for
improvement.

References
 Dzwigol, H., 2020. Innovation in marketing research: quantitative and qualitative
analysis.
 Teoli, D., Sanvictores, T. and An, J., 2019. SWOT analysis.

Thank You