Debenhams SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats

This report presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Debenhams, a multi-brand retail company, as of September 1, 2018. The analysis highlights Debenhams' strengths, such as its multi-brand retail model, customer service, and product variety, alongside weaknesses like unclear product positioning and limited global presence. Opportunities include the potential for franchise models and catering to new consumer behaviors, while threats encompass currency fluctuations, intense competition, and the availability of product substitutes. The report emphasizes the importance of customer experience, product distribution, and understanding consumer behavior for Debenhams' success. It also stresses the need for effective branding, adapting to market competition, and offering unique products to maintain a competitive edge. The analysis references several academic journals and books, providing a comprehensive overview of the company's strategic position and challenges within the retail industry.

SWOT analysis for
Debenhams as at 1st
September 2018
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TABLE OF CONTENT
ANALYSIS......................................................................................................................................3
SWOT analysis for Debenhams...................................................................................................3
REFERENCES................................................................................................................................5
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ANALYSIS
SWOT analysis for Debenhams
Strengths
 Debenhams is strong multi-brand retail
store, excel at customers service.
 It offers variety of products at one store.
 It gets good returns on capital expenditure.
 Skills in distributing products to customers
as per their needs is other main strength.
Weaknesses
 Positioning and unique selling points of
products are not clearly defined.
 Lack in product demand forecasting that
can affect in the future.
 Lack in segmenting all types of customers.
 Limited global geographic present is other
main weakness (Tushar and Haider, 2018).
Opportunities
 Making use of franchise model can
provide opportunity to expand.
 Opportunity by offering fashionable
clothing is new behaviour of clients
(Islam, 2019).
 Suppliers in the market are high making
the company be able to reach out to client.
Threats
 Currency fluctuation in different countries
may impose threat.
 Fierce intensity of competition is other
main threat.
 Substitute of all the products is present in
the market.
Retailing industry has to make sure that they are taking right planning and decisions in
order to have higher brand value and reputation which company is going to have. Debenhams is
having a strong base for themselves in market which is by creating higher customer experience.
Experience of the clients must be focused upon and also distribution of products and services
which is present (Bhuiyan, 2021). Debenhams is having good experience in the market which is
why they are going to be sure about the ideas and decisions which are being taken. Implementing
changes is very essential which Debenhams is taking in order to make sure that there are higher
operations which is present.
Defining new products and services which Debenhams is providing to the customers is
very essential. Segmenting before promoting the products is essential as well so that there is
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better functioning which is present (Eisenberg, 2019). Weaknesses in retailing industry has to be
worked upon because the competition in the market is high. The company is having limitation on
the working since they are not being able to have global presences.
Understanding the behaviour and demand of the clients is important which is going to
make the company be able to reach out. Branding and image of the retailing company has to be
high in the market which is going to make sure that there is effective working (Medina Nogueira
and et.al., 2018). Getting new varieties in the market the company has to make sure that they are
fulfilling the needs and demands of the clients.
Competition and fluctuation are great threats which a retailing industry is going to have
and will have to work upon them so that there are higher improvement and working which is
going to be present. Substitute for products are available in the market which is why the
company has to make sure that they are finding unique products and services in the market (De
Vries and et.al., 2019). Fluctuation in different countries with experience is important for
company to have which is going to make the processing be higher.
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REFERENCES
Books and Journals
Bhuiyan, S.A., 2021. A PRACTICAL LEARNING FROM CENTRO TEX LIMITED.
De Vries, T.I and et.al., 2019. Thyroid-stimulating hormone levels in the normal range and
incident type 2 diabetes mellitus. Acta diabetologica. 56(4). pp.431-440.
Eisenberg, P., 2019. Financial Analysis of Primark Stores Ltd. with regard to a Stock Exchange
Floatation (IPO). International Journal of Management. 7(1). pp.91-112.
Islam, M., 2019. MASCO Industries Limited (A concern of MASCO Group) Kendua, Kanchan,
Rupganj, Narayanganj.
Medina Nogueira, Y.E and et.al., 2018. Global Journal of Engineering Science and Research
Management.
Tushar, M. and Haider, T., 2018. Report on Industrial Attachment At AKH Group.
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