Business Report: SWOT Analysis of D&B Hoover Company

This report presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of D&B Hoover. The strengths include the company's comprehensive solutions across various business functions, while weaknesses involve insufficient brand profiling and limited popularity. Opportunities arise from market competition, prompting D&B Hoover to innovate and attract more customers. Threats include competition from other companies employing various marketing strategies. The report suggests leveraging strengths to address threats, such as incorporating advanced features and defensive marketing strategies. It also recommends gap analysis and competitive analysis to improve services and achieve a higher level of competitiveness. The report emphasizes the importance of strategic planning and adaptation to maintain and improve market share.

D&B hoover

TABLE OF CONTENTS
SWOT Analysis of D&B Hoover....................................................................................................1
Using strength to cope with the threat.........................................................................................1
REFERENCES................................................................................................................................3

SWOT Analysis of D&B Hoover
The analysis of D&B Hoover can be easily discussed with the help of SWOT analysis and it is
discussed as under :
Strength
One of the strengthening feature of D&B Hoover is that the company involves all the
features of solutions, operations, marketing, sales etc. on a wider basis that it helps the customers
to attain all what they want. Whether it is about the information of some local or of private
sector, D&B Hoover ensures to provide the same on a wide note.
Weakness
The factor that the profiling of the company has not been done in an efficient way. Also,
there is a very less popularity of the firm as well. So, this can be considered as one of the weak
factors. Preventive measures can be involved in order to increase the visibility of the
organisation so that it can be able to gain a higher rate of popularity as well as productivity.
Opportunities
As it is obvious that there is a huge competition in the market because there are various
organisations that deals with the same processing of operations and services (Goworek and
McGoldrick, 2015). So, D&B Hoover can make sure to involve various new features and ideas
in the structure so that they can be able to attract a huge number of customers.
Threats
There are various competitors of D&B Hoover who makes involvement of various
strategies and ways to be on the top of the market place. This can be classified as a threat to
D&B Hoover.
Using strength to cope with the threat
As the basic strength of D&B Hoover is that it represents the solutions on a wider basis
because it makes involvement of the specialised features etc. So, this feature of D&B Hoover
can help them in coping with the competitiveness in the market place. Also, D&B Hoover can
think of involving various new and advanced features that they think can help in improving the
productivity of the company. It is because if D&B Hoover wants to involve or modify any of the
processes, they can surely make improvements and modifications in that so that they can become
able enough to achieve a higher rate of popularity as well as productivity. Also, D&B Hoover
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can defend its market share by making involvement of defensive marketing strategies which
might involve a set of tactics and strategies that can help them to achieve a higher rate of
competitiveness in the market. If D&B Hoover ensures to have a GAP analysis, this can also
further help the company to investigate new pivots and ways that they think are lacking in their
procedure. Involvement of the required factors can prove much helpful in attaining them an
efficient set of objectives and targets.
Strategically, D&B Hoover can also investigate about the ways and methods their
competitors are using so that they can analyse them and if required, can make involvement of
them in their own operations and services as well so that they can also become able enough to
achieve the competitiveness (Lidstone and MacLennan, 2017). This will help the company to
gain much satisfied number of customers, thus gaining a higher rate of popularity as well as
productivity.
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REFERENCES
Books and Journals
Goworek, H. and McGoldrick, P., 2015. Retail marketing management: Principles and practice.
Pearson Higher Ed.
Kotler, P., 2015. Framework for marketing management. Pearson Education India.
Lidstone, J. and MacLennan, J., 2017. Marketing planning for the pharmaceutical industry.
Routledge.
Santos, N. and Laczniak, G., 2015. Marketing to the poor: A SWOT analysis of the Market
Construction Model for engaging impoverished market segments. Social Business. 5(2).
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