Marriott Hotel SWOT Analysis Report - Module Name: Business Strategy

This report provides a comprehensive SWOT analysis of Marriott International, a leading multinational hospitality company. The analysis delves into the company's strengths, such as its established market presence and diversified business operations. The report highlights the weaknesses, including the challenges of maintaining consistent service quality across a vast network of hotels. Opportunities are explored, emphasizing the need for refined direct marketing strategies to enhance market growth. Threats are also assessed, focusing on the intense competition from rival hotel chains like Novotel and Hilton, and the impact of global terrorism on the hotel industry. The conclusion emphasizes the importance of addressing these challenges through strategic measures such as enhancing safety protocols and promoting services to ensure continued success in the competitive hospitality market. This report is designed to help students gain a deeper understanding of business strategy and market analysis within the hospitality industry.

THE HOSPITALITY AND
TOURISM MARKET
Marriot Hotel

INTRODUCTION
 Marriott International is a multinational
company of hospitality that handles and
franchises a wide range of hotels and lodging
services (Marriott, 2018). This PowerPoint
presentation is being prepared in order to
identify the issues and challenges that
Marriott hotel is dealing with.

SWOT ANALYSIS
Strengths
 The Company possesses a good place in the market
with worldwide expanded and diversified business (Kasi,
2012).
Weaknesses
 Marriott is in the stage of aggressive expansion drive
and currently, their territory is huge that it is difficult to
uphold service standards all over with the outcome that
the brand is weakened.

SWOT ANALYSIS
Opportunities
 The Company needs to take some steps in order
to grow in the market by refining its plans for
direct marketing.
Threats
 The Company is dealing with huge competition
from brands like Novotel, Hilton, etc. who are
regularly trying to become the market leader
(Bhasin, 2017).
 Properties which are Star –rated are dealing with
the challenges of terrorist across the globe since
they are the easy target to attack. These
activities mostly discourage tourists from
residing in such top hotels.

CONCLUSION
In the conclusion, it can be said that Marriott
hotel is one of the top hotels in the world,
therefore, it is important for them to overcome
these challenges by adopting safety measures
from terrorist attack, and promoting their
services.

REFERENCES
 Bhasin, H. (2017) SWOT analysis of Marriott
International Inc. [online]. Available from
https://www.marketing91.com/swot-analysis-
marriott/
[Accessed 6 May 2018]
 Kasi (2012) SWOT Analysis –The Marriott
International [online]. Available from
http://docshare.tips/swot-analysis-ndash-the-
marriott international_574c5df9b6d87f0a298
b47c4.html
[Accessed 6 May 2018]
 Marriott (2018) About Marriott International -
Find Your World [online]. Available from
https://www.marriott.com/marriott/aboutmarr