This report provides a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of McDonald's, a prominent fast-food corporation. The analysis highlights McDonald's global presence with its extensive network of stores as a key strength, along with the diversification of income streams. However, the report also identifies a lack of product innovation as a weakness. Opportunities include international expansion and strategic partnerships. Threats include intense competition and changing consumer preferences toward healthier food choices, along with currency fluctuations. The analysis emphasizes the importance of SWOT analysis for businesses to assess their market position and adapt their strategies. The report references sources that support the analysis, including articles on McDonald's relocation of its international base to the UK, a short SWOT analysis by Value Line, and a SWOT analysis from Strategic Management Insight.