Comprehensive SWOT Analysis of Nestle: Business Development Report

This report presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Nestle, a leading company in the food and beverage industry. The analysis identifies Nestle's brand recognition and diverse product portfolio as key strengths, while highlighting controversies related to its products and ethical disputes as weaknesses. The report also explores opportunities such as expanding its healthier product line and forming partnerships, and addresses threats like rising costs and water scarcity. The conclusion suggests that Nestle should invest in marketing, sales, and research and development to facilitate business expansion and capitalize on opportunities in the health-conscious food market. The report includes references to relevant sources.

SWOT
ANALYSIS

Table of Contents
INTRODUCTION ..........................................................................................................................4
TASK ..............................................................................................................................................4
Explain SWOT of Nestle............................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
SWOT analysis help for any company to find their strength, weakness, threat and
opportunity. For this report we select the company nestle to do their swot analysis. It is a leading
company in goof and beverages industry. It is most famous global brand that offer their products
around 190 countries. In Switzerland it has its headquarters (Billah, 2019)
TASK
Explain SWOT of Nestle
STRENGTH WEAKNESS Brand Recognition: Nestle built strong
recognition all over the world and most
of their iconic brands like Maggie.
KitKat, Nescafe have accquired fame
globally. Large product portfolio: It sells seven
key categories of items like ice cream,
powder beverages, water, cooking aids ,
milk product (Jahan, 2020)
 Controversies related to water and
maggi: Nestle faced many
controversies for use of water in
different corner of the world. On the
other hand controversy of Maggie also
tainted the brand image. It makes
negative impact on sales & revenue.
 Ethical disputes: Nestle had breached
the ethics related to advertising and
also it had made misleading claims for
their baby milk formulas.
OPPORTUNITY THREAT Healthier product line:In Today's
World most of the people are looking
for healthier beverages & food choices.
By extending its healthy products line
the brand increase its revenue and sales
faster. Partnership with other reputed brand:
To serve the purpose of increasing sales
 Increasing cost of labour and raw
material:That leads to higher
operational expenses. Higher cost
reduce margin of profit.
 scarcity of water: To produce many of
their product Nestle requires water so
increasing water scarcity has great
challenge for brand (Ferdous, 2019)

& revenue. Nestle partnered starbucks
to sell premium coffee.
CONCLUSION
After analysis it concludes that organisation should invest large amount in marketing,
sales, research & development for business expansion and growth purpose. As nestle focus on
heathier food items to grow fastly.

REFERENCES
Books and Journals
Billah, M. M. S., 2019. SWOT Analysis of Halal Cryptocurrency Structure. In Halal
Cryptocurrency Management (pp. 15-22). Palgrave Macmillan, Cham.
Ferdous, J., 2019. SWOT Analysis of CodersTrust Bangladesh.
Jahan, N., 2020. Three Generations of Haji Noor Ali Sowdagar and Sons Limited: SWOT
Analysis of a Family Business. Global Journal of Management And Business Research.