Strategic Management: SWOT Analysis Report for an Organization

This report presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of The Sultan Center (TSC), a supermarket chain in Kuwait. The analysis is conducted from the perspective of the board of directors, examining TSC's business strategies, including revenue growth, margin improvement, expense and asset efficiency, and continuous improvement through employee training and development. The report details TSC's main products and services, its understanding of customer needs, and its use of after-sale services and social media for customer engagement. The management structure, a flatarchy, is also discussed, highlighting the importance of horizontal communication. The report concludes with recommendations for increasing workplace diversity, investing in research and development, utilizing promotional strategies, and implementing online shopping with home delivery to expand market reach. References to the company's website are included.

MANAGEMENT
Name of the Student:
Name of the University:
Author’s Note:

INTRODUCTION
 SWOT a analysis is one of the most essential
framework that must be carried on by all the
organizations’ in order to survive in the long run.
This is because of the fact that there is a huge
competition in the market and all the organizations
are trying their best to get the maximum market
share and also to gain a good competitive advantage

SWOT ANALYSIS

Strategy for the organization
 They mainly follow 5 business strategies
 Growth revenue-dividing their revenue in a proper way so that they
can gain a proper flexibility in making their investments
 Improving the margins-They always try to provide the best possible
services to customers. They have a handpicked range of products
(approx 1200) made with the freshly available raw materials in
order to satisfy their customers.
 Expense efficiency-They follow the method of constant
improvement so that they can improve the quality of their
workforce and their overall production. Asset efficiency-Assets
management is followed in a very sound and effective manner so
that it can be used later for purposes like renovating their stores
and others.
 Constant improvement-The organization trains all their employees
with the skill development sessions and talent management so
that they can perform well in the long run.

 Main products or services
 The Sultan Center or TSC is one of the most
popular super market chains operating in
Kuwait. In the year 976 Mr. Jamil Sultan founded
PSC Supply, a division of The Petroleum
Services Company. However with gradual
increase they have been able to expand their
business in the retail field. Sultan Center excels
in the sale of products like day to day grocery
items including soap, oil, the electronic
household gadgets like washing machines,
Fridge, TV and also many other such products.

Contd.
 They have been able to understand the changing
customer need and demand pattern. Thus they make
sure to help their customers with the after sale
services like 24*7 hipline system. They have also
started using the social networking platforms like
online booking system and the whatsapp chat
system as well so that they can assist to their
customers as per the customer’s convenience.

Management structure
 Flatarchy is the commonly followed management
structure in this organization. The board of directors
and the other executive always try to develop a
proper and two sided horizontal communication
system.
 This ensures that all the employees are being able to
give I their feedbacks, ideas and opinions in all the
business decisions.

Conclusion and Recommendation
 Increase diversification in workplace: This will help the company to hire
employees belonging from different socio cultural backgrounds. As a result
of this they will be able to get a huge amount of better and diversified
innovative business ideas for improving their business
 They have to invest over their R&D sector so that they can get to know about
the recent market trends arising in the business industry and bow they can
strive to achieve the sane
 Usage of prior promotional and advertising strategies must also be used.
Transactional marketing system has to be used so that they can attract
customers through gift coupons, free membership or free subscription
schemes, loyalty discounts and other such advantages.
 Online shopping system along with home delivery must be initiated by the
company so that they can provide better services to their customers. This will
help them in expanding their market in other National and International
locations.

REFERENCES
 corporate.sultan-center.com.
(2019). corporate.sultan-center.com.
[online] Available at:
http://corporate.sultan-center.com/our-
story/vision-strategy/ [Accessed 21 Jul.
2019].

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