This report presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Starbucks. The analysis examines Starbucks' strong financial performance, brand recognition, and high volume as key strengths. Weaknesses include dependence on coffee bean prices, high product prices, and corporate social responsibility issues. Opportunities for Starbucks involve expanding into different market segments and consumer demographics. Threats to the company include rising coffee bean prices, competition from local coffee houses, legal issues, and external factors such as weather and political instability. The report concludes that while Starbucks faces challenges, it is effectively managing them and achieving its targets. The report also provides a visual representation of the SWOT analysis and includes a list of references.