This report offers a comprehensive SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Starbucks, a globally recognized coffeehouse company. The analysis highlights Starbucks' strengths, such as its strong brand recognition, global supply chain, and diverse product offerings, including its subsidiaries like Seattle's Best Coffee and Teavana. Weaknesses include the high price points, generalized corporate standards, and competition from low-cost alternatives like McDonald's and Dunkin' Donuts. The report explores opportunities for expansion in regions like the Middle East and Africa, and through innovative products and services. Threats include competition from both established and new players, and the rise of independent coffee houses. The analysis also includes insights into Starbucks' market research efforts, including the "My Starbucks Idea" platform and customer preference analysis, and details on the company's target demographics, which include young adults and college students. The report references key academic sources to support its findings.
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