Detailed SWOT Analysis Report on Tesco's Business Strategies

This report provides a comprehensive SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Tesco, a prominent British retail company. The report begins with an introduction to Tesco, highlighting its market position and history. The main body of the report details the company's strengths, such as its leading position in the UK retail sector and its large workforce. It also identifies weaknesses, including operational challenges with its subsidiaries. The report then explores opportunities, like utilizing digital marketing to expand its customer base, and threats, such as intense competition from other retail brands. The report concludes with three strategic recommendations for Tesco: staying current with modern strategies, retaining talented employees, and leveraging digital marketing tactics. References to academic sources are also included.

SWOT ANALYSIS

TABLE OF CONTENT
 INTRODUCTION
 MAIN BDOY
 Introduction of company
 SWOT analysis of the company
 Three recommendations for the company
 CONCLUSION
 REFERENCES

INTRODUCTION
 This presentation mainly covers the overview of Tesco with its SWOT
analysis.
 Tesco is one of leading British retail companies.
 SWOT analysis is a very effective market analysis tool for a business.
 This analytical tool has used in this presentation for identifying key
strengths and weaknesses of the company.
 Some productive recommendations also have been involved in this
presentation to Tesco company which will positively affect its
operations of business.

MAIN BODY
 Introduction of company
 Tesco is the leading retail organisation within the United Kingdom, headquartered in Tesco
house, England, UK.
 Currently this business has the largest distribution channel in across the UK’s retail
industry.
 The company was founded in 1919 by Jack Cohen, it means this is 101-year old retail brand
right now.
 Currently this company operates within 13 different countries, so that it has 6900 number of
shops, stores and supermarkets.
 United Kingdom, Ireland, Czech Republic, Hungary etc. are key market segment of Tesco.

CONTINUE….
 SWOT analysis of the company
 SWOT analytical tool is very productive tool to different ventures and companies in market
place.
 This tool helps to businesses for knowing the impact of their internal business environment.
 Strengths
 Tesco is the leading retail brand in the United Kingdom’s retails sector.
 The company has an effective workforce of 450,000 employees, in which these employees
works very hard in this Tesco’s daily operations for achieving it’s all over objectives and
goals.

CONTINUE….
 Weaknesses
 Currently Tesco’ operations management is badly affected through its different
subsidiaries.
 Basically, Tesco is parent company of Family dining ltd., Dunnhumby, Spenhill and
Booker group etc. ventures.
 This situation generally has putted some pressure top-level management for earning
excellent profit from these subsidiaries as well.
 Due to this reason, the management can’t enable to focus on Tesco’ all over growth,
because existing poor performance of it’s all subsidiaries are distracting to
management from its main objectives of Tesco.

CONTINUE…
 Opportunities
 Currently there are lots of opportunities to Tesco in market place.
 For example; Tesco has opportunity for achieving large customer base by using digital
marketing strategy.
 The company has opportunity to improve its quality of products and services by using various
approaches of operations management, like; JIT, TQM and lean production etc.
 Threats
 Existing very higher competition in the retail industry is the main threat to company.
 Currently Sainsburys, Marks and Spencer and Morrisons retail brands gives very tough
competition to Tesco.

CONTINUE….
 Three recommendations for the company
 Stay with modern strategies: Many new entrants are every day
entering in retail industry, so that Tesco should use its existing
strength (effective brand image) to gain huge competitive
advantage.
 Retain talented and skilled employees: The management have to
create healthy and happy work culture and environment for
retaining talented and skilled employees.
 Use digital marketing tactic: Currently digital marketing tactic is
very appropriate to Tesco for attracting many new customers
towards its brand.

CONCLUSION
 It can be concluded that most internal business environment factors are
positively affects to Tesco.
 SWOT analysis tool has played an excellent role in identifying major internal
factors of business environment.
 Currently Tesco is running its operations effectively and productively.

REFERENCES
 Books & Journals
 Andrew, W., 2019. Strategic Marketing.
 Palermo, T., 2017. Risk and performance management. The Routledge
Companion to Accounting and Risk. p.137.
 Shandilya, R., 2018. IMPACT OF CUSTOMER CONVENIENCE AND
COMMITMENT ON CRM PRACTICES: A STUDY OF ORGANIZED
RETAIL. Prestige International Journal of Management and
Research, 10(5), pp.142-147.