Business Report: Comprehensive SWOT Analysis of Unilever Company

This report presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Unilever, a major Fast-Moving Consumer Goods (FMCG) company. The analysis identifies Unilever's key strengths, such as its strong brand image, global marketing presence, and corporate social responsibility. It also acknowledges weaknesses like limited product diversification and reliance on retailers. The report highlights opportunities for Unilever, including expanding its consumer base, increasing product varieties, and focusing on sustainable and environmentally friendly practices. Additionally, it addresses threats such as increasing competition and product imitation. The conclusion emphasizes the importance of SWOT analysis for identifying opportunities and challenges, suggesting strategies for Unilever to improve its performance, build its brand image, and achieve sustainable growth. The report references academic sources to support its findings.

SWOT ANALYSIS

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
SWOT ANALYSIS................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
SWOT analysis is essential to identify strength and weakness of the company that helps
to prepare strategies and decision which leads to increase strength for taking future opportunities
and reduce threats. SWOT analysis helps to accomplish the goals and objectives of the company.
Present essay based on Unilever company which is third biggest FMCG company which
provides consumable goods to customer. This report includes SWOT analysis of Unilever
MAIN BODY
SWOT ANALYSIS
SWOT stands for strength , weakness , opportunities and treats. It leads to overcome the
challenges and create new opportunities for the company. It is essential to take effective
strategies for improving performance that helps to achieve short term goals and objectives of the
company. Unilever SWOT analysis that represent the future opportunities which helps to growth
and expand business worldwide. This analysis use to formulate effective strategies for
sustainable growth of the company (Bull and et. al., 2016).

S(Strength ) -Usually Unilever company identify their strength by SWOT analysis. It is internal
factor which is based on human resources, conditions of the company , manufacturing process.
Unilever has a strong brand image in the market . It is the third leading company which provide
consumer goods to customers. Manager of the company prepare effective marketing mix that is
important to provide quality product to customers. which helps to meet out the customer needs
and preference at the reasonable price on the time of demand. the company has strong global
marketing presence because they adopt effective strategies to provide quality goods at reasonable
price which helps to build image . They have excellent corporate social responsibility that create
position worldwide.Recently 17000 plus employees engage with this company and total 270
locations establish all over the world wide so it is the strength of the company (Phadermrod,
Crowder and Wills, 2019).It contributes to raising economic of scale by enhancing synergies and
effective operations of business. they always prepare effective strategies to take advantages of
competitors.
W(weakness)-Unilever company have weakness that have to overcome to compete with
competitors. Company have prepare effective strategies and take effective decision to overcome
the weakness that helps to take competitive advantages and boost revenue. Company can
increase innovation , market share and growth by overcome the weaknesses. Unilever company
provide limited product in the market because they heavily invest capital into the manufacturing
process. This company face lots of challenges because of limited product diversification across
the world. Company is largely depending upon retailer because they adopt large scale of
distribution channel because they depend upon retailer.
O(opportunities)- Unilever company can take opportunities by preparing effective strategies
and effective performance that helps to create future opportunities then company can take many
advantages. Unilever company can create wide consumer base that helps to increase profitability.
They can expand their business by providing large scale of product varieties all over the world
that helps to sustainable growth of the company. Unilever company can build image in the
market that helps to increase market price per share that leads to increase shareholders values.
Company develop their business all over the world. They will get opportunities to expand
business by providing quality product at the reasonable price which helps to compete with
competitors and increase profitability. Company can reduce market base risk and improve
business performance that helps to take future opportunities and create image in the market.

Unilever Company have opportunities to sustainable and environmentally friendly that helps to
attract customers and enhance business (Güreland Tat 2017).
T(Treats)- It is external factor that impact on overall performance of the business activities.
Unilever have to prepare effective strategies to overcome the future treats. Resolve the treats of
the company helps to achieve goals and objectives of the company.Threats are the external
business environmental factors which influences and can be barrier to growth of organisation.
The major threat to growth and business performance of Unilever is increasing competition and
substitute products in market. It is the situation which demand continuous innovation in services
and product segment of firm. Further, the firm experiences external pressure form product
imitation which hampers capabilities of organisation which can restrict growth and also steal
customer base of business.
CONCLUSION
Above report summarised that SWOT analysis is essential for identifying the strength of
the company that helps to take future opportunities. Unilever can prepare effective strategies to
overcome the challenges that build the images and increase profitability and sustainability
growth of the company. Unilever company have to identify the weakness and take decision to
solve the problem.

REFERENCES
Books and journals
Bull, J.W and et. al., 2016. Strengths, Weaknesses, Opportunities and Threats: A SWOT analysis
of the ecosystem services framework. Ecosystem services. 17. pp.99-111.
Gürel, E. and Tat, M., 2017. SWOT ANALYSIS: A THEORETICAL REVIEW. Journal of
International Social Research.10(51).
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis based
SWOT analysis. International Journal of Information Management. 44. pp.194-203.
online
SWOT Analysis: What It Is and When to Use It .2019.[online].Available
through.<https://www.businessnewsdaily.com/4245-swot-analysis.html>