Business Analysis: Waitrose Limited SWOT Analysis Report, UK

This report provides a SWOT analysis of Waitrose Limited, a UK-based supermarket. The analysis covers the company's strengths, such as its high market share and large product portfolio, as well as its weaknesses, including poor online shopping services and dependence on its own labels. Opportunities for Waitrose include expansion in the northwest and exploring the non-food sector. Threats to the company include overseas groups entering the market and cheap-chains targeting the high-end market. The report offers recommendations for Waitrose, such as improving online services, focusing on selling other brands, targeting the lower-class market, and developing strong strategies to compete with new market entrants. The report also includes references to relevant sources.

Title
SWOT ANALYSIS OF
WAITROSE & PARTNERS

Table of content
Introduction
SWOT analysis
Recommendations
References

Introduction
The power point presentation is based on SWOT analysis of a UK based company
that is Waitrose limited. This is a British supermarket that sells different kinds of
products. The company was founded in year 1904 and currently headquartered in
Bracknell, United Kingdom. This company has a large product portfolio including
various kinds of goods such as food, grocery, cloths, daily need items etc. The target
market of company is those areas in which their competitors exist like Tesco,
Sainsbury etc. Overall company operates its operations in United Kingdom. As well
as most of the outlets of company are in United Kingdom.

SWOT analysis
SWOT analysis- This can be defined as a form of tool which is linked to
assessment of strength, weakness, opportunities and threats of a company.

SWOT analysis of Waitrose limited
Strengths- It is defined as those positive elements which make a company success
and powerful to beat its competitors. Waitrose limited has below mentioned
strengths-
 Higher market share
 Large product portfolio

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Weakness- It is defined as those negative elements that leads to a
range of obstacles. Waitrose limited has some weaknesses that are as
follows:
 Poor online shopping service
 Dependent on performance of own labels

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Opportunities- These are positive external factors which can give
higher benefit to companies. Waitrose limited has some
opportunities that are as:
 Expansion in north west-
 Future exploiting the nonfood sector-

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Threats- These are unfavorable external factors which may lead to
loss of company. Waitrose limited has some threats that are as:
 Overseas groups entering the market
 Cheap-chains targeting the high end Market

Recommendations
In accordance of above SWOT analysis, Waitrose limited should imply below mentioned recommendations
that are as follows:
Company should improve their online service because this is the era of digital shopping. If they will do so
then customers will prefer to buy their products more easily.
Company need to concentrate on selling other companies brand because customer need variety in the
product.
As well as Waitrose limited need to target the lower class people market because their population is larger
and it can lead to more revenue.
Company need to prepare strong policies and strategies so that they can beat to new entrants of market.

References
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-
performance analysis based SWOT analysis. International Journal
of Information Management, 44, pp.194-203.
Online:
About Waitrose limited, 2019 [Online] available through:<
https://www.waitrose.com/home/inspiration/about_waitrose.html>