NRS 623: Practical Assignment 2 - SWOT Analysis of a Hospital

This assignment is a comprehensive SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of King Abdullah Medical City in Mecca, Saudi Arabia, focusing on leadership and management in nursing within the context of NRS 623. The analysis examines both internal factors, such as employee expertise, communication, and technological adoption (EHR system), and external factors, including political, economic, sociological, technological, legal, and environmental influences. The strengths highlighted include a large employee base, affordable care, and technological advancements, while weaknesses encompass issues like empathy deficits, cultural incompetence, and gaps in individualized care. Opportunities are identified in areas like generic medicine breakthroughs, infrastructural development, and EHR system improvements. Threats include changes in drug policies, economic discrepancies, and the need to adapt to climate change. The assignment provides a detailed breakdown of each factor, illustrating how they impact the hospital's operations and patient care, and it serves as a practical application of the SWOT framework for strategic planning in a healthcare setting.

NRS 623: Leadership and Management in Nursing (Practical)
Assignment No. 2
SWOT Analysis Template
Definition/Purpose: The SWOT analysis is a great framework to explore the advantages and
disadvantages an organization, department or individual has in a particular situation. Use the
template below as a tool for collecting, summarizing and prioritizing areas of focus.
Instructions:
1. Under each of the PRIMO-F factors list the relevant Strengths and Weaknesses of your
organization.
2. List the Opportunities and Threats from your PESTLE analysis below.
3. Next consider the combination of these factors, generate some options or alternative
strategies for action.
SWOT Analysis
on ___King Abdullah Hospital, Mecca________________ (organization name)
Hospital Background / Situation __
The King Abdullah Medical City based at Makkah is a premiere healthcare organization with a
bed capacity of 1550 (Esmo.org 2019). The specialized hospital is located at Makkah in Saudi
Arabia. The medical city constitutes of three campuses. The specialized hospital campus hosts
a bed strength of 550 beds and contains multiple special units such as Cardiovascular unit,
Neurosciences, Oncology and Specialized surgery centers. The other center is the oncology
center located at Jeddah and the third campus would be established between Jeddah and
Makkah with a hospital bed capacity of 1000 beds. The third center would an educational as
well research center as well (Esmo.org 2019).
Date of SWOT Analysis __11__/___03_/20__
Internal
Factors
Strengths (PRIMO-F)
 People
 An employee strength of 1001-
5000 employees
 Employee expertise in different
medical field
 Operation-control
 Affordable care facilities
 Multiple patient management
ability within stipulated time
 Effective communication between
Weaknesses (PRIMO-F)
 People
 Unable to show empathy to
patients due to increased work load
 Culturally incompetent to treat
patients of diverse cultural origin
 Operation-control
 Lack of individualized care for
patients
 Presence of communication gap
while working with

NRS 623: Leadership and Management in Nursing (Practical)
inter-professional health care
department
 Innovation/Ideas
 The strong adaption of EHR system
has minimized medication error
 The use of latest technology for
diagnosis which has reduced the
time for diagnosis
 Leadership
 Transactional leadership that helps
in recognizing the employee’s
effort and blunders
 The communication between
leaders and employees is smooth
multidisciplinary teams for the
care of a single patient
 Innovation/Ideas
 Few professionals are equipped
with the use of EHR, which
increases the work pressure for
those employees and that leads to
burnout
 No new innovation for organ
transplantation unit
 Leadership
 Lack of motivation in employees
who are not recognized with
rewards
 Extensive availability of leaders
makes the employees incapable of
making independent decisions
External
Factors
Opportunities (PESTLE)
 Political
 Nascent breakthroughs in Generic
medicine and medical aid coverage
 Annual review of healthcare
legislation
 Economic
 Annual promotion of infrastructural
development
 Economically feasible treatment
facilities
 Sociologically
 Preference of quality over cost
 Improved awareness about health
and hygiene
 Technologically
 Developed EHR system to promote
interoperability
 Customized treatment options
available
 Legal
 Stringent focus on quality
 Focus on conducting extensive
research for designing better
treatment interventions
Threats (PESTLE)
 Political
 Changes in pharmaceutical drug
import politics and controversial
aspect of Generic medicine
 Frequent strikes pertaining to
discrepancies in salary
 Economic
 Lack of resources to promote
expansion
 High capital investment
 Sociologically
 Increasing population of senior
adults
 Requirement of culture specific
care preferences
 Technologically
 Lack of e-models and need to
improvise digital opportunities
in accordance to market
competitors
 Requirement of responsive
service facilities
 Legal
 Global inconsistency in
healthcare legislation
 Enhanced litigation

NRS 623: Leadership and Management in Nursing (Practical)
 Environmental
 Unsuitable dry climate resulting in
illness due to dehydration in
common people as well as
immigrants
 Increased community awareness
about the difficult weather and
messages to combat symptoms of
sun strokes
 Promotion of public health
education on the climate change
and environmental disasters
 Environmental
 Analyze and make use of eco-
friendly opportunities to the
market
 Provision of support facilities
and rehabilitation program for
the proportion of people who
have been affected with natural
disasters such as an earthquake
or sand storms
References:
Esmo.org 2019. King Abdullah Medical City – Oncology Center, Makkah | ESMO. [online]
Esmo.org. Available at: https://www.esmo.org/Patients/Designated-Centres-of-Integrated-
Oncology-and-Palliative-Care/King-Abdullah-Medical-City-Oncology-Center-Saudi-Arabia
[Accessed 11 Mar. 2019].