BM461 Global Business Environment CW2: Cadbury SWOT and Impact

This report presents a comprehensive analysis of Cadbury, a global confectionery company, focusing on its internal and external business environments. It begins with a SWOT analysis, identifying Cadbury's strengths, weaknesses, opportunities, and threats, and then pinpoints key drivers impacting its performance. The report delves into the operational impact of these key drivers, specifically examining their influence on the marketing and research & development departments. The analysis considers factors such as brand equity, cost-effectiveness, customer purchasing power, and inflation. The report concludes by highlighting the importance of understanding the business environment to formulate effective strategies and maintain the company's performance. The report uses the assignment brief from the BM461 Global Business Environment module and covers coursework 2, portfolio papers 2 and 3.

BM461 CW2 Portfolio
papers 2 & 3

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAINBODY...............................................................................................................................................3
Portfolio Paper 2: SWOT Analysis..........................................................................................................3
Portfolio Paper 3: Operational Impact Analysis......................................................................................5
Conclusion...................................................................................................................................................6
REFERENCES............................................................................................................................................7

INTRODUCTION
Every company needs to analyze both internal and external environment so that they can
effectively boost their performance level. In order to get more success, it is necessary to identify
the impact of key driver of the internal and external business environment so that company can
make more profitability. Fir this report Cadbury company is considered which founded in 1824
by the John Cadbury and the headquarter is situated in Uxbridge , London. The main motive of
this report is to conduct SWOT analysis and identify the key driver’s impact on the functioning
of the company.
MAINBODY
Portfolio Paper 2: SWOT Analysis
Strengths Weaknesses
 Cadbury brand value is more and it is
comes under the top of company which
provide chocolates.
 Company maintains strong customer’s
loyalty which provides the higher
revenue (David, Creek and David,
2019).
 Cadbury contain the large number of
employees around 7000 which create
good relationship with their customers.
 Company maintains successful
marketing & advertisement activities
and Champaign.
 Cadbury provide various varieties of
products to attract all age group of
people.
 Company has a strong research and
 Some controversies related to
promotion, advertisement and worms
etc became the global news which
affects the marketing of the company.
 Fluctuations of the pound affect the
customer’s expectations and increased
price affect the company selling.
 Inflation rate affected negatively
demand and purchasing power of the
customers.

development team which conduct
market research to identify the
customer’s preferences which can help
to address some innovative changes in
chocolate (Herold and Lee, 2019).
 Cadbury market value is more and it
can provide the premium quality of
products.
 Cadbury contain a strong supply chain
management and distribution channels
network in various countries like UK,
USA, India, Australia and many more.
 Cadbury “Dairy Milk" is considered
one of the most demanding and famous
brand.
 Company offer healthy snacks and
chocolates with less amount of sugar.
Opportunities Threats
 Cadbury can enhance their reach in the
rural area market which can improve
their brand value.
 Company can do partnership and
acquisition to their competitors that can
improve the market dominance of the
company (Mondal and Haque, 2017).
 Company can more diversified their
products in their food segments.
 High and advanced technologies are
beneficial for the development of the
 Heath consciousness can decline the
intake of the chocolate which can affect
their market.
 Inflation can became the main cause of
the sales reduction.
 Huge Competition in the national and
global market.

company and helpful in brand
expansion.
 Eco - friendly strategies and use of
wasteful resources can eliminate the
use of the foil in the products
packaging.
Key Drivers of the external & internal environment
There are various key drivers generalized which can affect the working of the Cadbury.
From the above discussion it can be analysed that Corporate image & brand equity, Cost
effectiveness , Purchasing power of the customers and inflation rate in the main key drivers
which affect the working and performance of the company.
Portfolio Paper 3: Operational Impact Analysis
Cadbury market value is more and company known for their high quality products with
the pocket friendly prices. There are various operations considered by the company which can
require proper functioning. There are various functional area of the company like marketing,
finance, R& D and HRM. The operational impact on this area affects the functioning of the
organization. There are various key drivers which affect the performance of functioning area
which are discussed below-
Impact of Key drivers on functioning areas of the organization Marketing - The functioning of marketing in the company determine that activities which
are involved in promotion, advertisement, selling and delivery of the product and
services. With the help of marketing department, Cadbury can effectively read the large
number of population and spread the awareness about their product and services (Pesce
and et. al., 2018). There are various internal and external key drivers which affect the
performance of the company in all these key drivers purchasing power of the customer
and brand image of the company considered the most influential key drivers which affect

the marketing and profitability of the company. Strong brand image can help to gain
more loyalty of the customer so that they can trust brand and become the potential
customer of the Cadbury. Research and development - Research and development functioning area of the company
mainly concerned about new product and services in an innovative form. The main role
of this functioning of Cadbury is to conduct market research and analyze the requirement,
preference, taste and demand of the customer and prepare a report which can help full to
address all the need of the customers (Stachová and et. al., 2019). On the basis of the
Research report, Cadbury can do modification on their products so that company can
attract the customer and gain more profit advantage as compared to their competitors.
There are various key drivers of internal and external environments which affect the
working of the company. It is analysed that inflation rate can affect the buying habits of
the customer which can provide the adverse impact on the marketing of the company.
Cost effectiveness key driver helpful to set the cost of each products of the Cadbury
which can help the gain more profitability.
Conclusion
As per this report it can be concluded that it is necessary for the organization to identify
impact of internal and external business environment so they can effectively analyze the entire
current situation and prepare a strategy to maintain the performance of the company. This report
conducted the swot analysis and identifies the strength, weakness, opportunities and threat so
that company can effectively determine the impact of internal and external business key drives.
This report also discussed about the impact of key drivers in the functioning areas of the
company and it is analysed that marketing and Research and Development Department mainly
considered the impact of the internal and external business environment.

REFERENCES
Books and Journals
David, F.R., Creek, S.A. and David, F.R., 2019. What Is the Key to Effective SWOT Analysis,
Including AQCD Factors. SAM Advanced Management Journal, 84(1), p.25.
Herold, D.M. and Lee, K.H., 2019. The influence of internal and external pressures on carbon
management practices and disclosure strategies. Australasian Journal of Environmental
Management, 26(1), pp.63-81.
Mondal, M. and Haque, S., 2017. SWOT analysis and strategies to develop sustainable tourism
in Bangladesh. UTMS Journal of Economics, 8(2), pp.159-167.
Pesce, M. and et. al., 2018. SWOT analysis of the application of international standard ISO
14001 in the Chinese context. A case study of Guangdong Province. Sustainability, 10(9),
p.3196.
Stachová, K. and et. al., 2019. External partnerships in employee education and development as
the key to facing industry 4.0 challenges. Sustainability, 11(2), p.345.