This report provides a detailed analysis of the global business environment, focusing on the company JUST EAT. The assignment begins with a SWOT analysis, identifying the strengths, weaknesses, opportunities, and threats faced by the company. The report then delves into the key drivers of both the internal and external environments, examining factors such as technological capacity, financial management, economic conditions, and political influences. The analysis further explores the operational impact of these drivers on two key functional areas: marketing and human resource management. The marketing section discusses the impact of market research, consumer behavior, and competition, while the HRM section focuses on the importance of skilled workforce, training, and waste management. The report concludes by emphasizing the significance of environmental factors on company performance and the importance of functional areas in promoting and delivering services to consumers.
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