Report on Business Studies: SWOT and PESTLE Analysis of Body Shop

This report provides a comprehensive analysis of The Body Shop's business environment using SWOT and PESTLE frameworks. The SWOT analysis identifies the company's strengths, such as its large franchise network and brand loyalty, and weaknesses, including high prices and slow service. Opportunities for international expansion and leveraging omni-channel strategies are discussed, along with threats like COVID-19 impacts and heavy competition. The PESTLE analysis examines political, economic, social, technological, legal, and environmental factors affecting the company, such as tax policies, economic conditions, changing customer preferences, technological advancements, legal regulations, and environmental concerns. The report concludes that understanding these internal and external factors is crucial for The Body Shop to enhance its productivity, profitability, and overall growth, emphasizing the importance of adapting to changing market trends and consumer demands. Desklib offers a variety of resources and solved assignments for students.