The Role of SWOT and PESTLE Analysis in Business Decisions

This presentation provides a comprehensive overview of SWOT and PESTLE analysis, crucial tools for business decision-making. It begins with an introduction to the importance of these frameworks, followed by a discussion on the reasons for using SWOT and PESTLE analysis, emphasizing their role in evaluating the business environment and understanding the pros and cons of major decisions. The presentation then delves into the specific roles of PESTLE and SWOT analysis, highlighting their contributions to informed decision-making by evaluating both internal and external factors, providing an overview of the current business position, and identifying threats, opportunities, and core competencies. The presentation concludes by summarizing the benefits of both frameworks and providing references for further study. This presentation is valuable for anyone looking to enhance their understanding of business strategy and decision-making.

TITLE
BUSINESS ENVIRONMENTAL
ANALYSIS

INTRODUCTION
This is essential for business entities to take suitable
decisions actions. For this purpose macro and micro
environment analysis is crucial. This power point
presentation covers detailed information regards to
swot and pestle analysis in order to help in decision
making.

TABLE OF CONTENT
 INTRODUCTION
 REASON TO USE SWOT & PESTLE ANALYSIS
 ROLE OF PESTLE AND SWOT ANALYSIS FOR
DECISION-MAKING
 CONCLUSION
 REFERENCES

REASON TO USE SWOT & PESTLE
ANALYSIS
In the current business scenario businesses can be
successful if they have analysed macro and micro
environment in which they operate. Herein, below
reason to use SWOT and PESTLE analysis is
mentioned in such manner:

CONTINUE...
 Evaluation of business
 Helps in understanding changes
 Contributes in understanding pros and cons of major
decisions

ROLE OF PESTLE AND SWOT
ANALYSIS FOR DECISION-
MAKING
Importance of PESTLE analysis- This framework
contributes in an effective manner in order to take
crucial decision-making. It helps to managers by
evaluating impact of each aspect of macro
environment.

ROLE OF PESTLE ANALYSIS
 Informs about both internal and external factors
 Overview of current position
 Helps companies to understand economical aspects

ROLE OF SWOT ANALYSIS
Importance of SWOT analysis- Same as the above
framework, it also contributes in better decision-
making. Below its importance in context of taking
suitable decision is mentioned in such manner:

CONTINUE...
Helps in identifying threats and opportunities
Helps in setting objectives
Identify core competence

CONCLUSION
On the basis of this power point presentation this can
be concluded that swot and pestle analysis
contributes in an effective manner for taking
accurate decisions. The report concludes about
reasons for which both frameworks are useful for
companies.

REFERENCES
Wetherly, P., 2014. The business environment: themes
and issues in a globalizing world. Oxford University
Press.
Wood, D. J. and Logsdon, J. M., 2017. Theorising
business citizenship. In Perspectives on corporate
citizenship (pp. 83-103). Routledge.
Chungyalpa, W. and Bora, B., 2015. Towards
Conceptualizing Business Strategies. International
Journal of Multidisciplinary Approach & Studies. 2(1).