This report presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis conducted by a student, focusing on their personal skills, career goals, and potential within the retail industry. The analysis explores the student's communication and teamwork skills as strengths, while identifying research and analytical skills as areas for improvement. The report examines opportunities within the growing retail sector, such as project involvement and the development of leadership skills. The student acknowledges the need for training and development to address weaknesses and capitalize on opportunities. Threats, such as the dynamic nature of the retail industry, are also considered. The report emphasizes the student's interest in the retail industry, their reflective learning, and their aim to enhance commercial efficacy through strategic vision and skill development. The analysis highlights the importance of continuous learning, supervision, and the application of innovative ideas for career advancement. The student leverages the SWOT analysis to gain insights into their career path and to develop a plan for future growth and success.