Service Marketing Assignment: SWOT Analysis of Yamaha Corporation

This report presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Yamaha Musical Corporation. The strengths highlighted include a diverse range of musical instruments, a long-standing and reputable corporate history, renowned product quality, a significant market share, successful advertising campaigns, and strategic alliances. Weaknesses identified are poor service recovery, poor enrollment screening, competitive disadvantages, and a lack of technical expertise. Opportunities discussed include a strong corporate and capital background, a dedicated research and development team, and expanding product lines. Threats include lower switching costs for customers, increasing market competition, slow market growth, and the entrance of new competitors. The report concludes that while Yamaha is a global leader, it needs to address weaknesses and capitalize on opportunities to maintain and improve its market position in the face of increasing competition and evolving market dynamics. References are provided for further reading.

Running head: SERVICE MARKETING
Services marketing
Name of the University
Name of the student
Authors note

1SERVICE MARKETING
SWOT Analysis of Yamaha Musical Corporation:
Strength:
Huge variety of instruments-They offers instruments such as recorders of all sizes
from small to large, bass recorders as big as furniture, keyboards such as pipeorgan, piano
and celesta, classical guitar andone hand recorder having a key system like saxophone and
flute. Some other products include percussions such as drums, timpani and marimba.
Long-standing and reputable corporate history-Yamaha is an expert in assembling
musical instruments. Yamaha has remained yardstick in production of pianos and they are the
only integrated manufacturer of musical instruments. Product quality is renowned worldwide
Current market share and standing in market-The global market size of musical
instruments stands at approx. ¥ 840 billion and the market share of Yamaha Musical
Corporation stood at 23% (Yamaha – Singapore 2017).Therefore, it can be said that
Corporation hold a majority of shares of market and this is regarded as one of the competitive
advantage over their competitors.
Successful advertising campaign-Advertising and sales promotional expenses of
Yamaha has been increasing year-on year. Yamaha has launched a new campaign along with
a television advertising campaign. They participated in international in musical instruments
international campaigns. All these contributed to making products successful
Strategic Alliances- Several strategic alliances was conducted by Yamaha and is a
part of organization’s strategy to make worldwide expansion. They intends to provide
solution having comprehensive solution in amplifiers and speakers.

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High amount of foreign investments-Yamaha is continuously expanding its presence
in world by making investment in several countries. In Indonesia, Yamaha has built a new
musical instrument plan and a new subsidiary. Corporation in many other countries endorses
a range of musical instruments.
Weakness:
Poor service recovery-Recovery service of Yamaha Musical Corporation is poor as
the staffs are not efficient enough to handle the students and they do not respond to cal in
event of any queries. They do not make any effort to teach students as sought by their
guardian (Music Lessons For Children In Singapore 2017). Environment of reception is very
bad
Poor enrolment screening- Implementation guidelines of enrolling students in
reference to expulsion by Yamaha was questioned. For ensuring accuracy, it is required to
conduct more research and while enrolling students there are no proper scanning done n part
of organization (Yamaha Grade Examination Syllabus 2017).
Competitive capabilities- The competitive capabilities of Yamaha is weakened due
to inefficiency in several fronts such as incapability to manage its people and numerous
competitive disadvantages faced by them (Yamaha Contempo Music School Apologises For
Cancelling Flute Lesson Because Of Boy's Autism 2017). .
Lack of technical expertise in company-Instructor at Yamaha are not willing to
teach autistic boy as they were of the expertise that they did not had the ability and
experience to manage such people. Yamaha Corporation does not have technical staff to deal
with specific circumstances (Yamaha Music Apologises After Flute Instructor Refused To
Teach Autistic Boy 2017).

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Opportunities:
Strong corporate and capital background-Yamaha brand has been produced as a
sound professional and with time, styles of doing business have evolved. They always
intendto make higher capital investments and there has been significant increase in capital
investments of musical instruments that has led to the creation of new musical schools.
Furthermore, they have an additional paid up capital
Research and development team-Original technologies are implemented by Yamaha
in the field of acoustic musical instruments based on sensitivities about sound creation and
seasoned production skills.An epoch making electronic technologies has been developed by
Yamaha that helps in offering new ways of enjoying music and creating new values.
Research is conducted for analysing the musical instruments vibrations (Yamaha – Singapore
2017).
Expanding product lines-Product line of Yamaha is numerous, the sales are
gradually increasing, and in current scenario, they occupy a number one position. In various
categories of product, Yamaha has a leading position.
Increasing market shares from competitors-Compared to its competitors, Yamaha
is enjoying increasing market share ion each categories of products.
Threat:
Lower switching cost-In recent years, competition in lower price segments has
become intense and in each segments of musical instruments, Yamaha confronts its
competitors. They are subject to competition from lower priced products in segment of audio
equipment and the current strong position of organization could be impacted by greater

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competition in terms of price. In relation to this, they have the possibility of losing customer
base as they can switch easily to their competitors.
Increasing players in market- There are many other musical corporations willing to
compete with Yamaha and in making certain instruments, there is no specialization on their
part. Some of the competitors such as fender and Gibson have a better chance of selling their
musical instruments as against Yamaha (Yamaha – Singapore 2017).
.
Slow market growth-Market for products of Yamaha is growing but the growth in on
slower basis. The competitiveness of products is being reduced that is hampering business
growth.
Entrance of new competitors-Fierce competition is faced by Yamaha is each
categories of products. New competitor producing same products are entering market that is
reducing the competitiveness of business.
Conclusion:
Yamaha Musical Corporation is an organization operating on global scale and they
are facing competition while expanding on foreign scale. From the above discussion of
SWOT analysis, it can be said that they are continuously arriving and upgrading. In some
areas, it is required by organization to have properly developed strategies to place their
musical instruments and other related product in market. There has been continuous increase
in sales and operating income targets that has led to achieving operating income margin and
scope of higher income in future.

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References list:
"Music Lessons For Children In Singapore: Where To Learn The Piano - Honeykids
Asia". 2017. Honeykids Asia. http://honeykidsasia.com/music-lessons-for-children-in-
singapore-where-to-learn-the-piano/.
"Yamaha - Singapore". 2017. Sg.Yamaha.Com. https://sg.yamaha.com/index.html.
"Yamaha Contempo Music School Apologises For Cancelling Flute Lesson Because Of
Boy's Autism". 2017. Asiaone. http://www.asiaone.com/singapore/yamaha-contempo-
music-school-apologises-cancelling-flute-lesson-because-boys-autism.
"Yamaha Grade Examination Syllabus".
2017. Sg.Yamaha.Com. https://sg.yamaha.com/en/education/yamaha_grade_exam_syllab
us/index.html.
"Yamaha Music Apologises After Flute Instructor Refused To Teach Autistic Boy".
2017. Channel Newsasia. http://www.channelnewsasia.com/news/singapore/yamaha-
music-apologises-after-flute-instructor-refused-to-teach-9125308..