Detailed Business Model Canvas Analysis Report for Syahida Kitchen

This report provides a detailed Business Model Canvas (BMC) analysis of Syahida Kitchen, a small business specializing in premium brownies. The analysis covers the nine key components of the BMC: Key Partners, Key Activities, Value Propositions, Customer Relationships, Customer Segments, Key Resources, Channels, Cost Structure, and Revenue Streams. The report examines Syahida Kitchen's partnerships with SSM and suppliers, its production and sales activities, and its key resources like baking tools and online platforms. It highlights the value propositions of customized flavors and designs, and the relationships maintained through early/urgent orders and walk-in booths. Customer segments are identified as dessert lovers. The report details the cost structure, including marketing, licensing, raw materials, and tools, as well as the revenue streams derived from sales. Overall, the report offers a comprehensive view of Syahida Kitchen's business operations and strategy.

@syahidakitchen
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
 Suruhanjaya
Syarikat
Malaysia (SSM)
 Supplier
 Production
 Sales
 Sourcing
 Various types
of flavour and
design
 Customize
name or
wording based
on customer
request
 Early or Urgent
order
 Walk-in
customer
 Dessert lovers
Key Resources Channels
 Baking tools
 Online platform
 Cost for cash on
delivery (cod)
 Media social
platform,
Instagram and
Whatsapp
 Walk-in booth
Cost Structure Revenue Streams
 Marketing
 Licensing
 Raw materials
 Tools
 Accessories
 Sales

3.0 Explanation of BMC Syahida Kitchen
3.1 Key Partners
The term "key partner" refers to people or organisations with whom one company
collaborates in order to meet the needs of its customers. These individuals could be
suppliers or formal alliances that provide raw materials to one company. Key
partners may occasionally perform key activities for the company that they do not
perform themselves, such as promoting, distributing, and even selling. As a result,
key partners are the most important elements throughout the Syahida Kitchen
business in order to increase our annual sales.
 Suruhanjaya Syarikat Malaysia
The owner, Syahida stated that she already registered her small business
under Suruhanjaya Syarikat Malaysia (SSM) to make surre her business is
legal and got a business license.
 Supplier
Supplies is the most important elements on behalf of Syahida Kitchen since
Syahida itself depending on them. The stock he acquires is also limited. But
Syahida said she was not very open to telling from which suppliers she
worked with and also how much the price was.
3.2 Key Activities
Key activities are one of the elements in business. Key activities are those that are
involved in a business for the purpose of making a profit. The key activities change
depending on how and what type of business you run.

 Production
For Syahida Kitchen, first of all the owner get all the goods from her own
supplier that can give her the best price. She buy according to the quality and
quantity that she needed because her product “brownies” a premium dessert.
The brownies itself can be customized by the customer based on their
interest. The topping and accessories are charge depends to the quantity that
customer wanted. Also, there are various type, shape and design are
available that can attract customer to order and buy it. Next, the brownies are
everyday fresh bake depends on the demand customer everyday because
Syahida wanted to only provide goods product to her customer. Fresh bake
brownies are taste different with the one that already baked for few days. The
better product we serve, the good customer we get. Only then the brownies
will be send to customer doorstep.
 Sales
For Syahida Kitchen brownies, she get the sales mostly from selling and
getting order from her Business Instagram. She accept early and urgent order
without any hesitate. From time to time, Syahida small business grew up, she
manage to join few event and carboot sales to gain more sales and indirectly
learn more about business.
 Sourcing
For brownies that everyday fresh from over, the ingredient that used are
premium because Syahida do not want the brownies quality and taaste feels
different. And to designing brownies based on customer request Syahida
have to made it very detail just to make sure customer are satisfied with the

brownies. As for now, Syahida really enjoy doing this with all of her heart,
since she also said now baking are her passion.
3.3 Key Recources
Key resources, also known as staff and assets, capabilities, and input, are resources
that a company must have in order to deliver a value proposition, revenue streams,
and customer relationships with the company's target audience. Intangible resources
such as brand, data, and intellectual property can be combined with tangible
resources such as a building, equipment, financial reserves, and people-based skills.
 Tangible Resources
To design and complete the order, Syahida needs a place thus her main key
resources is building which is her family house. This is where Syahida works
herself to settle up all the orders for customer. Syahida also have baking tools
that she bought with her sales money in order to grow up her small business
by small step. Grow big in a every small step is her motivation. Syahida had
hired zero staff since this business started, she made everything by her own.
 Intangible Resources
Since online platform are known as Syahida first sales method. Mostly sales
Syahida gains through online transfer. Last but not least, this business are
know as Syahida Kitchen that very famous with her premium brownies.

3.4 Value Propositions
The Value Proposition is the cornerstone of any company or product. It is the basic
principle of value exchange between your company and your customers. In general,
a customer's value is traded for money when your company solves a problem or
alleviates a pain for them.
 Various types of flavour and design
Syahida provides a veriety selection of flavours and design to her customers.
This brownies has many design option that can be customized according to
the customer interest. So the customer will have no problem in choosing and
ordering the brownies toward their interest. They can choose according their
own taste in terms of flavour as well as design that we provide to them.
 Customized name or wording
Customer are allowed to customized their own name and wording as the
topping of the brownies. They price are fixed and if they are additional item
customer are need to pay for it. Also, during seasonal periods such as father,
mother and teacher’s day celebrations as well as any ocassions when
customer demand hurdles, Syahida are always willing to give because she
has excellent service to give to her customers.
3.5 Customer Relationship
The term "customer relationship" refers to how a company interacts with its
customers in order to improve the customer experience. Customer relations also
include the marketing and sales departments, which have a significant impact on the
company's customer contacts.

 Early or Urgent Customer
Syahida never reject any order, as long as she have energy she will try her
best to make the order. To be short, many customer would be really satisfied
with Syahida’s ways treat their customer eventhough via online platform.
Syahida was really nice and patience when reply any message from
customer. Fast reply and fast service are Syahida number one priority, she do
not want customer to feel waited. So, many customer online are really happy
when they want to deal with Syahida.
 Walk-in Booth
Syahida needs to know how to entertain the customer when she decide to
open booth or car boot sales that involve walk-in customer. It is because the
customer usually known and noticed how we treat the customer so any
companies and owner should take note about that. So far, Syahida
relationship with her walk-in customer when customer comes, they will be
treated nicely by her. They are also allowed to choose and select any
brownies that they wanted to buy. The walk-in customer can purchase as
much as they want since they no limit for purchase. So, in order to make the
bond realtionship with customer they will be treated as soon as they come to
our shop and will be treated nicely.
3.6 Channels

The ways through which your customer interacts with your company and becomes a
part of your sales cycle are referred to as channels. This is usually included in your
company's marketing strategy.
 Media Social Platform ( Instagram and WhatsApp )
Syahida, the owner grow her business mostly by media social. She used to
promote her business there. The platform she often to use are Instagram and
WhatsApp. This because many people people today have that two accounts.
Instagram also has many features that can link to it directly and easily
interact. Through Instagram, Syahida are able to promote her business better
and are able to show more of the attractive side of her products to customers.
This is because, Instagram focuses on product pictures on their social media
account pages, so it is easier for us to impress customers with beautiful and
very attractive thumbnails. We will also feel easy to interact with our
customers as well as be able to follow the latest developments on Instagram.
 Walk-in Booth
For now, Syahida do not have any premises. She only joined any event near
her place. She started to open booth at Big Box, Sunway Iskandar for her fist
time open booth and car boot sales and from she got experienced and feel
happy to entertain customes and decide to join many more event in the future.
3.7 Customer Segments
The practise of segmenting a client base into groups of people who are similar in
specific areas, such as age, gender, interests, and purchasing habits, is known as
customer segmentation. Another factor to consider is the size of your market and the

number of people in your Customer Segment. Creating customer personas for each
of your Customer Segments is a wonderful place to start learning about your
customers.
 Dessert Lovers
Customer want something sweet that are delicious and fit their budget. While
Syahida Kitchen provide a affordable brownies with premium quality, where
the dessert lovers will surely satisfied with the price and brownies they get
that meet the specifications by the customer. So it is very important that the
price is comparable to the quality. So that, Syahida give the best she can
toward her beloved customers in terms of all the ingredients that she used.
3.8 Cost Structure
One company must have a cost structure in order to develop all of the elements in
the business model canvas. The cost structure may describe the costs incurred by a
business organisation or company in order to deliver all of the propositions. Building
costs, salaries, wages, infrastructure, utilities such as water and electricity, bills,
servers, raw materials, and equipment are all included. Other expenses include
sales and marketing. This is a useful component for a company to see how much
money they spend on creating value propositions before launching products.
 Marketing
Syahida Kitchen spend the cost for marketing strategies such as advertised
on Instagram. These kind of addvertising also have their own spending in
order to get back our revenue.
 Licensing

For someone to start business either it small or big business, they need to
register license under Suruhanjaya Syarikat Malaysia (SSM). Before start
operation, they need to pay the price for SSM. Other than that, Syahida
Kitchen need to calculate the cost for licensing that need to renew every year.
 Raw Materials, Tools, Accessories
Aside from that, utility bills such as air conditioning, electricity, and water must
be considered. Finally, our cost structure includes raw materials and tools for
designing the brownies. As a result, Syahida Kitchen must keep track of all
costs incurred in order to generate revenue.
3.9 Revenue Streams
Revenue sales can be defined as how you get money to you company from
business. Revenue streams is one of the important elements in business.
 Sales
Syahida Kitchen profits from the sale of their goods, which are brownies. She
makes money by selling brownies, and she customises the name so that
customers can put their name on the premium brownies and various flavours
and designs based on their preferences, allowing her to make more money.