Stakeholder Engagement Plan Presentation: Sydney Airport - BUS123

This presentation focuses on a stakeholder engagement plan for the Sydney parallel runway at Sydney Airport. The plan begins with an introduction to stakeholder management, defining its importance in project success. It identifies both internal stakeholders (employees, managers, board of directors, investors, and the management team) and external stakeholders (customers, creditors, suppliers, and regulators). The presentation outlines a four-phase stakeholder mapping process: identifying relevant groups, analyzing stakeholder perspectives, visualizing relationships, and prioritizing stakeholders. It emphasizes the importance of both internal and external stakeholders in contributing to project success and outlines methods for engaging stakeholders, such as questionnaires, interviews, newsletters, emails, websites, and podcasts. Finally, the presentation discusses the design of the management process, including monitoring retail activities, managing technical aspects, handling ground staff, and managing IT and communication for terminal operations. The conclusion highlights the use of various communication channels to engage stakeholders and emphasizes the contributions of both internal and external groups towards project goals.

Stakeholder
engagement

Introduction about stakeholder management plan
It is important to attract stakeholders in order to enhance
the overall running and execution of work processes at the
Sydney parallel runway airport. The engagement plan will
discuss about the importance of internal and external
stakeholders produce the approach for engaging all the
stakeholders required at the airport.

Definition of stakeholder management
It is defined as the critical component towards the
successful delivery of any particular project, program or the
desired activity. A stakeholder can be defined as that
individual, organization or group which can affected or get
affected by a particular event.

Identifying stakeholders
Identification of all of the stakeholders are considered as to be important in order to execute and boost the
overall growth of the concerned Sydney parallel runway airport.
List of stakeholders
• Project manager
• sponsor
• team members
• customers
• employees
• unions
• creditors
• suppliers
• city, community or various other organizations that are associated

Internal and external stakeholders
Internal stakeholders are entities within the concerned business such as
• employees
• managers
• board of the directors
• investors
• management team
External stakeholders are those entities which are not within the concerned
business
• customers
• creditors
• suppliers
• regulators

Mapping of stakeholders
It is defined into four crucial phases as:
• Identifying: Listing of the relevant groups (Waligo et al.,
2014)
• Analyzing: Understanding the perspective of the
stakeholders
• Mapping: visualizing the relationships
• Prioritizing: Raking of the stakeholder relevance

Importance of stakeholders
Importance of internal stakeholders
• They are important because they work for delivering the best output as per
the satisfaction of the customers (James, 2016)
• They contribute towards the success of the entire firm greatly
• They help to initiate project quickly
Importance of external stakeholders
• They contribute success of the project
• They get associated with the firm for longer-term
• They support by investing within the concerned projects

Analysis and issues of project
• Identifying issues associated with the stakeholder
management
• Evaluating the benefits and facilities required for the
stakeholders
• Monitoring and controlling the entire project efficiently

Method to engage stakeholders
• Development of the questioners for stakeholders
• Conducting interviews with the stakeholders
• Contacting the stakeholders by newsletters, e-mails
• Getting associated with the stakeholders via websites and
podcasts

Design of the management process
• Monitoring of the retail and consumer activities
• Managing the technicalities and faculty
• Ground Staff Handling with safety and security
• IT & Communication along with managing of the terminal
operations

Conclusion
The stakeholder engagement reflects various activities such
as utilizing of the websites, podcasts, e-mails and
newsletters to get associated with them. The stakeholders
are categorized as external and internal and both
contributes towards achieving the goals and sauces of the
entire project as well as the firm.

References
• Waligo, V.M., Clarke, J. and Hawkins, R., 2014. The
‘leadership–stakeholder involvement capacity’nexus in
stakeholder management. Journal of Business
Research, 67(7), pp.1342-1352.
• James, S.D., 2016. Strategic bankruptcy: A stakeholder
management perspective. Journal of Business
Research, 69(2), pp.492-499.