MNG93100 S2 2018 - Stakeholder Engagement for Sydney Airport Runway

This report identifies and addresses the main issues in developing a Stakeholder Engagement Plan (SEP) for the Sydney Airport Parallel Runway Project. It emphasizes the importance of identifying principal stakeholders (employees, shareholders, customers, suppliers, financiers, and the local community), establishing effective communication methods, and creating a stakeholder engagement process that allows significant influence over project planning and design. The report also highlights the significance of incorporating the principles of effective stakeholder engagement (ESE), including commitment, integrity, respect, transparency, inclusiveness, and trust, to ensure the successful implementation of the plan. The document concludes by referencing relevant academic sources to support its analysis.

Running head: STAKEHOLDER MANAGEMENT
Stakeholder Management
Name of the Student
Name of the University
Author Note

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STAKEHOLDER MANAGEMENT
Stakeholders are defined as the group of individuals or individual who can affect or is
affected by a said organisation and the activities undertaken by the organisation (Andriof et
al. 2017). Stakeholder Engagement Plan (SEP) is a plan that provides assistance to the
managers in order to effectively engage in the curriculum of the project. This engagement of
the stakeholders within the plan will help to implement the plan in a successful way (Lavallee
et al. 2012).
Figure: The steps for stakeholder engagement process
(Source: Lavallee et al. 2012)
The main stakeholders behind the development of Sydney Airport Parallel Runway
Project include employees of the airport, shareholders of the projects, customers who will be
benefited, suppliers of the raw materials for the project, the main financiers and the local
community members (Skouloudis, Evangelinos and Moraitis 2012).

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STAKEHOLDER MANAGEMENT
The main issues that need to be addressed in the development of the SEP for Sydney
Airport Parallel Runway Project include
 Identification of the principal stakeholders who are affected by this project or are
capable to influence this project and its activities
 Identification of the effective methods and structure that will be employed to
disseminate project information while ensuring accessible, appropriate and
transparent consultation
 Development of the stakeholder engagement process that will provide stakeholders
with an opportunity to cast significant influence over the project planning and
subsequent design
(Skouloudis, Evangelinos and Moraitis 2012)
Other things that must be taken into consideration during the development of the SEP
include several principles of the effective stakeholder engagement (ESE). The common
principles of ESE are commitment, integrity, respect, transparency, inclusiveness and trust
(Lavallee et al. 2012). Commitment is represented when the requirement to understand,
identify and engage the community is highlighted and acted upon with priority. Integrity
occurs when engagement is conducted to foster mutual respect. Respect on the other hand is
generated when cultural beliefs, values and rights are stakeholders are recognised.
Inclusiveness is obtained when encouragement is given for broad participation and is
supported by appropriate participation. Trust is gained though open and meaningful
conversation that upholds the community beliefs (Lavallee et al. 2012).

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STAKEHOLDER MANAGEMENT
Reference
Andriof, J., Waddock, S., Husted, B. and Rahman, S.S., 2017. Unfolding stakeholder
engagement. In Unfolding stakeholder thinking (pp. 19-42). Routledge.
Lavallee, D.C., Williams, C.J., Tambor, E.S. and Deverka, P.A., 2012. Stakeholder
engagement in comparative effectiveness research: how will we measure success?. Journal of
comparative effectiveness research, 1(5), pp.397-407.
Skouloudis, A., Evangelinos, K. and Moraitis, S., 2012. Accountability and stakeholder
engagement in the airport industry: An assessment of airports’ CSR reports. Journal of Air
Transport Management, 18(1), pp.16-20.