Sydney Hot Cake Bakery: BSBPMG522 Website Design Brief Project

This document presents a detailed website design brief for the Sydney Hot Cake Bakery, outlining the project's background, organizational goals, and target audience. It specifies the desired content, including text, photos, and videos, and emphasizes the importance of Search Engine Optimization. The brief also defines call-to-action elements, social media integration, and functional requirements such as an instant messaging help feature and e-commerce capabilities. Design assets like the company logo and color scheme are specified, along with competitor analysis and SEO keywords. A budget of $400,000 is allocated for the project, and the document concludes by highlighting priority issues such as product advertisement and franchising. This assignment is a part of BSBPMG522 module.

BSBPMG522 Undertake project work Website Design Brief template
Sydney Hot Cake Bakery
Website Design Brief
Background Information
 Type of website: New
 The organisational goals for the website are:
To enable the organisation to market itself more effectively to new clients within Sydney
the next 12 months
To provide instant communication between the organisation and its clients within Sydney
the next 12 months.
Target Audience
Target audience
 Children and mothers, working class single people
 Do you have an ideal customer profile?
 They will come to the website to check out any deals, check the prices of confectioneries,
book orders or request for customised cakes.
Content
What does the organisation do? short summary, with products/services/history etc.
 The company deals with the baking of cakes bread and scones, offering outside catering
and training services to its customers. Franchising services are also available.
 The main subjects in the website are Cakes, Bread, Scones, Outside Catering, Training,
Franchising, FAQ / Inquiry and Contacts.
 Content will be developed by the bakery’s management and this will include text, photos,
videos etc. Search Engine Optimisation will be considered in the entire process.
Call to Action
When people get to the website, they are expected to do the following:
1. Make online purchases of cakes, bread and scones
2. Apply for a franchise of the business
3. Request for a quotation for an outside catering event by the business
4. Inquire about baking classes
5. Find out where our nearest bakery is
Social Media and Sharing
 My target audiences spend time online on food websites, social networking websites,
children’s websites and mothers websites.
 Content will also be shared on other social media sites through links on the website to
LinkedIn, Google+, Facebook, Twitter, etc.)
© 2017 J&S Learning Work and Eduworks Resources 1

BSBPMG522 Undertake project work Website Design Brief template
Functional Requirements
The above requirements and function of the website require an instant messaging help
feature where a customer care representative will be available to answer questions in real
time. A blog will be available where customers can chat and leave messages. Additionally,
there will be forms to be filled for the classes and the franchise. Ecommerce and instant
payment options will be required for any payments online.
Design Assets
 The company logo will feature prominently on the top left of every page. Additionally, the
company colours of pink, orange and blue will feature in a scheme.
Design Ideas
 five websites with design ideas I like
https://www.caffemarchio.com/
https://www.littletartatl.com/
https://www.zaro.com/
https://www.itsjane.com/
https://www.thecookiejaar.com/
 Competitor’s websites
 https://www.dusdonuts.com/
 https://www.foxinthesnow.com/
 https://noevalleybakery.com/
Search Engine Optimisation (SEO)
 Priority words and phrases include cakes, scones, pastries, bread, value, etc. These will
be incorporated into the search engine so as to enable users to find the website fast.
Content editing will be done with SEO in mind by an in-house member of staff.
Practical Issues
 The web design budget is $ 400,000 which can attract the best website designers who
will then duly undertake and deliver the work. This budget is deemed to be more than
enough for ensuring that he features and functions that are required are incorporated.
 Priority issues are product advertisement and franchising and these can still be staged
even if the budget does not use them
the project will be handled by the CEO, operations and the human resource manager.
© 2017 J&S Learning Work and Eduworks Resources 2