Analysis of Venue and Facility Management: Sydney Football Stadium

This report delves into the venue and facility management of the Sydney Football Stadium. It provides a comprehensive overview, starting with an introduction, aims, and objectives, followed by the stadium's name, location, and history. The report includes a SWOT analysis, detailing strengths, weaknesses, opportunities, and threats. It examines the management structure, encompassing administration, operations, marketing, and risk management. Maintenance practices are discussed, emphasizing prioritization, prevention, and prediction. The report also explores projected changes, such as new grass and seating, and their impact. Financial aspects are analyzed, and the report concludes with recommendations for improved management practices. The report provides a detailed financial analysis of the stadium's operations, offering insights into revenue streams, cost structures, and overall profitability. The recommendations section suggests actionable strategies for enhancing efficiency and the fan experience.

Running head: VENUE AND FACILITY MANAGEMENT
Venue and Facility Management
Name of the student
Name of the university
Author Note:

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Table of Contents
Introduction......................................................................................................................................3
Aims and Objectives........................................................................................................................3
Name, Location and History of Venue............................................................................................3
Figure 1: Map and Sitting arrangement of Sydney Football Stadium.............................................4
Mission and Vision Statement.........................................................................................................5
SWOT Analysis...............................................................................................................................5
Management Structure of the Facility.............................................................................................6
Figure 2: Management Structure of the Stadium.............................................................................8
Maintenance Practices in the Venue................................................................................................8
Projected Changes and their impact in the venue..........................................................................10
Discussion and Analysis................................................................................................................11
Financial Analysis.........................................................................................................................12
Conclusion.....................................................................................................................................14
Recommendations..........................................................................................................................14
References......................................................................................................................................15

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Introduction
The report is based on the management aspects for a venue. The following report has
selected a sports facility located in Sydney, Australia. The sports facility is a large sized football
stadium named Sydney Football Stadium located in Moore Park, Sydney. The stadium is a
multipurpose stadium as it plays hosts to both professional soccer as well as rugby matches of a
number of different teams both in football and Rugby. The report has provided a detailed study
of the ways and elements that is involved in the proper and effective management of a venue.
Aims and Objectives
The aim of the study is to determine the different ways by which a venue is managed and
the elements that are involved in its management.
The report seeks to find out the different types of plans and strategies that are needed to
ensure the sustainability of the following venue in the long run. The report is important in the
modern context as it involves the discussion of the different external and internal factors along
with a number of recommendations that can be a game changer for the mentioned stadium in the
coming days.
Name, Location and History of Venue
The name of the venue in this report is Sydney Football Stadium. Located at the heart of
Sydney, the stadium is a large range football stadium with a decent sitting capacity of around
45,000. The uniqueness of the particular stadium is its ability to be used for a multiple range of
games including Soccer and Rugby. The efficient location of the venue, the great facilities of the

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venue, the efficient management system and world class security system makes it one of the best
stadiums not only in Australia but also in the rest of the world.
Figure 1: Map and Sitting arrangement of Sydney Football Stadium
Source: (Awad, lewandowski & decker 2017)

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Mission and Vision Statement
SWOT Analysis
STRENGTH OPPORTUNITIES
 Excellent playing surface
 Easily used for multiple
games
 Future plans of
expansion for the
stadium
 Multipurpose use
WEAKNESSESS THREATS
 Absence of proper
promotion
 Lack of expansion
facilities
 Nearby large stadiums
are being built which can
easily compete against
the stadium
 Traditional methods of
Management
 Strengths- The first and foremost condition of playing in a stadium is the condition of the
pitch. The better is the condition of the pitch; the better will be the feeling of playing in
the surface. The world class quality of the pitch of the Sydney Football Stadium makes it
among the best in Australia. The following Stadium also has the reputation for being used
in multiple events like rugby and football and in some cases are also leased out for large
scale concerts. However the concerts are arranged in such a way that it ensures the non
damage of the field from such a large program.

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 Weaknesses- According to the, Awad, lewandowski & decker (2017) the absence of
proper promotional activities and the lack of implementation of modern technologies
within the organization is a matter of great problem for the management of the stadium.
The management finds it hard to find adequate sponsors for the venue and has to arrange
funds in own terms to maintain the venue and make it fit for use. Opportunities- The strengths of the organization must be utilized in the proper and most
efficient way to gain some opportunities for the mentioned venue. The utilization of these
strengths can help in the future expansion plans of the stadium as it has plans to expand
into an ultra large stadium with a sitting capacity of 85000 and also improve the existing
drainage system with the latest state of the art technologies to ensure smooth playing
surfaces even in heavy and incessant rains. Threats- The plan to build large stadiums with double the capacity of Sydney Football
Stadium is a threat and can disrupt the plans and the event management business of the
following venue. Apart from this the traditional and obsolete way of management of the
venue is considered to be one of the largest threats in the management of the business.
Management Structure of the Facility
The management structure of the following football stadium has a number of different
segmentations that helps to maintain and manage the smooth running of the business accordingly
(Bhatt & rosenberg, 2017). The management structure of the stadium can be divided into 4
different ways depending on the type and functions performed by the management as well as
depending on the different types of events. The divisions are as follows;

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1. Administration- Administration forms one of the most crucial elements in the
management of the stadium. A strict and efficient administration of a venue especially of
a venue of such size will help in the success of the arrangement of the different kinds of
events. Administration on the other hand involves the proper coordination and the
efficient management of a number of different departmental functions to be at the very
best of the business.
2. Operations- The main types of operational functions include the likes of the different
operations like that of managerial operations, match day operations, maintenance
operations, security operations and risk management operations (Bhatt & rosenberg,
2017). The operations of the department have to be smooth to maintain the venue in the
perfect condition.
3. Marketing- The marketing department of the stadium has the task to market the facilities
of the stadium to the stakeholders as well as to the fans to increase their reputation and
also increase their profitability.
4. Risk Management- The management of the risk in the stadium is one of the most
important tasks of the authority in charge of the particular stadium. This includes the
regular inspection of the physical infrastructure of the stadium, the maintenance of the
fire and disaster management system in the stadium, ensuring the proper dispersal of the
crowd during the days of the events and on any other occasions.

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Figure 2: Management Structure of the Stadium
Source: (Awad, lewandowski & decker 2017)
Maintenance Practices in the Venue
Maintenance is one of the most important elements that needs to be done while undertaking
the different facilities of the venue. The establishment of a proper maintenance program is
utmost necessary for the proper running and smooth functioning of the different events that are
held in the stadium (Creazza, colicchia & dallari, 2015). The stadium authority which is in
charge of maintaining the following venue has a huge responsibility with them. The authority
follows a set of principles to carry on the following process smoothly. The steps are as follows;

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1. Prioritizing the Maintenance process- There are many case when the authorities of the
different types of stadiums and other large venues maintains the facilities with a
corrective, run to failure approach one that simply allows the stadiums to run their course
(Abson, 2018). The management of the stadiums fails to understand the important of
maintenance and rather thinks such an idea to be an inevitable afterthought. Such kind of
thinking in the organizational structure of the stadium leads to the start of different types
of small issues which leads the creation of a much larger issue in the future. The
avoidance of the smaller issue forces the organization to spend money and incur huge
cost to maintain the facilities properly.
2. Prevention and Prediction- The management of Sydney Football Stadium employs a
proper approach to maintenance. The approach starts with prevention. The basic way to
identify the problems and maintain and manage the facility is by using the historical data
to understand the typical lifespan of a number of certain assets and systems throughout
the stadium and also upgrade the different fixing parts before their malfunctioning
(Abson, 2018). The Stadium authority has seen that following and implementing the
following system will be helping the organization to save money and reduce wastage and
in turn make use of the extra resources to facilitate the development of the venue. There
are even more modern approaches that involve the tracking of the different assets
digitally in real time. The predictive maintenance uses supplement to preventive strategy
takes the help of different sensors to feed data into a computerized maintenance
management system (Edensor, 2015).
3. Benefits for Facility Management- A properly maintained facility is very much vital for
the success of the author. The fans of the both rugby and the soccer teams attend the

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different types of sporting events for the experience. The part of the experience is shared
for their interaction with the facility management (Hottle et al. 2015). The fans or the
users of the facilities of the venue will be complaining to the facility manager or the
executives of the facility department regarding any issues that are faced by them in the
stadium. The Management of the Sydney Football Stadium must make sure to maintain
the facility in a proper way so that they can maintain the facility in a much better way and
also enhance a better reputation among the different types of the fans who regularly visits
the stadiums.
Projected Changes and their impact in the venue
A number of different changes have been implemented by the stadium authority of the
mentioned arena of Sydney to make way for new developments and maintain the facility in a
proper and efficient way. This includes the likes of;
1. Implantation of new grass- The Stadium authorities has plans to implant new grass in a
time of 6 months to make way for the old Australian grass and to instill the new Bermuda
grass which is the best worldwide and is of a much better quality than that of the other
types of grasses. The following grass will be much sustainable and is also easy to
maintain. However the most important advantage of this particular grass is its ability to
absorb water easily and not allow water to become stagnant.
2. Implementation of a new seating technique- The seating technique will see a major
overhaul and an international furniture company will be appointed to install quality
bucket seats to provide the fans and the spectators with the ultimate experience during the
undergoing of the different types of games or concerts.

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3. Implementation of a much better inner facilities- The implementation of the different
kinds of the inner facilities like inner food stores, VIP sitting facilities, press box and
media centers are important for the development of the stadium as a whole (Sims et al.
2017). The developmental initiatives that are taken by the stadium authority accordingly
help to attract more and more people to the stadium.
4. Installation of the online ticketing counters- Sydney Football Stadium still does not
have the automatic ticketing facility which includes the likes of automatic ticket vending
machines and the automatic ticket punchers. This will help the stadium authorities to
disperse the crowd and control the crowd easily and will also help in the proper
functioning of the stadium.
Discussion and Analysis
The following report has shown the ways by which a venue in the stature of Sydney
Football Stadium is managed and what are the possible ways by which the management of the
venue can make the different amendments to improve their performance and provide much more
facility to the fans and the spectators who visit the stadium. Maintaining the best infrastructure
for these kinds of entertainment venues have gradually became a competition in the market and
the better the facilities, the better is the profit and the be3tter is the power of the venue to attract
fans and spectators (Sims et al. 2017). The Sydney football stadium has recently been facing
different threats from new and better equipped stadiums for which the authorities have leased
them to a private entity to survive in the competitive market. Thus it is necessary for the venue to
be innovative and ready to accept change to make the most of the changing situations.

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Financial Analysis
Financial Analysis is one of the most important considerations while undertaking the
study of the management of a particular venue (Mahoney et al. 2015). This includes the different
types of financial considerations that help the readers to get a solid idea on the finance involved
in the establishment and the maintenance of the following venue. The owner of the following
stadium is the local government of Sydney. However the authorities have entered into a lease
agreement with a popular private organization for a period of 25 years. The private company has
decided to revamp the total stadium and make it not only one of the best in Australia and Asia
Pacific but also make it one of the best in the world. The management of the company has
decided to shed off an initial investment of approximately $80 million behind the new plan and
aims to complete the first phase of the project within the next 1 year. Apart from its own
sponsorship money the company has also came into an agreement with the sponsors and the
management of the teams who use the facility ass their home ground. The total investment
combining the initial one of the company was pegged at around $1255 million. A rough financial
estimate was prepared by the management of the authority to estimate the nature of the
management of the venue for the coming 1 year.