Analysis of Business Challenges: Sydney Harbour Marriott Hotel

This project analyzes the business challenges facing the Sydney Harbour Marriott Hotel. The research focuses on issues related to in-room services, including low occupancy rates, customer dissatisfaction, and competition from online delivery services. The methodology includes interviews with hotel staff to gather data on occupancy, customer preferences, and challenges faced. The findings reveal underperformance in key areas, such as low occupancy, poor service quality, and inefficient staff performance. The analysis highlights the need for improvements, including menu diversification, enhanced marketing, and staff training. The conclusion emphasizes the need for management to address these issues to improve performance and customer satisfaction. The project serves as a critical analysis, aiming to provide insights into the hotel's operational challenges and propose potential solutions for improvement. The project used both primary and secondary research methods, including interviews and literature review to understand the issues facing the hotel.

BUSINESS ISSUES FACING
SYDNEY HARBOUR
MARRIOTT HOTEL
Name
Institution

Introduction
 The research centers on Sydney Harbour
Marriott Hotel
 Sydney Harbour Marriott Hotel is a facility
with which I associate
 The presentation narrows down to the
business issues facing the hotel
 The presentation address the
methodology used in the data collection
and analysis

Research Topic: Issues in Room Service in
Sydney Harbour Marriott Hotel
 Hotel offers in-room service
 There are 600 rooms
 The occupancy should be at least 10%
 This is never achieved as expected
(Hajibaba & Dolnicar, 2017).
 Many challenges are faced in this regard

Problem Identification: In-Room
Services
 The occupancy never reaches 10%
 Many clients want a diverse menu
 Many meals not provided by the hotel
 Challenge stems from competition from
online delivery Services (Kensbock,
Jennings, Bailey & Patiar, 2016).
 There are also human resource
challenges

Research Methodology
 Data collection done using interviews
 Population identified
 A proportional sample size chosen
 Interview questions formulated (Ranney,
Meisel, Choo, Garro, Sasson & Morrow
Guthrie, 2015).

The Interview Formulation and
Administration Process
 Once research topic identified, data
collection done
 Interview chosen as the preferred
instrument
 Open-ended questions formulated
 All respondents given a chance to
respond to the queries (Sutton & Austin,
2015).
 Interview short-lasted for 40 minutes only

Interview Questions
 Main Research Question: What ails the
hotel?
 Other Questions:
1. What is the occupancy rate ?
2. How many clients seek for in-room
services?
3. Their satisfaction?
4. Is the menu diverse to accommodate all
clients?
5. Challenges faced at the hotel?

Strategies adopted by the Hotel
to Address the Issue
 Diversifying the menu
 Extensive marketing of the hotel
(Hajibaba & Dolnicar, 2017).
 Improving quality of in-room services
 Hiring professional and experienced
personnel

Findings
 Sydney Harbour Marriott Hotel is not
performing well
 There is low occupancy rate
 Clients get poor and unsatisfactory
services
 Staff is inefficient to be relied upon to
deliver quality services

Analysis
 Sydney Harbour Marriott Hotel is
underperforming
 The hotel is not exploiting its full
potential
 Occupancy rates are extremely low
 Quality of in-room service extremely low
 Something must be done to salvage the
situation (Manoharan & Singal, 2019).

Conclusion
 Research done on Sydney Harbour
Marriott Hotel
 Data collected using interviews
 An occupancy of less than 10% is quite
dismal
 The in-room services are unsatisfactory
 The management must salvage the
situation

References
Hajibaba, H., & Dolnicar, S. (2017). Substitutable by peer-to-peer
accommodation networks?. Annals of Tourism Research, 66(C), 185-
188.
Manoharan, A., & Singal, M. (2019). Organizational effectiveness in
hospitality: Managers perspectives. International Journal of
Hospitality Management, 80, 123-125.
Kensbock, S., Jennings, G., Bailey, J., & Patiar, A. (2016). Performing:
Hotel room attendants’ employment experiences. Annals of Tourism
Research, 56, 112-127.
Ranney, M. L., Meisel, Z. F., Choo, E. K., Garro, A. C., Sasson, C., &
Morrow Guthrie, K. (2015). Interview‐based qualitative research in
emergency care part II: data collection, analysis and results
reporting. Academic Emergency Medicine, 22(9), 1103-1112.
Sutton, J., & Austin, Z. (2015). Qualitative research: data collection,
analysis, and management. The Canadian journal of hospital
pharmacy, 68(3), 226.