Vrindavan Restaurant: A Case Study on Goals, Market, and Expansion

This case study examines Vrindavan Restaurant, an Indian restaurant in Sydney, focusing on its goals to become a top Indian restaurant and offer authentic cultural experiences. The restaurant targets Indian migrants and local customers, offering a menu of traditional dishes. The corporate structure is rigid, managed by a floor manager and supervisor. A SWOT analysis reveals strengths in authentic cuisine and infrastructure reflecting Indian culture, weaknesses in inflexible management and lack of employee motivation, opportunities for expansion, and threats from market entrants. The case study highlights the potential advantages of expansion, including increased brand recognition and market share.

ENJOY TASTY INDIAN FOOD AT VRINDAVANENJOY TASTY INDIAN FOOD AT VRINDAVAN
RESTAURANTRESTAURANT
Goals of Vrindavan Restaurant- The goal of Vrindhavan Restaurant is to become one of the top Indian Restaurants of Sydney
and offer the best experience to the customers (Vrindavan, 2018).
Objectives of Vrindavan Restaurant
•The objective of Vrindavan Restaurant is to make people come across with the culture of India.
•The main objective of the restaurant is to serve Indians who are living in Sydney because according to the reports there are
approx. 295,000 Indian Migrants in Sydney (Australian Bureau of Statistics, 2014).
Corporate Structure
The corporate structure of Vrindavan Restaurant involves:
•Owner of the restaurant
•Floor manager
•Supervisor and chef, waiters.
The restaurant is wholly managed by floor manager and supervisor.
The corporate structure is very rigid
Products and Services
Butter chicken, Poori masala, Rogan Josh, Dosa, Beef vindaloo (Make My Trip, 2018). Authentic dishes which reflect the taste
of India (Vrindavan., 2018).
Target Market
The target market of Vrindavan Restaurant includes Indian citizens living in Sydney and local citizens who love to have Indian
meal along with this they also target travelers.
Strength of Wesfarmers
•Tasty and authentic Indian Dishes
•The infrastructure of the restaurant reflects the Indian culture
•The suppliers of the restaurant are the key strength
•Attractive menu
•Relaxing ambiance with best services
Weaknesses of Wesfarmers
•The corporate environment is very strict with inflexible strategies.
•Lack of effective leadership
•The owner’s ignoring attitude towards the maintenance of the restaurant
•Lack of motivation for the employees
•The absence of skilled and talented workforce
Opportunities of Wesfarmers
•Expanding business by opening more outlets in other countries
•Implementing motivational strategies for the employees of the restaurant
•Adding more dishes to the menu
Threats
•The fear of new entrant in the market
•Lack of effective corporate structure can result in facing huge losses
Advantages of Opportunity
The advantages that can be taken from the proposed expansion opportunity is increased brand recognition, market share and
customer base. Moreover, it will also help in making strong relations with other country’s government.
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