Holmes Institute: Sydney Opera House Strategy Case Analysis Report

This report provides a detailed analysis of the Sydney Opera House, focusing on its business strategy and sustainability initiatives. The report begins with an executive summary and a summary of the case, highlighting the Opera House's architectural significance and cultural impact. It then delves into the strategic issues faced by the organization, including economic, financial, and social barriers, and explores the business strategies employed to overcome these challenges. The report incorporates theoretical concepts such as SWOT analysis to assess the Opera House's strengths, weaknesses, opportunities, and threats. A discussion section analyzes the sustainability trends and the importance of corporate social responsibility. The analysis covers the competitive landscape, comparing the Sydney Opera House with other venues. The report concludes with recommendations for enhancing sustainability and improving the organization's overall strategy. The references section lists the sources used in the analysis.

Sydney Opera House
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Executive Summary
The discussion is about Sydney Opera House which is one of the famous 20th century
architecture with different arts places in the world. The case highlights about the beautiful
building which is considered to be the most attractive building with the technological and the
cultural icons of Australia. The designing is done under the guidance of Jørn Utzon. It is
surrounded by the different attractive areas like the Harbor Bridge, Circula Quay etc. The
building has been able to provide the spectators with the experiences about the theatre, drama,
concerts and attractive light or sound effect with a completely different level of ecstasy.

Contents
Executive Summary.........................................................................................................................2
Summary of the Case.......................................................................................................................4
Explanation of the Strategic Issues..................................................................................................4
Business Strategy.............................................................................................................................5
Theoretical Concepts.......................................................................................................................6
Analysis and Discussion..................................................................................................................7
Recommendation & Conclusion......................................................................................................9
References........................................................................................................................................9

Summary of the Case
The report reflects on the workplace policies and the procedures which are defined important for
the sustainability of the Tiny Opera Company and has been working on the different options for
direction. The implementation plan and the monitoring strategy is mainly to meet the different
targets of Sydney Opera House and how it helps in building up the sustainability policy. The
recommendations help in suggesting about improving policy, communication and the
management of sustainability that is based on the data that has to be taken from different
organization. The supportive plan is about offering the pivotal approach with critical
conversation that highlights about the mankind. The strategies are defined through maintaining
the bookkeeping and responsibilities with the potential of the intense instruments in the
administration. The arrangements are defined for controlling and handling the responsibility of
associations at the social and the ecological level. There are different shapes of the bookkeeping
and the reporting forms which directly influence the capacity to seek for the different practical
improvement methods. The economical improvement and motivation is generally prone to affect
on the different records that have been made.
Explanation of the Strategic Issues
Considering the different problems at Sydney Opera, it is seen that:
a. Economic and the Financial barriers have a major lack in the financial standards to
implement the sustainability policies for the business. Before the implementation of the
sustainability policy, there is a need to consider that all the financial people should work
on collection of the finances for a better growth of business.

b. Social barriers: With the growing population, there are pairing factors which includes the
unsustainable consumption which is considered to be one of the major challenges for
achieving the sustainable development. Here, the population needs to be aware of the
sustainability (Ranzi et al., 2017).
c. Poor Monitoring and the Evaluation: It works on handling the lack of the specific targets
of the company where the data needs to track progress which generally results in the
major lack of information. With this, the recommendation is that the government turns up
and then assess the socio-economic impacts for a better development of projects.
Business Strategy
Sydney Opera House has been working on improving their strategies with printing the posters
that summarize the goals of sustainability. They have been working on the effectiveness of the
timeframe and working over the cost of implementation of different options. It includes the
effectiveness of the cultural policies that are defined for the social protection programs and then
promoting the sustainability development as well. The sustainability policy is based on the
environmental policy which is based on minimizing the hazards and then focusing on the
company impacts (Freeman, 2016). The environmental policy helps in providing the benefits
with the environmental law and then improving the information standards as well. This is about
the roles and responsibilities for the working towards environment. It can help in conserving the
raw materials and energy with reducing wastes to the landfill which is considered to be the major
challenge for the people in Australia. The wastes can be reduced through improvement of the
rates of recycling and then planning about the robust data that will help in driving for a better
recycling (Drew, 2016). The sustainability legislation and the regulatory standards requires to
focus on the code of conduct where the principles are mainly about handling the conduct and

employing at the different areas of the employment. The company requires to work on the Safe
Work Procedures which is important to meet the different obligations that are set under the Work
Health and Safety Regulations 2011. This is mainly to prevent the hazards and the company
should look for using the risks assessment plans. The scope of sustainability is to maximize the
benefits and plan the reduction of the toxic material. The business strategy also highlights about
the sustainability policy where the managers need to make sure about whether the staff is able to
maintain the policies properly (Dezuanni, Arthurs, and Graham, 2015). For this, the workers
need to cooperate with the managers as well.
Theoretical Concepts
SWOT Analysis
Strength:
Sydney Opera House tends to contribute mainly to promote the nation’s cultural tourism where
the contribution is made for more than a billion people in the economy of Australia. It is seen
that the Opera house has been able to organize more than 40 shows every week and they have
been able to include the programs like comedy, music etc. for the people (Clements, 2017). The
tourists are able to experience he access tour where they have the possibility to dine and visit
inside the building.
Weakness:
The weakness is about the problems of the different facilities like the orchestra pit in the house
which is not able to produce the quality sound. With this, there are different acoustic
arrangements which are inconsistent and have a bad stunt experience that has been staining the

reputation of Sydney Opera. With this, there are stans that have been aggravated the complexities
for the tourism industry personnel, for achieving the satisfaction of the customer.
Opportunities:
There are different opportunities for the local and the international tourists as they are able to
reach a larger number of people (Osborne, 2016). Here, there are different nationality standards
where the guidance is based on their language. The planning is based on how they are able to do
website or the online promotions to meet the target. The specification, gift vouchers and the free
passes are for the offering of lip-smacking fusion dishes which is considered to be the major
keystone for the tourists industry.
Threats:
There are negligent attitude with the achievements coming from the infrastructural development.
In Sydney Opera, there are meager values that are about adding the income for the tourism
industry personnel. The specifications are about handling the failures with revealing the different
attitudes for improving the backstage facilities and then working over the preservation of cultural
heritage planning as well. The lack of consciousness is in the direction of destroying the glory of
Sydney Opera (Dwyer, 2017).
The company has been working on the improvement of the iconic summer experience where
there are better experiences for the better. The creation of urgency plan helps in encouraging and
then incentivizing the visitation. The strategy has been also to focus on attracting the people and
then turning the problems into the opportunity.

Analysis and Discussion
The sustainability trends need to be understood through handling the issues, where the vision is
based on improving the association of the corporate social responsibility. It helps in overcoming
the future issues and then planning educational programs for sustaining the sustainability and
training that needs to be given to the employees with better policies (Roberts, 2015). The
strategies for promoting the awareness highlights about the summarizing of the goals of
sustainability with sending the email to employees about the latest sustainability report from
company. The maximized impact of the sustainability policy comes with the industrial
collaboration. Here, the company needs to work with the suppliers, customers and the vendors,
where there is a complete engagement of the different implementation plans. The Business
Manager of the company needs to review the environment and the sustainability policy which are
effective for the implementation in the company. It is seen that the competitors are operating
differently in Australia. The dome shape which could be noticed in the center of Adelaide
Festive generally highlights the lotus shape of the Sydney Opera House. There are limited stage
shows for the SA (South Australian) people, whereas Sydney Opera is a platform for the
performers who come from the different areas to display their talent (Elbaz & Spang, 2018).
The Prime changes in the building after the establishment has been the concert hall which was
constructed with the purpose of the multi-purpose opera and the podium which is not for the
cladding down of the water. The consideration is about the present and the future generation
where the organization has been working on improving the implementation plan of sustainability
(Ranzi, Vallati & Cashen, 2018). Further, it is working on minimizing the waste and then
understanding about the different accountability standards. The planning is done for reducing the
energy consumption by 2%, and then reduction in the usage of gas by 4%. Hence, it is seen that

the objectives are mainly to engage the workers with supporting sustainability and providing
training for the staff members with considering sustainability of the building and the
environment. The implementation is based on making the people know about the benefits of
sustainability. The use of the poster at the theater and providing speeches before the show could
be effective implementation plan for the different sections who can work on cooperating and
handling the storage of information for different departments. The donation of the accessories
which are not needed and reducing the food wastage in the café or bars could be helpful for
improving the environment (Roberts, 2015). The use of recyclable wastes could be helpful for
the Sydney Opera. There is a need to work on the use of the automatic water taps and then
reducing the wastage of water, with building maintenance and improving the real standards with
putting volunteering to work.
Recommendation & Conclusion
The discoveries have been about focusing on the transport options where the promotion is about
the use of bicycle and then providing the analytical tools to improve the lack for the removal of
the landfill hazards like Fourier Transform Infrared. As per the analysis, there are impediments
which are forced through feasible advancements that have been made in conjunction to the
managerial accentuation. It is in accordance to the win-win situation with corporate
manageability. The idea has been about handling on the conflicts with the rights without any
major response for a higher request ideas like the equity and the other impressions which is
mainly arising with a strong premise. The focus is on planning the consistency and improving the
predictable measures and methods that needs to be actualized for end goals to make better
correlations.

References
Clements, P., 2017. VL Jordan and Jørn Utzon: Acoustic and architectural interactions in the
early design of the Major Hall at the Sydney Opera House, 1957-1962. The Journal of the
Acoustical Society of America, 141(5), pp.3498-3498.
Dezuanni, M., Arthurs, A. and Graham, P., 2015. Live from the Sydney Opera House: Remote
musical interactions for teacher professional development. Australian Journal of Music
Education, (1), p.29.
Drew, P., 2016. How the Sydney Opera House finished Peter Hall. Quadrant, 60(1/2), p.100.
Dwyer, S., 2017. Highlighting the Build: Using Lighting to Showcase the Sydney Opera
House. M/C Journal, 20(2).
Elbaz, A.E.M. and Spang, K., 2018. Mapping the success dimensions of the infrastructure
projects in Germany. International Project Management Association Research Conference 2017,
UTS ePRESS, Sydney: NSW.
Freeman, C.G., 2016. Sydney opera house on eBay: Enabling technologies, community and
social value. Historic Environment, 28(2), p.44.
Osborne, R., 2016. David Malouf, A first place, Sydney: Knopf/Random House, 2014, ISBN 9
7808 5798 4050, 350 pp., A $29.99.-David Malouf, The writing life, Sydney: Knopf/Random
House, 2014, 9 7808 5798 4081, 342 pp., A $29.99.-David Malouf, Being there, Sydney:
Knopf/Random House, 2015, 9 7808 5798 7211, 353 pp., A $29.99. Queensland Review, 23(1),
pp.97-99.

Ranzi, G., McTaggart, G., Moffat, B., Lee, B., Ross, K. and Cook, M., 2017, April. Concrete
Conservation Framework for the Sydney Opera House. In IABSE Symposium Report (Vol. 108,
No. 1, pp. 364-365). International Association for Bridge and Structural Engineering.
Ranzi, G., Vallati, O. and Cashen, I., 2018, October. A Methodology for the Inspection and
Monitoring of the Roof Tiles and Concrete Components of the Sydney Opera House. In Euro-
Mediterranean Conference (pp. 689-699). Springer, Cham.
Roberts, J., 2015. Jørn Utzon’s Reverie of the Eye: Surfaces of the Sydney Opera House. The
Material Imagination: Reveries on Architecture and Matter, p.117.