HI6008 Business Research: South Asian Grocery Stores in Sydney

This business research proposal investigates the feasibility of establishing a South Asian grocery store in Sydney, Australia, catering to the growing South Asian population. It outlines the project's objectives, including strengthening operations, building customer relationships, and ensuring product quality. The scope encompasses serving both South Asian and local Australian communities. The literature review summarizes existing market conditions and highlights the need for customer-focused strategies. The proposal details the research design, employing both qualitative (interviews) and quantitative (surveys) methods to gather data on customer needs and market potential. It also addresses research limitations and provides a time schedule for project completion. The research aims to determine the viability of a South Asian grocery store in Sydney and its potential for success and sustainable growth. Desklib provides access to this document and other valuable study resources.

Business Research
POSSIBILITY OF SOUTH ASIAN/ NEPALESE AND INDIAN
GROCERY STORES IN SYDNEY

Business Research 1
Table of Contents
Introduction...........................................................................................................................................2
Project Objective...................................................................................................................................3
Project scope.........................................................................................................................................3
Literature review...................................................................................................................................4
Research questions................................................................................................................................6
Research Design and Methodology.......................................................................................................7
Research Limitations.............................................................................................................................9
Time schedule......................................................................................................................................10
Conclusion...........................................................................................................................................11
References...........................................................................................................................................12
Appendix.............................................................................................................................................14

Business Research 2
Assignment 2: Business
Research Proposal
Introduction
Sydney is the city of Australia which is rich in diverse cultures and is dynamic in terms of
population and its culture (Visit Sydney, 2018). The number of south Asian population in
Sydney is growing because of which there is a need to open supermarkets which focus on he
need fulfilment of Asian population. There are already big brands of supermarkets like
Wesfarmers, Woolworths, Coles and more but these supermarkets focuses on the needs of
native people of Australia but there is no specific store which focuses on the demands of
south Asian population which is in good number in Australia (Money Matters, 2018).
The assignment is the continuation of the literature review on the topic ‘possibility of South
Asian/ Nepalese and Indian Grocery Stores in Sydney’. This will include the details about the
methods and techniques which will be used to conduct research on the topic. At last, data
analysis and its techniques will be explained. A research plan will be created which shows
the time taken for each activity of research.

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Project Objective
The main objective of the project is to find out the possibility of tarting the business of
supermarket in Sydney to serve the basic needs of South Asian population. It will help in
fulfilling the needs of the multicultural society. There are already some stores which cater
the needs of south Asian people but this supermarket will aim at competing with the big
stores by staying customer focussed. The main objective of the project will be to understand
the psychology of the potential customers of the supermarket. The main objectives of the
project is:
 To implement the strategies which strengthens the operations of the store.
 To Build strong customer business relationship
 To provide customised products and services for providing maximum satisfaction to the
customers
 To face competition in the market
 To maintain quality in the products sold by the store
 To focus on the sustainable growth of the business.
Project scope
The scope of the opening of south Asian store is broad because it will allow people to buy
different kinds of products from the store and not only south Asian population will be able
to buy from the store but it will also cater to the needs of local Australian population
(Young, 2016). As Indians and Nepalese are among the biggest number of migrants in
Australia, such store will have a good scope of increasing business and will also help in its
growth and sustainability in Sydney (Finch, 2016).

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Literature review
Sydney is a multicultural city which is rich in musical, visual and artistic activities. The
cultural diversity has shaped the city and its background. There are different nationalities
which resides in the city which includes Chinese, Italian, Indian, Korean, Nepalese, Thai,
Turkish and other nationalities which together makes it a multicultural city (Easterby-Smith,
Thorpe and Jackson, 2015).
The research is about the supermarkets or grocery stores which are operating in Sydney.
There are many big brands like Woolworths, Wesfarmers, Coles, Aldi and others which are
focussing on the needs and demands of the nationals. The grocery store which is specially
targeting the Indian and Nepalese population in Sydney have to focus on the recent trends
and demands of the population so that they can source raw materials and other food
products as per it. To reduce the loss and food items wastage, the store has to take a proper
note of the demand of the customers because the food items are the perishable items
which have to be consumed within certain days once it is purchased (Hirogaki, 2015).
The store need to be located in the suburbs which have most of the Indian and Nepalese
residents. In Sydney, Parramatta and Harris Parks are the localities where south Asian
people can be found in large numbers. These localities are the perfect location to establish
grocery store. There are already more than 20 restaurants in this area which provides south
Asian food but the grocery stores selling south Asian food is hardly found. The grocery store
can open a chain of supermarkets in the areas like Auburn where these products are easily
sold. The products sold in these stores might include homemade food products, spices,
breads and other ingredients which are used in making south Asian food (Mortimer,et. al.,
2016).
The operating costs of opening grocery store would be higher in such areas as the store will
have to import all the food products from the native area. It might also face loss as the
native Australians will not be interest in visiting such stores. For facing this limitation, the
store should also sell Australian food products which can attract the attention of the local
people (McKeever, 2016).

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There are certain factors which could help in uplifting the grocery stores which includes cost
of the products, product quality and variety, strategies of marketing, place of exporting,
turnover of the company and target market (Schaper, et. al., 2014). These factors are
required to be paid more attention by the grocery store because these factors can
transform the success of the business in Sydney. For maintaining sustainable growth in the
business, the grocery store can adopt the ‘Subscribe and Save’ method where the customers
get special discounts if they subscribe monthly groceries from the South Asian Super
markets (Armstrong, et. al, 2015).
It is clear from the review of literature that grocery market and industry have to be
innovative and extremely focussed on the customers in order to have competitive
advantage in the industry. It also ensures sustainable growth of the business.
Justification of the research problem
The research problems is how a grocery store focussing on the south Asian population could
operate in Sydney, Australia. The store will have to make focussed marketing strategies
which can help the store in targeting its real customers. The promotional strategies could be
adopted which include advertisements on South Asian TV channels, social media accounts
and in newspapers in the region where south Asian population is more. The grocery store
can also provide special discounts to the ones who purchase a particular amount of
products from the store (Ambat, et al., 2017).
Gaps in literature review
There are gaps in the literature review as the literature do not discuss about the real data of
supermarkets or grocery stores which are at present operating in Sydney. The literature also
do not discuss about the challenges which the grocery store might face while operating in
Sydney. The practical process of starting the store and its supply chain are not been
discussed.

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Research questions
Primary Question
The primary research question need to be answered is:
 What is the possibility of opening and running a south Asian grocery store in Sydney?
Secondary Questions
The secondary questions which need to be answered are:
 What are the needs of South Asian population which can be catered by the
supermarket?
 How the south Asian supermarket will be different from the existing supermarkets of
Australia?
 How a grocery store focussing on a particular nationality can gain success in Sydney?
 How the grocery store will be promoted?

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Research Design and Methodology
This is the section of the research where main methods and processes used to conduct the
research will be discussed. It helps in knowing the exact processes of research and how it
can be successfully completed.
This research can be divided into two parts where a part of research is completed by using
qualitative methods of research and the other is conducted by using quantitative methods
of research.
Qualitative Research
Qualitative research process
The process of qualitative research can be explained in phases. It starts from Phase 1 which
includes planning of research. It includes planning about the research deliverables and
setting research objectives. It is about identifying which groups of stakeholders are getting
effected from the research. The next phase is about setting milestones and carrying out the
research to match the objectives of the business. The next phase includes the homework on
the research and the final step is summarising the findings of the research to take out
conclusion and give recommendations (Hair, et. al., 2015).
Reliability and Validity
Reliability and validity are the key aspects of any research. Inductive approach is adopted in
this research because the research is subjective in nature. A theoretical framework is
adopted which will help in bringing conclusions for the issue discussed in the research
(Bryman and Bell, 2015).
Sampling technique and sample size
Sampling is the process of selecting a set of population from the whole population to get the
responses of the sample population on the basis of which, the response of the complete
population size is judged (Wilson, 2014). For the purpose of qualitative research, non-
probability sampling is selected in order to meet the objectives of the research. For this

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purpose, a questionnaire will be designed with the set of certain questions so that interview
can be carried out. For this purpose, 10 customers will be interviewed who belong to south
Asian origin to know their requirements and whether they need a store which is specifically
opened for them or not.
Collection of data
Data collection will be done by using primary source of data which includes interview. This
will provide complete fresh and raw data on the basis of which the conclusions can be
made. It helps in gathering the in-depth data for the research.
Quantitative Research
Process of quantitative research
In the quantitative research process, the research starts right from identifying the problems
or purpose of the research. Then, research questions will be developed on the basis of
which data will be collected so that the answers can be derived for the research questions.
The next step is to design methodology of research so that the research can be completed
successfully in the systematic manner. The samples will be selected for the purpose of
collecting data. Sample questionnaire will be designed which will help in collecting the
relevant information from the targeted segment (Wilson, 2016).
Instrument of research
The research includes collection of information through primary and secondary sources. The
primary information is collected through survey questionnaire in which the questions will be
developed keeping in mind the aims and objectives of the research. Secondary information
is collected with the help of sources like books, journals, articles, online websites,
publications and more. Secondary data supports the primary data collected during the
process of research.
Data analysis procedure
Once data is collected, it has to be analysed to get the final outcomes of the research. Data
can be analysed by sorting it first and then it is arranged to get the logical meaning of the

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collected data. It is then calculated through various statistical tools like SPSS or Microsoft
Excel so that relevant results can be made and the data can be interpreted finally. After
interpretation, the data will be arranged in the tables and graphs so that it can be
understood well by the reader. This final interpretation of data, helps in providing
recommendations for the further research process. This is how, the quantitative research
technique helps in gaining the objectives of the research (Greener, 2008).
Sampling technique
For the purpose of quantitative data, probability sampling would be used. Simple random
sampling technique would be used where each respondent have an equal chance of being
selected (Sekaran and Bougie, 2016). The researcher will conduct survey on 50 customers
which belong to the Asian origin specially India and Nepal so that the needs and demands of
them can be ascertained. It will help researcher in making suitable conclusions for the
research.
Reliability and validity
The reliability and validity could be maintained by sourcing the information used in the
research. It will prove the genuine sourcing for the data used in the research. The research is
valid as all the relevant permissions are taken to access the information and to conduct
survey for the research completion.
Research Limitations
There are certain limitation to the research. The limited time and sources available may lead
to the failure in in depth analysis of the topic. The responses from the respondents of
questionnaire may be biased which hamper the quality and credibility of research.
Maintaining privacy for the responses is one of the challenges of the research which could
affect the research outcome if not taken care of.

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10
Time schedule
Research is planned to be conducted in 6 weeks.
Activities taken up in research No. of weeks to complete the research
project
Selection of topic and planning for
research
Research Methodology
Data collection
Data analysis
Conclusion & Recommendations

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11
Conclusion
It can be concluded that the research is focussed on the finding the key aspects which
contribute in the failure and success of the grocery stores in Australia. Data is collected
through primary and secondary sources to gain insights about the needs and demands of
the customers and to know whether the new grocery store targeting South Asian population
will be able to cater to the needs of Indian and Nepalese population or not. The review is
done by referring different articles and books and the research methods are been discussed
to complete the research successfully. A research plan is given which shows how the
activities of the research will take place and in how much time. The research conveys the
knowledge and idea about the grocery industry of Sydney and how it supports a new
business idea.