Group Report: Business Strategy for Sydney Symphony Orchestra

This report provides a comprehensive analysis of the Sydney Symphony Orchestra's (SSO) business strategy. It begins with an external analysis, utilizing PESTLE and Porter's Five Forces frameworks to assess the industry environment, including government support, technological impacts, economic factors, and socio-cultural influences. An internal analysis then examines the SSO's tangible and intangible resources, capabilities, and core competencies, along with a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The current business strategy is evaluated, incorporating elements like generic and competitive strategies, and the ANSOFF matrix. Finally, the report offers recommendations for future strategies, including promotion, merger and acquisition strategies, and product strategies, concluding with a positive outlook for the SSO's future growth and revenue generation. The report is based on the case study provided and incorporates academic sources to support the analysis and recommendations.

Sydney
Symphony
Orchestra

PESTLE ANALYSIS
 Government support the company via Funding
 New technology has a negative impact
 Greater net capita income
 Socio-culture and demographic environment (Aithal, 2016)

Porters five forces framework
New entrants has high threat to enter the
market
High threat of substitute
Power of suppliers
Product differentiation
(Dobbs, 2014)

SWOT ANALYSIS
• Employers are the strength of the company
• Lack of digital and new technology is a weakness
• Digital technology
• Wider choices for audiences has high threat

Tangible and Intangible
resources
Tangible Resources
Human Resources
Financial resources
Assets
Intangible Resources
Reputation and goodwill
Brand image (Lemelin, Koster, and Youroukos,
2015)

Core competency
 Low prices
 High quality
 High market share

CURRENT
ANALYSIS
Business strategy
Generic strategy
Competitive strategy
ANSOF matrix
Integration strategy
Formal Strategy

Recommendations-
Promotion strategy
Merger and Acquisitions strategy
Product strategy

Conclusion
Company will grow and earns high revenue
Company has a bright scope in the nest five
year or near future.

References
Aithal, P. S. (2016) Study on ABCD analysis technique for business models,
business strategies, operating concepts & business systems. Retrieved
from: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2779232
Dobbs, M. E. (2014) Guidelines for applying Porter's five forces framework:
a set of industry analysis templates. Competitiveness Review, 24(1), pp.32-
45.
Lemelin, R.H., Koster, R. and Youroukos, N.,(2015) Tangible and intangible
indicators of successful aboriginal tourism initiatives: A case study of two
successful aboriginal tourism lodges in Northern Canada. Tourism
management, 47, pp.318-328.