Analysis of Sydney's Tourism Industry: A Comprehensive Report

This report provides a comprehensive analysis of Sydney's tourism industry. It begins by defining tourism and tourism destinations, then focuses on Sydney, Australia. The report explores the motivations of visitors, highlighting factors such as psychological needs, safety, and social connections, and explains how Sydney's attractions like the Sydney Opera House and Bondi Beach draw tourists. It identifies stakeholders that promote sustainability, including local government, tourists, educational institutions, and local communities. The report also examines factors impacting Sydney's success, such as political stability, social trends, economic conditions, technological advancements, and environmental considerations. Finally, it identifies key competitors like the Tower Bridge in the UK and the British Museum, and concludes with recommendations for improving the tourist experience, including enhanced technology and event organization. The report uses Maslow's theory to understand tourist behaviour and provides references to support its findings.

INDIVIDUAL REPORT

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................3
INTRODUCTION ..........................................................................................................................3
FINDINGS.......................................................................................................................................3
Why visitors are motivated to visit the destination.....................................................................3
Stakeholders that helps to promote sustainability of destination................................................4
Factors that impact the destination..............................................................................................4
Main competitors of destination..................................................................................................5
CONCLUSION ...............................................................................................................................6
RECOMMENDATION ..................................................................................................................6
REFERENCES................................................................................................................................8

EXECUTIVE SUMMARY
Tourist Destination refers to the place at which tourist from different countries come and
visit to see the various places of attractions. It may be a country, city, state or a region etc.
Tourists from various countries visits to a destination due to its cultural or religious values.
Destination is an area that provides various services or facilities to the tourists. People visit the
destinations for getting pleasure or due to their interest towards the destination.
INTRODUCTION
Tourism refers to the business of influencing, accommodating and attracting the tourists
and operating tours etc. The business of tourism is may be in Traveller's country or at
International level. Tourists the people that visits a particular place for leisure or to get pleasure.
The Report is based on Sydney Australia, (2018). It is one of the oldest and beautiful city of
Australia. Tourism in Sydney plays an important role in economic development of the country.
In year 2018 more than 4.05 million people have visited the city. The Report will outline
motivation factors that motivates tourist for visiting the destination, stakeholders that are
promoting sustainability of destination, factors that impact the success and competitors of
destination etc.
FINDINGS
Why visitors are motivated to visit the destination.
With the expansion of Tourism Industry in Sydney, companies are experiencing the need
for identifying the factors that motivates the tourist to visit the city. Understanding the
motivational factors will help the business to redesign their products and services that will help
to target large number of tourists.
Maslow's theory of motivation can also be applied in the field of tourism and it helps to
understand the behaviour of tourists. Tourists visit Sydney for fulfilling diverse range of needs.
One of the basic reason due to which tourists visit the city is to fulfil psychological need such as
for staying at perfect accommodation, for getting better quality food etc. Another reason behind
visiting Sydney is safety of visitors. The city provides safe environment for the tourists to visit,
and they feel protect while staying at the destination. Another reason is to create social
relationships with people Australia, (2019). Sydney has various beautiful destinations such as
Sydney Opera House, Bondi Beach, Sydney Harbour Bridge etc. that motivates tourist for

visiting the city. Due to these reasons large number of visitors visit Australia every year for
leisure and other purposes.
Stakeholders that helps to promote sustainability of destination.
Stakeholder in tourist sector is plays an important role for sustain destination. It can
develop positive and negative image of Sydney. There are various stakeholders which are help to
promote sustainability of Sydney. Stakeholders such as local government, tourist, educational
industry and local communities.
 Government is the main aspects which is help to promote sustainability of Sydney at
marketplace by help them in effective manner Divisekera, & Nguyen, (2018). It one of
most important factors which is considered remote area which carrying capacity of
tourism.
 Local communities are also beneficial for sustainable Sydney by economic development
and job development. With the help of job opportunity most of the peoples are attracted
towards destination. By this local communities are help to promote sustainability of
Sydney.
 Educational institutions are help to same like in effective manner. Now days most of the
peoples are like study from outsides and from other place. In that, if Sydney's educational
institutes are provided the best and effective study material to students then it is help to
promote sustainability of Sydney .
Those are the stakeholder which are help to promote sustainability of destination which is
Sydney.
Factors that impact the destination.
There are various factors that can impact the success of Sydney and these are as follows -
Political factor -
The political environment is stable in the country Mason, (2015). There are various rules
and regulations of the Government of Australia that can impact the development of destinations
in Sydney.
Social Factor -
The demands and attitude of tourists in respect of tourism has been changing. Couples or
singles

Competitors of the destination. The average life expectancy of people in Australia in case of men
is 80 years and for women 84 years. It means that, they have more time and resources for visiting
the destination. This will bring new opportunity for the development of Sydney. People from
different cultures visits the destination. Therefore, companies that are operating in Tourism
sector should understand the way in which culture of tourist will impact their marketing
activities.
Economic factors -
There are various economic factors that can affect the development of destination such as
rate of inflation, rate of tax of Government on different services of firms that are involved in
providing tourism services to tourists, purchasing power of tourists etc. All these factors will
impact the growth and success of destination.
Technological factors -
The technology of providing the services to the visitors will also impact the development
of the destination Mowforth & Munt, (2015). Companies that are involved in tourism business in
Sydney should conduct research and development activities for developing new apps,
technological innovations for attracting the visitors inside and outside Australia. Destination will
also have to comply the regulations regarding encryption etc. It should make efforts for
providing information in respect of destination to the tourists with the help of social media
platforms like Instagram, Facebook etc. Firms should focus on using advanced technology for
attracting large number of tourists. This will help to improve revenue of tourism sector.
Environment factors -
There are some natural factors that may impact the development of Sydney as a tourist
destination. Such as climate of the city, Firms should make efforts for preserving the
environment while providing facilities to tourists that are coming from different countries to visit
different attractions.
Main competitors of destination.
Sydney is the state capital of new south Wales and which is most popular city is
Australia. It is the most famous country and place which is reflected on GDP in positive manner
by increasing GDP of country Ruhanen, Whitford & McLennan, (2015). The very famous and
effective place in Sydney is Harbour bridge heritage listed steel bridge in across Sydney. In the

against of this UK have Tower Bridge which is competitor of Sydney Bridge. The Tower bridge
is Iconic Victorian bridge.
Second is Australian national maritime museum which is federally operated maritime
museum in Sydney. It is one of the best museum of place and it operates various Exhibitions of
their collection and most of the peoples are attracted towards business. Other hand, United
Kingdom also established the British museum. It is the competitor of Sydney national museum.
This is the best and effective and valuable for the business Veal, (2017).
Shelly beach is the best and famous place in Sydney which located in manly, new south
Wales, Australia. It is western facing beach in eastern coast. It is take effective and best part in
the Sydney which is promoted their places and its effectiveness worldwide. Other hand, Miami is
an international city of the US and Miami Beach is famous of America. This is glamorous
neighbourhood is famed for its colourful art.
CONCLUSION
The above Report has described the meaning of tourism, tourism destination etc. Sydney
is one of the most beautiful and oldest city of Australia. The Report has outlined that there are
various factors like political, technological etc. that may affect the development of destination,
visitors visit the city for satisfying various needs like safety etc. There are various stakeholders
like customers, government etc. that promotes sustainability of Sydney. The Report has also
explained that there are various other destinations that are giving tough competition to Sydney.
RECOMMENDATION
The recommendation and demand for the peoples who are love to visit Sydney which is
wonderful place. As per the analysis here is recommended for place which is effective and
valuable for the business needs. For the tourist here is needs ton arrangement of special treatment
for the tourist in proper manner. Sydney's management have to arrange firstly the basic
requirements of peoples like medical assistance, the best quality of food material, proper
management of vehicle facilities for peoples who are visit in Sydney in seasons. Here is also
recommended for Sydney which is at the time of winter do the special arrangement for visitors.
Recommended to use more technology for advanced growth and promote sustainability of
destination. Technology is the best way of connecting peoples in terms of reach visitors and give

proper instructions to peoples. Moreover, they have touch with the event organizers to provide
best services to visitors with best holiday package.

REFERENCES
Books and Journals
Australia, T. (2018). Sporting Events in Australia-Tourism Australia.
Australia, T. (2019). Discover Aboriginal Experiences: exclusive accommodation-Tourism
Australia.
Divisekera, S., & Nguyen, V. K. (2018). Determinants of innovation in tourism evidence from
Australia. Tourism Management. 67. 157-167.
Mason, P. (2015). Tourism impacts, planning and management. Routledge.
Mowforth, M., & Munt, I. (2015). Tourism and sustainability: Development, globalisation and
new tourism in the third world. Routledge.
Ruhanen, L., Whitford, M., & McLennan, C. L. (2015). Indigenous tourism in Australia: Time
for a reality check. Tourism Management. 48. 73-83.
Veal, A. J. (2017). Research methods for leisure and tourism. Pearson UK.