Analysis of Emerging Trends in the Sydney Hospitality Industry

This report delves into the emerging trends and their impacts on the travel and tourism industry in Sydney, Australia. It begins with an overview of Sydney's tourism sector, highlighting key attractions and its economic significance. The report emphasizes the importance for tourism businesses to recognize and adapt to evolving trends, such as last-minute bookings, the demand for unique experiences, and the rise of educational and ecological tours. It examines the impacts of these trends, including financial, social, and environmental considerations, and discusses megatrends shaping the future of tourism. The report concludes with recommendations for the Australian government and private sector to support and advance the tourism industry, including promoting private sector-led initiatives, expanding visa waiver programs, and improving visa services. The analysis is based on a variety of sources, providing a comprehensive understanding of the challenges and opportunities within Sydney's dynamic tourism landscape.

Running head: REPORT 0
EMERGING TRENDS IN HOSPITALITY
AUGUST 27, 2019
STUDENT DETAILS:

REPORT 1
Contents
Introduction......................................................................................................................................2
Travel and tourism in Sydney..........................................................................................................2
Need of travel and tourism business for recognising trends............................................................3
Emerging trends and impacts of trends and issues on travel and tourism industry.........................3
Emerging trends in tourism industry-..........................................................................................3
Impacts of emerging trends-........................................................................................................5
Conclusion.......................................................................................................................................6
Recommendation.............................................................................................................................6
References........................................................................................................................................8

REPORT 2
Introduction
All the industries have innovations as well as trends. The travel and tourism industry is no
exemption. In the speedily evolving landscape, the new trends are seeming as well as taking hold
all time. Altering demographics, advancements in techniques, fluctuating social mores; these
effects along with others all help give increase to the significant new trends in tourism. The
advance technology, new destinations, as well as new sources of transport have caused main shift
in travel and tourism industry. Initial implementations of the new trends are dynamic. In the
following parts, travel and tourism business in Sydney is discussed and critically examined. This
report also states the need of travel and tourism business to recognise trends, and influences of
emerging trends as well as issues on travel and tourism industry in Sydney.
Travel and tourism in Sydney
Tourism in Sydney is the significant component of the economy of Australia. The huge majority
of travellers to NSW are travelling to Sydney. Approximately ten million local visitors as well as
around four million international tourists came to Sydney in 2018 (NSW Government, 2018).
The most popular attraction of this city include the Opera House, as well as Harbour Bridge. The
Opera House is identical to the Sydney as city. The individuality of a designing of Opera House
has considered the building stated as the UNESCO World Heritage Site. About eight million
persons come on this site each year. The structure is home to the studio, theatre, conference halls,
exhibition room, as well as the cinema; however, most travellers are only interested in outer
designing of house (The Telegraph, 2019).

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Need of travel and tourism business for recognising trends
The key objective for visiting to Sydney was for holidays. Most of the visitors came
to Sydney for the purpose of holidays. It is important to collect the significant data from the
customer. In relation to tourism, the tourist is the customer. As same as other business, the travel
and tourism industry requires strengthening the relation with the customers by enhancing the
service quality to the tourists (Guttentag, 2015). In Sydney, various tourists come to see beauty
of city. The travel and tourism business is important and necessary to recognise the emerging
trends. It is necessary to develop the travel and tourism business because the tourism has become
the significant sector in Sydney that has the great influence on the development of economy of
Australia. The tourism businesses as well as corporations are required to collect as well as
combine the data stating the satisfaction of customers, desires, as well as requirements.
Additionally, this may also render statistics on the number of visitors, features as well as the
profiles.
Emerging trends and impacts of trends and issues on travel and tourism industry
Emerging trends in tourism industry-
For tour and activity operators, it can be challenging to find current travel trends. Following are
the current and future trends-
1. Last moment booking is enhancing- according to the tourism survey, it is stated that
most of the visitors chosen the last moment booking. It is common trend for the business.
the reservation for travelling as well as activities that last one to three hours incline to be
booked in-destination or just prior to coming. This trend would create this problematic
for travel and activities operators for planning the resources as well as recruitment in

REPORT 4
advance, as well as for most success would be based upon weather. Stronger marketing,
domestic partnership, as well as live obtainability would be main devices for offsetting
this (The Sydney Morning Herald, 2017).
2. Advance booking is just preferred for multi-days travelling- the travellers prefer the
multi-days tours. In this relation, the expediency is the main selling point, as travellers no
longer require for spending time in planning of the numerous activities.
3. Tourists are requiring unique experience- in the present world; the tour operators are
getting request for the outstanding experience from the travellers who desire for doing
something that is unique in life period. It is becoming more general among the Millennial
who require discovering the world as well as sharing the stories with other people.
4. Tourists are demanding new destinations- it is emerging trend in the travel and tourism
sector. The visitors, who come to Sydney, want to visit new places to spend more time
(Duncan and Christensen, 2018).
5. Demand of educational and ecological tour is increasing- Ecological tour is the most
famous tour provided by various tour and activity operators. This is rare experience to
educate as well as share the inner data on the field. It is also essential to know that how to
secure this for the upcoming period. The tour that uses proceed for funding ecological
project like the forest or animals environment refurbishment are selected above
alternatives without the causes.
6. Tourists want more adventures- the tourists want to book the adventure destination for
better experience.
7. Local experience is also in demand- The tourists are selecting to become more
immersed in domestic culture at the time of visiting the place. The tourists are required to

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do what local people do in Sydney as well as eat where local people eat. Airbnb
Experiences are providing the resolution wherever the travellers may book the local
experiences with the destination instinctive (ETB Travel News, 2017).
Impacts of emerging trends-
The tourists contribute to profit, sale, employment, tax revenue, as well as earning. By the
secondary effects, the tourism influences the most industries of economy. The financial
impact evaluation of tourism activity generally puts focus on the changes in sales, earning, as
well as employment in the region resulting from tourism activities. The future of tourism would
be influenced by the large scale financial, social, ecological, political, as well as the technical
changes (The Conversation, 2017). It brings more and often unobserved issues, fears as well as
the opportunities. The megatrends are deliberate to create, however once they have reserved root,
exercise the philosophical as well as long lasting impact on the activities of human beings,
procedures as well as the insights, involving for tourism. The 4 megatrends are likely to have
important influences and importance for the tourism. These megatrends include evolving the
visitor demands, supportable tourism development, enabling the techniques as well as the travel
flexibility. The future prospect of sector happens to be positive as current trends, which are
formed the quantitatively points for stronger surviving industrial travel and tourism industry in
Australia. In this way, it is main contributor to Australian economy (Kutschera, 2018).
Conclusion
As per the above analysis, it can be concluded that whatever aspects of the tourism industry the
business is included in, it is required to keep the finger on pulse. It is required to consider the

REPORT 6
value of tourism to economy (in direct as well as indirect), performance of sector, present
marketplace dynamics, as well as emerging trends. It is required by the government to take
necessary step to enhance and advance the travel and tourism sector in Sydney.
Recommendation
The government of Australia require working conscientiously for supporting the main sectors of
economy like the tourism industry (GradAustralia, 2019). Firstly, the Australian government is
required do the following:
1. Leave tourism advancement towards private segment- The tourism promotion and
advertising are the functions of the private segment. With decade of experience in a
business, the private corporations have the best knowledge in relation to the best
approaches for making promotion of the tourism (Ateljevic and Page, 2017).
2. Expanding Visa Waiver Program- this is the unique manner for sustaining the tourism
sector, create people harmless, as well as improve an image of Australia at the
international level. It is recommended that relevant authorities must work jointly to
ensuring that the membership procedure continues.
3. Advance the visa service- the government is required to move forward on visa reforms
so that employers may legally attain the employees they require to develop the economy.
The similar workers are likely to be tourists when in Australia, utilising the time abroad
to see Australia and taking the positive image back to their nations (Australian
government productivity commission, 2015).

REPORT 7
References
Ateljevic, J., and Page, S.J. (2017) Tourism and entrepreneurship. New York: Routledge.
Australian government productivity commission (2015) Australia's international tourism
industry - what role should government play? Available at: https://www.pc.gov.au/news-
media/pc-news/previous-editions/pc-news-may-2015/australia-international-tourism-industry.
Access on [27/08/2019]
Duncan, W.D. and Christensen, S.A. (2018) A Tale of two cities: Attempts to regulate Airbnb
occupants in strata schemes in Sydney and Melbourne. Australian Property Law Bulletin, 33(5),
pp.73-76
ETB Travel (2017) Tourism Trends to watch in 2017. Available at:
http://australia.etbtravelnews.global/311739/tourism-trends-watch-2017/. Access on
[26/08/2019]

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GradAustralia (2019) The travel industry in Australia: an overview. Available at:
https://gradaustralia.com.au/advice/the-travel-industry-in-australia-an-overview. Access on
[27/08/2019]
Guttentag, D. (2015) Airbnb: disruptive innovation and the rise of an informal tourism
accommodation sector. Current issues in Tourism, 18(12), pp.1192-1217
Kutschera, S. (2018) Travel trends that will drive the tourism industry in 2019. Available at:
https://www.trekksoft.com/en/blog/9-travel-trends-that-will-drive-the-tourism-industry-in-2019.
Access on [27/08/2019]
NSW Government (2018) Sydney Tourism Statistics. Available at:
https://www.destinationnsw.com.au/tourism/facts-and-figures/sydney-tourism-statistics. Access
on [27/08/2019]
The Conversation (2017) Australia needs to invest if it wants the tourism boom to continue.
Available at: http://theconversation.com/australia-needs-to-invest-if-it-wants-the-tourism-boom-
to-continue-71407. Access on [26/08/2019]
The Sydney Morning Herald (2017) Tourism sector is Australia's new economic driver.
Available at: https://www.smh.com.au/business/companies/tourism-sector-is-australias-new-
economic-driver-20170920-gyl8v4.html. Access on [27/08/2019]
The Telegraph (2019) Why the world loves Australia: what's behind the 50% jump in visitor
numbers? Available at: https://www.telegraph.co.uk/travel/news/australia-tourism-boom/.
Access on [27/08/2019]