Global Marketing Project: Strategies for Syft's Global Expansion

This presentation analyzes the global marketing strategies for Syft, a UK-based company providing workforce solutions. The project begins with an introduction to marketing and an overview of Syft's business model. It then explores the barriers and drivers of globalization, including market expansion and competitive challenges. A PEST analysis examines the political and economic environments, followed by an investigation of various market entry strategies such as export. The marketing mix, including product and pricing strategies, is discussed. The project assesses potential risks, such as competition and political factors, and offers recommendations to mitigate these risks. The presentation concludes by summarizing key findings and referencing relevant marketing literature.

Marketing Project

Table of Content
 Introduction
 Product and Organisation
 Barriers and drivers for globalisation
 Macro environment
 Strategies for entry
 Marketing Mix
 Assessment of risk along with the recommendations
 Conclusion
 References

Introduction
 Marketing is an activity in which the products or the services offered by an
organisation get communicate to the targeted marketing. There are various methods or tools like
advertisements, social media marketing, digital marketing, promotional events, public relation,
direct sales and etc. All these methods are used to aware the targeted customers about the
products which the company has to offer (Kotabe and Helsen, 2020)

Product and Organisation
 The organisation which has been chosen in this report is Syft. Syft is a British company which
engages in business of providing the human workforce to the organisation related with hospitality,
industries facilities, health care services, and management personnel’s and etc. The company
promises to provide the workforce on demand to their clients or organisation.

Barriers and drivers for globalisation
There are various advantages which the company can attain when they globalise their business; some of
them are as follows:
 Expansion of market: By globalisation the business an organisation can increase their target market
which will result in more percentage or base for customers. The more customers will yield more profits
to the organisation. The expansion of market will also increase the operational activities or offices as
the company also has to set up their office in international market for operating in an easier manner.

Cont...
 Barriers to globalisation
 Level of competition: when a business goes international, the level of competition it faces also
gets increase. There are various companies which would be running from so long in that industry
internationally. All these industry on the other hand hold a strong position in the market place
which is very hard to break. The Syft company has to work very hard by coming up with different
and innovation products so that they can survive in the tough competition (Chou and et al., 2020).

Macro environment
 The pest analysis
 Political: As the Syft Company operates in UK where the government and its policies are stable;
it becomes easier for the company to operate in an easier manner as they do not have to change
their operational activities according to the frequent changing laws. The UK government gives
some relaxations and rebate to start ups so that they do not become sick and grows further.
 Economical: As the UK economic state is very good with the employability rate of 75%, the
organisations can handle the cost or price offered by Syft. The disposable income of the people
there is also high which means the people can purchase the product of higher price also.

Strategies for Entry
 There are various strategies for making entry in a market, some of them are as:
 Export: The Company can export their products to other market or region through
various mediums or modes. These modes can be online transfer of information or
service, transporting the product by appropriate means of transport. Here, the company
makes some agents in another region who work as a coordinator to sell the products
offered by the company (Groening, Sarkis and Zhu, 2018).

Marketing Mix
 The marketing Mix for Syft Company is as follows:
 Product: The Product which Syft has to offer includes providing the workforce to
organisation engaged in the business of hospitality, management work, healthcare,
industry facility and etc.
 Price: The price at which the company provides their services and products to other
organisation is decided upon the competitive prices bases. In that Syft first analyse the
prices which other companies has set for their products. Syft then set their prices which
are less from its competitors to attract more clients (Kerrigan, 2017).

Assessment of risk along with the
recommendations
 The risks which company might be able to face may include:
 Competition: The dynamic environment in which other strong competitors company operates
can cause the heavy risk to the organisation as it is very hard for the company to operate in the
heavy talent market.
 Political factor: Changes in the policy of any region which is not in favour of Syft can cause
problem for the company’s operations. The changes can be in terms of policies for taxation,
trade and exports related topic and so on.

Cont..
 Recommendations:
 The company can cope up with these risks through regular monitoring of market
and environment. This will help the company to get up to date with the changes
that are taking place in market so that they can take the corrective measurements
at time. Apart from this the company can survive through the competition by
offering new and innovative products to the clients and also by providing the
resource according to the right criteria to their clients.

Conclusion
 From the PPT represented above, the products and information about the company has been
presented. There are various strategies for entry into international market for example, exports,
joint ventures, licensing and etc. The barriers for international business may include level of
competition, political factor and etc. The advantages for globalising the company include
technological exchange, increase in customers and etc.

References
 Kotabe, M.M. and Helsen, K., 2020. Global marketing management. John Wiley & Sons.
 Chou, S.F., and et al., 2020. Identifying the critical factors of customer behavior: An
integration perspective of marketing strategy and components of attitudes. Journal of
Retailing and Consumer Services, 55, p.102113.
 Groening, C., Sarkis, J. and Zhu, Q., 2018. Green marketing consumer-level theory review: A
compendium of applied theories and further research directions. Journal of Cleaner
Production, 172, pp.1848-1866.
 Kerrigan, F., 2017. Film marketing. Routledge.

Thank You