Syient London Limited: Strategies for Business Development and Growth

This report provides a comprehensive analysis of Syient London Limited, a management consultant in Hounslow, England, focusing on small business considerations and strategies. It examines the importance of customer relationship management, employee relations, and business planning for small enterprises. The report explores various aspects, including employee legislation, transnational sales, and the development of a business plan. It further delves into customer relationship management processes, organizational culture, and strategies for acquiring and retaining customers. The report also highlights the significance of effective communication channels and discusses the role of human resource management in achieving business objectives. The conclusion emphasizes the importance of fully utilizing scarce resources to sustain growth in the global market. The report aims to provide insights into how small businesses can achieve their goals through strategic planning, customer focus, and effective management practices. The document is a past paper and solved assignment, available on Desklib, for students to enhance their understanding of business development and management.

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Managing and Running Small Business

Customer care programmes:- This is very essential for managers of Syient
London Limited as to focus on Consumer Protection Act, 2019 by supplying goods
in accordance with the prescriptions mentioned on its labelling. It further focuses
on providing good quality products as to fulfil the desire of their buyers in order to
meet satisfaction level.
P3. Examine how small business can develop transnationally
Transnational Sales:- This seeks motivated and career-minded Inside
Sales Representatives which offers uncapped earning with first year average
ranking from $50K - $100K and free benefits from Blue Cross and Blue Shield. It
is essential for organisation make money by building and managing a pipeline for
every client in order to generate 100% free benefits option. Managers of Syient
London Limited are beneficial as they achieve high profitability ratios in order to
increase their growth and stability.
Internationalism:- It is a political principle which exceed nationalism and
promote in greater political or economical co-operation among various nations and
people. There are three types of internationalism which are hegemonic,
revolutionary and liberal. Managers of Syient London Limited implement this for
developing unity among their working class people and across all national
boundaries for reducing conflicts.
Stage model of internationalism:-
 Domestic-market establishment:- The managers of Syient London
Limited estimate as the product must be first introduced or established in
domestic country as to analyse the good indication of performance.
 Export research and planning:- Managers of Syient London Limited
focus on analysing the export research of product in order to examine the
cost of exporting and further plans suitable method to export their finished
goods at least-cost.
 Initial export sales:- The managers of Syient London Limited analyse the
developing markets in various phases that enables exporter to monitor
progress and make necessary changes for their accomplishment of success
in global market.

Expansion of international sales:- Managers of Syient London Limited plans
to expand their business over various countries through entering with change in
potential local partners. It further increases strength and position in the market
by creating opportunity for its victory in perfect competition market to compete
with rivalries.
 Investment abroad:- The managers of Syient London Limited focus on
targeting market to serve as a stepping stone for adjacent markets and
become a focal point for longer trade strategy.
Conclusion:- From the above discussion it have been concluded that the
main purpose of small business is to achieve business goals and objectives by
fully utilising scarce resource to sustain in global market. This project
demonstrates the main considerations of small enterprise which needs to address
in planning while allocating resources to achieve business objectives through
planning resources, organisation culture, HRM, employee relation and business
plan. It further explains different procedure of customer relationship
management for business by face-to-face, broadcast media, electronic and
written method.
Organisational Culture:- It is a system of shared assumptions, values and
beliefs, which governs people to behave systematically in organisation. Managers
of Syient London Limited strongly influence their workers to dress accordingly,
act and perform their jobs to achieve goals and objectives.
 Clan:- Managers of Syient London Limited focus on building employee
relations on the basis of family-like structure by doing things together.
 Adhocracy:- The managers of Syient London Limited aims in dynamic
and entrepreneurial culture which focus on risk-taking, innovative ideas
and doing things before or first.
 Market:- Managers of Syient London Limited focus on developing their
competitive strategies through increasing internal strength to control
weakness and external opportunities for overcoming threats.
 Hierarchy:- The managers of Syient London Limited performs their
actions with structured and controlled manner by focusing on achieving
efficiency, stability and doing thing right.
Human Resource Management:- This is described as strategic approach to
achieve the effective result by accomplishing its specific target through building
employee relations. Managers of Syient London Limited implement this to
analyse and examine the work performed by their workers within particular
duration that leads to achieve success efficiently.
 Recruitment and retention:- It is the process through which managers of
Syient London Limited hire more candidate in order to fill the vacancy in
business. This is essential for an organisation to create job opportunities
for workers as it improve efficiency through division of work. It further
focuses on retention by continuously performing their actions till it is
necessary and controls it when the goal is achieved.
 Performance management:- This is a procedure of ensuring set of
activities and outputs in order to meet the requirements of their potential
customers by supplying them qualitative finished goods and services.
Managers of Syient London Limited focus on the activities of their
workers in order to reduce errors through implementing the innovative
idea to control risk.
ACTIVITY 1
Introduction:- Small business refers as privately owned enterprise with its
two or entrepreneurs such as sole proprietorships, partnerships, etc., that have
fewer employees. The organisation selected is Syient London Limited as being the
business management consultant in Hounslow, England. This project demonstrates
the main considerations of small enterprise which needs to address in planning
while allocating resources to achieve business objectives. It further explains
different procedure of customer relationship management for business.
TASK 1
P1. Demonstrate the main considerations of small enterprise which needs to
address in planning while allocating resources to achieve business objectives
Small Business:- It is an organisation as being not governed by the rules
and regulations of government. It is the privately owned business which aims to
run an enterprise with the motive to ascertain high revenue and profits by meeting
the requirements of their customers. Managers of Syient London Limited is an
Information Technology Consulting Provider by developing its specialised team in
Business development strategies, innovative marketing, etc.
Planning Resources:- This is defined as the systematic and logical
estimation for future factors that affects planning of business. There are various
types of planning premises which are internal, external, controllable, semi-
controllable and non-controllable. Managers of Syient London Limited focus on
their planning premises as they have to forecast their goals and objectives which
are to be accomplished in future with their effective use of scarce resources.
 Premises and equipments:- The managers of Syient London Limited focus
on their premises such as location, design, constructed, adapted and
maintained to suit the operational for being carried out. It mainly aims to
fully utilise its scarce resources effectively that create opportunity for
growth and stability of business to sustain in perfect competition market.
 People and skills:- The Syient London Limited mainly focus on the skills
of their workers by providing them training and development programmes
through which they enhance their capabilities. It is essential for organisation
to reduce errors of people by taking corrective measures to sustain in global
market.
 Team building:- This is the objective of managers to direct and guide their
leaders and workers to perform their task by forming an effective team with
the ability to achieve their target efficiently. Managers of Syient London
Limited aims to develop engagement and involvement among one another
by building employee relations.
Employee Legislations:- This is defined as the rules and regulations imposed by
government on an organisation for employee welfare by providing them equality
and diversity in performing their activities. Managers of Syient London Limited
mainly follow the legislations of political leaders which are as follows:-
 Equality and diversity
 Health and Safety
Business Plan:- It is defined as a written document of an entrepreneur
which described the nature of business, sales and marketing strategy, vision,
mission and objective. Managers of Syient London Limited implement this as to
analyse their strategies in future period which are to be accomplished with their
present actions.
Features Explanation
Vision The vision of Syient London Limited is to offer a diverse
range of management services and Information Technology
that provides right solutions for business.
Mission The mission of Syient London Limited delivers cutting-edge
IT Solutions across multiple sectors by acknowledging others
for effective use of technology that improves productivity
and efficiency.
Objectives The main purpose for managers of Syient London Limited is
to support growth with practical Information Technology
Solutions.
TASK 2
P2. Explain different process of customer relationship management for small
or social enterprise
Customer Relationship:- This refers as an approach of managing
company’s interaction with current and potential customers related with their
product quality and quantity. Managers of Syient London Limited focus to analyse
 Customer value:- Managers of Syient London Limited focus on the
customers value by analysing the level of satisfaction achieved by their
target market in order to increase its sales and profits.
 Acquiring:- The process of acquiring customers mainly depends upon
content marketing, highly targeted advertising, signifying approved
brand with tag mark, etc. Managers of Syient London Limited focus
attempts promotional and position activities to their end-users by
encouraging them to purchase the products.
 Retaining customers:- It is the ability of an organisation or product to
retain customers for continuous purchase of their products over some
specific period. Managers of Syient London Limited are beneficial as it
increase sale, profits and market share of company to sustain in global
market.
Effective channel for customer communication:- Managers of Syient
London Limited implement this effective channel for customer communication
as to research on the demand of their potential customers. It is essential for
managers to fulfil their needs by developing new product with strategic
decision-making procedure.
 Face-to-Face (Personal) communication:- The managers of Syient
London Limited can use this as to personally communicate with target
market through surveying about their product with help of digital
platforms such as Facebook, Whatsapp, Instagram, etc.
 Broadcast media communication:- Managers of Syient London
Limited are capable to share their views and information with their
potential customers through online chats and forums for real time
responses and solutions.
 Electronic communication channel:- The managers of Syient London
Limited focus on dealing with queries of their buyer by researching on it
and provide solutions to them through e-mail marketing for mobile
services.
 Written methods of communication:- Managers of Syient London
Limited are beneficial as they focus on writing the effective replies for
their customers to implement their product suitably with online
testimonials for ratings and various use of social media.