Analysis of Management and Leadership at SYKES Holiday Cottages Report

This report provides a comprehensive analysis of leadership and management practices within SYKES Holiday Cottages, a UK-based holiday cottage rental company. It begins by examining classical management theories and their application in the services industry, followed by an exploration of the roles of leaders and various leadership styles, including autocratic, persuasive, and democratic approaches. The report delves into the management and leadership styles employed by SYKES Holiday Cottages, evaluating the influence of internal and external factors using a SWOT analysis. Furthermore, it assesses the current and future hard and soft skills required for effective management and leadership within the organization, and concludes with a comparison of change management systems and leadership implementation across different service industry organizations. The report aims to provide insights into effective management strategies within the hospitality sector.

Sustainability In
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1: Analyse different classical management theories in services industry.................................1
P2: Explain the role of leader and different leadership styles in services industry.....................3
P3: Analyse the management and leadership style in the organization......................................4
TASK 2............................................................................................................................................5
P4: Evaluate the internal and external factors that have an influence on management style and
structure in the organization........................................................................................................5
TASK 3............................................................................................................................................7
P5: Analyse the current management and leadership hard and soft skills providing for the
services sector.............................................................................................................................7
P6: Explain future management and leadership skills required by the organization..................8
TASK 4............................................................................................................................................9
P7: Compare and contrast different services industry organizations change management
system and leadership implementation change...........................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Sustainability within in hospitality industry refer to the management of all the resources
in most effective way that it can help in better growth and profitability of the business.
Sustainable approach in the business increase the level of effectiveness in the business
(Agyeiwaah, 2019). In hospitality industry it is very important to manage and perform functions
in effective manner so that it can enhance the level of sustainable business. Leadership and
management plays important role in the growth and effective level of hospitality business. This
report is based on the SYKES Holiday Cottages, offer huge range of holiday cottages over
16,000 arccos the UK. Each cottage has personally inspected by the Sykes property expert and
price fairly and affordable. This report include information about different classical management
theories, role of the leader and different leadership styles, also management and leadership style
in the organization. Further, it includes information about internal and external factors that have
influence on management style and structure, also it includes analysis of current management
and leadership hard and soft skills in organization, also future skills and management required in
the organization. In the end comparison between different services businesses.
TASK 1
P1: Analyse different classical management theories in services industry.
Change management is a process that is used to describe and implement adequate changes
that is processed with support of both internal and external processing. Sustainable hospitality
management is attained with development of adequate skills and knowledge which is also being
incorporated with ethics, profit, people, equity, planet and adequate concentration about to make
positive change in hospitality service providers. There are various management theories that can
helps in the better management of the organization and increase the level of effectiveness in the
business. Below are various management styles are explained in the context of SYKES Holiday
Cottages.
Classical management theory:
This management theory based on the belief that employees in the organization only have
physical and economical needs (Alarcón, and Cole, 2019). It does not include social needs and
job satisfaction. This theory explain the idea of ideal workplace that helps employees and staff
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members of the organization to increase the efficiency in productivity. Below is detail
explanation of ideal workplace in the context of services sector:
 Hierarchical structure: In classical management theory, workplace in the services
sector could be divided under three areas or layers of management. In the top all the
owners, executives and directors are included that take all the decision of the organization
in order to gain effective profitability. In the middle managers are the organization takes
all the responsibility of management of subordinates work and set the goals and
objectives for them. In the lowest chain of all the supervisors is include who manages all
day to day activities, address employees problems and provide effective solution of those
problems. For example SYKES Holiday Cottages follow this structure in their
organization for the effective outcome and sustainable growth in the services industry.
 Specialization: In this classical management theory explain the line view of workplace
where all the large task are broken into the smaller groups, that helps employees to
perform those tasks. In this workers understand about their roles and responsibility into
an specific area. This helps employees of the organization to increase the level of
productivity and efficiency, also eliminate the need for employees to multi task.
 Incentives: The theory explain that employees in the organization is motivated by the
financial rewards. It also says that employee work harder to become more productive in
order to achieve rewards. Employer who use this tool to motivate their employee may
gain effective productivity in the organization.
In the context of services industry, this management theory can help the businesses
within services industry to gain effective productivity and increase the level of profitability. Use
of this management style can help employee to achieve given task and perform those task in
most effective manner.
Behavioural management theory:
This theory is focused on the behaviour of the employees and motivation, it concern with
how to manage the level of productivity by understanding the motivation level of workers(Asadi,
and et.al, 2020). Behavioural management theory includes expectations, interest and needs and
group dynamics. It sometimes focus on the human relational movements due to its focus on the
human dimension of work. In the context of hospitality industry behavioural management theory
can help the businesses to understand about the motivation level of the employees and how their
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behaviour influence from the various activities in the organization. SYKES Holiday Cottages,
can use this theory to effectively manage the employee work and productivity in the organization
by analysing the behaviour and motivation factor in their life.
P2: Explain the role of leader and different leadership styles in services industry.
In every organization leaders play an important role in the management of all the
department of the business(Bica, Julião, and Gaspar, 2020). They perform all their roles and
responsibility in most effective manner that helps businesses to gain effective level of
productivity and growth in the services. In services industry it is essentials for the leaders of the
hospitality business to handle all the task in effective manner so that it can help them in better
growth and profitability. Below are various role that leader play in the organization is explained
in the context of services industry.
Coach team members: An effective team leader in the organization play an important
role of being coach for their subordinates. Leaders coach their team members for achievement of
goals and development of necessary skills that can help in the achievement of those objective
and goals that organization set. Leaders ensure that all the employee in the organization perform
their jobs in most effective manner that can help them in effective growth and achievement of
goals and objectives. In services industry leaders of the organization play the role of effective
coach and influence employees of the organization for the better growth.
Develop the strength of team and improve weakness: Leader plays an important role
in the development strength of their team members by identification their various strength and
weaknesses. It helps them to understand which employee of the company has perfection in
specific task so that leaders can delegate those task to the specific team members(Cerchione, and
Bansal, 2020). Leaders also evaluate the performance of the employees so that they can know
about the weak points. Leaders provide effective guidance to the employee so than they can
overcome from the weakness and provide organization effective productivity. In the context of
services industry leaders in the businesses help their subordinates to gain effective performance
and increase the level of efficiency in the production.
Identification of team goals and team process: It is one of the main role that leaders
play in an organization. Leaders ensure that they provide the common objective and goal to the
employees of the organization in order to achieve effective growth in the industry. In services
industry leaders of the hospitality businesses provide clear understanding of what they are
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expected to complete in order to achieve organizational goals and objectives. Setting clear goals
and evaluating the process of the employees they also allow employee to work collaboratively.
Leaders of SYKES Holiday Cottages also ensure that they perform all task in most effective
manner and provide the insight about the common goals and objective to the employee in order
to gain effective productivity by them.
Thus, leaders are the important part in the services industry, they ensure the sustainable
growth of the hospitality businesses by performing various roles and responsibility in the
organizations.
P3: Analyse the management and leadership style in the organization.
There are various management and leadership style that helps organization to gain
sustainable perform in the industry(Direction, 2020). Below are various management and
leadership style explained in the context of SYKES Holiday Cottages.
Management styles:
Management style is the particular way that manager use to accomplish these objectives
and goals. Management styles helps managers to take appropriate decision that can help in future
growth and profitability of the business.
Autocratic management style: In this manager follow top to bottom approach, with one
way communication from bosses to employees(Njoroge, and et.al 2020). This is most controlling
and different management style, where management making all the decision making and holding
all of the power. Performance of the employee analyse clearly in order to know about the
expected area of performance. In this employee does of encourage to ask questions, share their
thoughts or submit idea on improving processes. In the context of SYKES Holiday Cottages,
management of the hotel does not follow this style in their organization in order to improve the
morals of employees and increase the level of effectiveness in the business. Autocratic
management style is not suitable for the organization because it can demotivate the employees
and affect their productivity.
Persuasive management style: In this management style manager of the company use
their skills to convince the employees that the various decision that managers take that
implement for the benefits of the team within an organization(Floričić, 2020). They just don't
order the employee to perform task rather than they help them to increase the level of
effectiveness in the productivity and performance. Managers explain all the decisions they take
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in the company to increase the growth and productivity. In the context of SYKES Holiday
Cottages, managers of organization use this style of management in order to build trust of the
employee for the organization. Employee of the company accept all the decision made by the
management.
Leadership style:
Democratic Leadership: In this leaders take decision based on inputs of each employee
in the organization. Democratic leadership style is one of the most effective style because it
allow lower level employee t0o take authority they need to use in the future for the growth and
profitability of the organization (Franco, and et.al 2020). It also explain how all decision should
be made in the broad meeting of the organization. In the context of SYKES Holiday Cottages,
this leadership style can help the leaders of organization to take effective decision. It also helps
them to increase the level of employee moral within the company. Employee feel motivated in
this style of leadership.
Transnational leadership: It is one of the common leadership style used by the
managers now days, leaders use this leadership style by rewarding their employee for the
effective performance within organization. In the context of SYKES Holiday Cottages, leaders
of the organization can use this style to motivate their employee for effective productivity and
performance.
TASK 2
P4: Evaluate the internal and external factors that have an influence on management style and
structure in the organization.
In business environment of hospitality business there are various internal and external
factors that may have an impact on the business and their level of profitability(Gerdt,
Wagner,and Schewe, 2019). In order to understand influence of internal and external on the
management style of SYKES Holiday Cottages below is detail explanation of SWOT analysis.
SWOT analysis:
This is one of the most useful framework for analysing all the internal and external
factors of the business environment that may have an influence on the decision making process
of the company. In the context of SYKES Holiday Cottages, SWOT analysis of the company
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can help in understanding about the business environment and various factors of the organization
that may have an impact on the management style.
Strength: In the context of SYKES Holiday Cottages, the main strength of the
organization is they provide best services of cottages to their customers on affordable prices and
it helps to increase the loyal customer base in the organization(Goryushkina, and et. al 2019).
Also the staff members and employee of SYKES are having all the required skills and
capabilities that helps in the better productivity and growth of the company. Also with the best
cottage services hotel also provide effective room services that provide its guest luxury comfort
and high level of satisfaction level.
Weakness: In the context of SYKES Holiday Cottages, there is huge impact of COVID
on the business of organization. Because people in prefer stay home rather than going out side
for the holiday. It affect the profitability of the businesses and decrease the level of customer
base. Also people prefer restaurants and luxury hotels for the vacation rather than going for the
cottages.
Opportunity: There are various opportunity for the business of SYKES Holiday
Cottages in the hospitality industry(Mzembe, and et.al 2020). Company can open their own
restaurant services in order to attract more customers and increase the level of customer base in
the market. Also hotel can start business in other counties in order to gain more profits and
growth.
Threat: In hospitality industry there are huge number of competitors that can affect the
business of SYKES Holiday Cottages. Also various competitors can attract more customers due
to variety of services available hotels.
Thus, SWOT analysis of SYKES Holiday Cottages helps to know about the various internal
and external factors that can influence the management style of managers in the hotel. Also it
helps to know about the strength and weakness of the organization so that it weaknesses can be
improved in order gain sustainability in the business.
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TASK 3
P5: Analyse the current management and leadership hard and soft skills providing for the
services sector.
Hard and soft skills of managers and leaders helps the business of hospitality to gain
effective growth and high level of efficiency in the business(He, Morrison, and Zhang, 2019).
This skills can help in the management of all the functions in most appropriate manner. Hard and
soft skills of managers and leaders can improvise employee performance at the workplace and
provide them insight about the goals and objectives of the company. Below are various soft and
hard skills of management and leadership explained in the context of SYKES Holiday Cottages.
Soft skills of Management:
Communication: This soft skill is an essential part of management in hospitality sector.
Communication skills can help the manager to influence the team members in order to achieve
the various goals and objectivities set by the organization. Communication skills could also help
the managers to influence the guests of the organization in order to make them permanent
customers of hotel. In the context of SYKES Holiday Cottages, communication skills of
managers can help in the influencing customers and employees.
Team work: This soft skills help the manager of hospitality businesses to effectively
done the task within the organization because of effective team work skills. This skill of the
manager can also help in the effective completion of the task with the employee. In the context
of SYKES Holiday Cottages, managers of the hotel has this skill that helped them to manage all
the work with other team members.
Hard skills of management:
Competency in all areas of hotel management: It is most important hard skills that
manager in hospitality sector must know about(Higgins-Desbiolles, Moskwa, and Wijesinghe,
2019). Competency in all areas of the hotel requires right qualification to have insight about the
services sector and its appropriate functioning in order to provide excellence performance in the
organization. In the context of SYKES Holiday Cottages, managers of hotel has all knowledge
about the areas of management that helps the organization in effective working and growth.
Food and beverage management:It is one of the most important department of the
services industry that helps in better growth and effective customer satisfaction. Managers in the
services industry must know about the various functions of food and beverage management.
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Proper understanding of this department is important in order to provide quality food to the
customers.
Soft skills of leader:
Delegation: It is one of the most important skill that leaders of hospitality business
should know about. Delegation of the work between the team members is important part of
services sector. Right work should be given to the right person is the responsibility of effective
leader in the business.
Problem solving: This soft skill of leaders helps the employee in the hospitality sector in
order to solve their problems and issues by providing them effective solution of those problems.
In the context of SYKES, leaders of the organization effectively done their job by providing
appropriate job to the staff members.
Hard skills of leadership:
leaders of hospitality businesses should have basic knowledge about the technical,
finance and business skills in order to provide effective outcomes to the organization. This skills
can help them to perform their jobs in effective manner.
P6: Explain future management and leadership skills required by the organization.
In the changing business environment of services sector there are various skills that needs
to be learned by the managers and leaders of the business in order to gain effective out
comes(Kim, Barber, and Kim, 2019). Below are the various skills explained that requires for
the future growth in the context of SYKES Holiday.
Management skills: For the future growth and profitability in the competitive
environment managers of SYKES Holiday, needs to be aware about the technology management
in the hotel in order to gain efficiency in the future. They can enhance their soft skills so that it
can help them to perform in most effective manner in the organization. Managers of SYKES
Holiday should leader about emotional intelligence in order to know about their own strength
and weaknesses.
Leadership skills: Leaders of SYKES Holiday, should learn about the technological
advancement for the future growth and success of the business. It helps to enhance the level of
effectiveness in the business and growth in order to gain profitability. They can enhance their
soft skills such as communication, team work planning with the use of technology use, and
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problems solving skills it could help the leaders of the SYKES to increase effectiveness in the
employee productivity.
TASK 4
P7: Compare and contrast different services industry organizations change management system
and leadership implementation change.
Change management system is processed as by overseeing suitable process that is
dependent over completion of certain task. It also configured as by acknowledging and
understanding need of marketplace as with this sustained level of involvement is developed as
per necessity of potential customers. In addition, leadership implementation change is related to
manage and control long term ability in successful manner. It is also being associated with
sustained communication and collaboration with possibility to advance working capability is
increases in productive manner. Different organisations in services industry has their different
change management system and leadership implementation. Below is comparison between
SYKES Holiday and Dorset Coastal Cottages is explained. Dorset Coastal Cottages, organisation
provide collection of 200 coastal self catering holiday cottages perfectly traditional villages
within 10 miles of Jurassic Coast.
Comparison between SYKES Holiday and Dorset Coastal Cottages:
Basis SYKES Holiday Dorset Coastal Cottages
Change
management
system
In order to introduce new services in
the organisation managers to the
SYKES holiday make effective
strategies that helps them to
understand about how the change in
the business can affect (Linneberg,
Madsen, and Nielsen, 2019)its
functioning. Managers ensures that
there are various functions of the
business work in effective manner so
that new services can be effectively
work in the business.
In Dorset Coastal Cottages, is
expanding its business in the new
market where they does not work.
Managers of organisation effectively
research about the market and
segment in the market. It helps
business to make and effective
growth in the business and gain
customer base in the market.
Manager motivate their employee to
work on the various task that can help
in the better promotion of the
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business in new market.
Leadership
implementation
Leader of the company helps in order
to make their employee motivate to
effective gain knowledge about the
new services that organisation is
introducing in the services sector.
Leaders manage the situation in the
organisation in most effective manner
that it helps in increasing the level of
effective business in the services
sector. They make effective planning
for the development of new services
and how they attract the customers in
the business.
In order to expand the business in the
new market leaders of the
organisation plays role in the growth
and effective strategies for the
market. Use of effective leadership
style can help the business to manage
workforce and external
market(Martínez, Herrero, and
Gómez‐López, 2019). Also leaders
ensure that they provide appropriate
knowledge and understanding about
the new market so that they can
effectively perform their task in the
business.
Thus from the above information it can be understand that both the organisation follow different
management and leadership in their organisation in order to promote business in the market.
Effectiveness in the leadership and management style helps their businesses to become more
sustainable in the market. Also it increase the profitability in the services sector.
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