Syngenta Amistar Project: Business Decision Making and Market Analysis

This presentation provides a detailed analysis of Syngenta's Amistar project within the Japanese market, focusing on sales, profit, and overall business decision-making. Utilizing graphical representations such as column and bar charts, the presentation visualizes sales and profit figures from 2005 to 2014, aiding line managers in understanding performance and making informed decisions. The trend line analysis indicates fluctuating sales and profits, yet shows an overall growing trend. Recommendations include promotional campaigns to enhance customer awareness and potentially expand the project into the Indian market. The presentation concludes with references supporting the analysis of subjective and objective knowledge in decision-making.

BUSINESS DECISION MAKING
TASK 3

Q.3 Preparing the presentation by using software

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 Graphical presentation clearly states sales and profit
figures of Amistar project of Syngenta in relation to the
Japanese market. Both column and bar chart represents the
figure from 2005 to 2014.
 It provides assistance to the line manager of firm in making
analysis of their sales and net profitability aspect. Usually,
visual presentation develops clear understanding in the
mind of manager about their performance and aid in the
decision making aspect of the firm.

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 This trend line clearly reflects that sales and profit of Amistar
project Syngenta is continuously fluctuating in the Japanese
market.
 Nevertheless, at the end of the year, sales and gross margin of
the firm increases. Therefore, trend line of the firm shows
growing trend for the future market.
 Trend line depicts that sales and gross profit of the firm will rise in
the near future. In order to overcome the fluctuations that took
place in revenue and net profit. Syngenta requires to undertake
promotional campaign that will help them in developing
awareness among the customers of Fungicides.
 According to the trend of gross sales and income, company will
also attain success in the Indian market by introducing the
Amistar project.

REFERENCES
Raju, P.S., Lonial, S.C. and Mangold, W.G., 2015. Subjective, Objective,
and Experience-Based Knowledge: A Comparison in the Decision-
Making Context. In Proceedings of the 1993 Academy of Marketing
Science (AMS) Annual Conference. Springer International Publishing.
Rodrigues, T.P. And et.al., 2016. Quality index method (QIM) and
quantitative descriptive analysis (QDA) of Nile tilapia (Oreochromis
niloticus) quality indices. African Journal of Agricultural Research.
11(3). pp.209-216.
Tamir, M. and et.al., 2015. An expectancy-value model of emotion
regulation: Implications for motivation, emotional experience, and
decision making. Emotion. 15(1). pp.90.

Thank You