Syngenta's Business Decision Making Project: Sales and Profit

This project analyzes Syngenta's business decision-making process, focusing on the launch of its products in the Japanese market. The analysis utilizes graphical representations and trend lines to evaluate sales, cost, and profit figures from 2005 to 2014. The project highlights the fluctuating sales and profit margins, emphasizing the importance of promotional campaigns to increase customer awareness and drive sales. The use of trend lines helps project future growth and identify areas for improvement. The project concludes that graphical presentations and trend lines are valuable tools for business decision-making, aiding in the assessment of market trends and the formulation of effective strategies to achieve desired business objectives. The project provides insights into how Syngenta can overcome challenges and achieve success in new markets.

BUSINESS DECISION MAKING

INTRODUCTION
Business decision making is a cognitive process of selecting
the best alternative out of several number of alternatives
available(Anderson and et.al., 2015). In other words, it can be
said that business decision making is the process of
maintaining the balance between all the activities that take
place within the organisation in order to achieve the desired
objectives of business. In this ppt various graph and trend line
have been prepared in order to analyses whether Syngenta will
be able to easily launch its products or not.

Development of graph by using
spread sheet
Year
Sales
(£’000)
Cost
(£'000)
Profit
(£’000)
2005 270 200 70
2006 310 220 90
2007 320 220 100
2008 400 250 150
2009 380 250 130
2010 350 240 110
2011 330 220 110
2012 330 230 100
2013 340 230 110
2014 480 240 140

1 2 3 4 5 6 7 8 9 10 11
0
500
1000
1500
2000
2500
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Year
Sales (£’000)
Cost (£'000)
Profit (£’000)

Interpretation
Both the graphs prepared indicates the sales and profit figures of
Amistar project of Syngenta in relation to the Japanese market. By
using this method lime manager will be able to examine the
amount of sales and profit that can be generated by the company
after the completion of the specific time period. In addition to this
company will also be able to calculate which action or activities
will help the company to increase its profit margin. Along with this
visual presentation enhance more clear understanding in the mind of
manager which in turn will assist him to take correct decision.
Thus, at last it can be concluded that graphical presentation will
always help the company to make a right decision.

 Stating the trend line which can be used for projecting the growth
of sales and profit
Trend line is the statistical and presentation tool that is used by the
company in order to clear understand the occurrence of sales and
profit facet that take place within and outside the organisation
(Accounting rate of return. 2016.). By using the concept of trend
line company is able to analyses the future trend and pattern of the
sales made and the profit that can be generated by the company in
future. In addition to this trend line also assist the manager to
develop various strategies and policies in order to achieve the
desired wants of the organisation.

Trend line

Interpretation
On the basis of the above trend line it can examined that sales and profit
margin of Syngenta is constantly fluctuating in the Japanese market. In
addition to this it is also seen that sales and profit margin of the company
is growing. This in turn shows the growth of the company in future.
Along with this it shows that gross profit and sales of the company will
increase in future time period.
But on the other hand fluctuation has been seen in income and net profit
of the company. Thus, in order to overcome this problem Syngenta
should take into consideration the promotional campaign methods in
order to acknowledge customer more about the new product that company
is going to launch. And at the same time launch create awareness in the
mind of customers about the benefits of the products. At last it can
concluded that by using this trend line company might be able to achieve
success in the Indian market while introducing Amistar fungicides.

References
Anderson, D. and et.al., 2015. An introduction to management science: quantitative
approaches to decision making. Cengage Learning.
Badran, H.M., Bin-Jaza, A.A. and Sharshar, T., 2016. Multivariate Statistical Analysis
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Science and Engineering. 41(1). pp.311-323.
Bai, C., Dhavale, D. and Sarkis, J., 2016. Complex investment decisions using rough set
and fuzzy c-means: An example of investment in green supply chains. European
Journal of Operational Research. 248(2). pp. 507-521.
Champathed, K. and Chansa-ngavej, C., 2015. Capital Budgeting Practice of Thai
Firms. Information Management and Business Review. 7(1). pp.59.

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