Business Plan: Syocera - Solar Screen Protector for Mobile Devices

The assignment presents a detailed business plan for "Syocera," a company focused on developing and marketing a solar screen protector for mobile devices. The plan begins with an introduction highlighting the increasing reliance on mobile technology and the need for innovative charging solutions. The business concept centers on a transparent screen guard that harnesses sunlight or artificial light to charge devices, eliminating the need for traditional power sources. The plan includes a comprehensive market research and analysis, targeting the growing smartphone user base in India and utilizing SWOT analysis to assess strengths, weaknesses, opportunities, and threats. A marketing plan outlines strategies for product development, pricing, placement, and promotion, including leveraging online platforms and traditional media. The plan further details product development aspects, such as manufacturing, photovoltaic cell integration, application design, and legal requirements, including trademark, copyright, and taxation considerations. A financial plan provides funding details, a forecasted income statement, and a conclusion that emphasizes the business's potential for operational growth. The plan also provides references to support the research and strategies outlined.

BUSINESS PLAN
SOLAR SCREEN PROTECTOR- “SYOCERA”

INTRODUCTION
Rapidly rising mobile and technical industries as per the uses of such devices on the mass
level. Benefit of such technical reforms is that it brings higher convenience which have
various benefits such as less utilisation of time, promptness etc. which is satisfactory.
Considering the comfort of people in operating the mobile phones and carrying it there will
be need to bring an innovative change in charging techniques. In the present report, the
business plan for “Syocera” will be based on bringing the totally new concept of charging
the devices.

BUSINESS CONCEPT
“Syocera” has been planning to bring the innovative product line in the market which is
estimated to be more profitable. Currently, the use of mobile devices is on peek and it has
been used by every single person in the world. The solar screen protector will be based on
consuming the sunlight in producing the energy which will charge the device itself. This
transparent screen guard has been planned and designed by the professionals in relation
with bringing the utmost satisfaction ad conveyance to the consumers.

PRODUCT AND SERVICES
• “Syocera” has aimed at developing the solar screen protector which is unique as well as
most convenient technological reform as it is easy to carryout and save power.
• One person need not to get depended on the energy slot or the location to charge their
mobile phones.
• They can place their phone in the sun light or any artificial light which will be appropriate
in charging it.

MARKET RESEARCH
• It has been analysed and experienced by professionals of “Syocera” that, currently there has
been growth in the mobile market.
• Thus, these industries are earning higher revenue as well as are bringing the higher returns
to the investors.
• Researches on the environment has brought information that there are more than 330 million
people in India are using mobile phones and among them maximum are using smartphones.

MARKET ANALYSIS
• Target market: Feature of this product is that it will consume the sun light or any
artificial light which will be utilised in generating the energy for the devices. Thus, with
approaches to this there will be suitable location for selecting the sunshine regions on
which India is quite favourable locations.
• Target Audience: This is the unique feature which will be built in the mobile devices on
their screen. Therefore, using it will be most conveyancing and it will be easily carry out
and operated by all categories of individual such as age between 18-40.

INDUSTRIAL ANALYSIS
Years Smart Phone users in India (in millions)
2015 199.08
2016 251.79
2017 299.24
2018 339.95
2019 373.88
2020 401.74

SWOT ANALYSIS
Strength
 There will be comparatively lower costs in implicating this
technique into operations.
 It will be most convenient in using and operating it instead of
using the traditional method to charge the devices.
 It will have rapid increment and growth in the period as well as
appropriate rise in the operations.
Weakness
 This product will not have functional operations in night time or
at the time of changes in weather condition.
 There will be rapid growth in the technologies so the innovative
changes are needed to be addressed quickly.
Opportunity
 It will be helpful to society as it helps in reducing the
dependency of people on power consumption.
 This innovative idea will lead the firm in retaining the adequate
amount of profitability and operational gains for the long
period.
Threat
 There will be comparatively higher competition level in the market.
 Energy saving in the most important concern of the society so
implication of such technique is highly demanded in the market on
which various entities are performing.

MARKETING PLAN
• By considering the operational rise in the income as well as creating the unique identity in
the market, “Syocera” is required to have adequate management and operational activities.
To develop the consumer strength and bring the effective information among the individual
there is needed to have appropriate sources of promotion.
• Product:
• Price
• Place
• Promotion

PRODUCT:
• “Syocera” has been planning to launch the solar screen protector which will be based on
meeting the effective market requirement5s such as reducing the power consumption,
balancing eco-system as well as bringing the most satisfactory to individual. It will be
designed as according to the size, shape and design of the devices. This will be placed
under the screen glass and it will be transparent which will consume the solar energy as
kinetic and convert it into potential energy. This will be used in charging the devices such
as providing 250mw of power to tickle charge up the battery.

PRICE:
• The prices levied on manufacturing the devices and generating effective income will be
based on various planning and decisions making by the professionals of “Syocera”.
• It has been considered and administered by the professionals that the prices are to be set
at lower prices which will be effective in having proper sales of the products in market.
Low costs strategy will be beneficial to industry as per gathering the large number of
consumer.
• On the other as per setting the effective prices on the products will bring the ability to the
firm in retaining the higher revenue. Thus, they will have appropriate amount of revenue
in the coming period as well as profitable growth in operations.

PLACE:
• Considering the initiative place of trading the solar screen protector of “Syocera”. Thus,
after making various survey and research it has been analysed that selecting the location
which has sunshiny regions.
• It will be effective in having best ascertainment of all the operations. India has been
selected and approaches by the professionals as this country is at cancer line which has 12
months of sunlight and will be appropriate as per having large number of mobile users in
the nation.