Karatina University: CIM 211 Education Media - ASSURE Model Analysis

This report examines the ASSURE Model, a systematic framework for selecting and utilizing instructional media in education. Developed by Heinrich, Molenda, Russell, and Salmadino, the model comprises six key steps: Analyze Learner Characteristics, State Objectives, Select Media and Materials, Utilize Media and Materials, Require Learner Participation, and Evaluate and Revise. The report details each step, emphasizing the importance of understanding learner characteristics, setting measurable objectives, choosing appropriate media, actively involving learners, and continuously evaluating the teaching process for improvement. It provides a comprehensive guide for educators to enhance their teaching methods through effective media integration, ensuring a synchronized approach to content, methodology, and media utilization. The report highlights the significance of each stage in creating an engaging and effective learning environment. This assignment is contributed by a student to be published on the website Desklib, a platform which provides all the necessary AI based study tools for students.

KARATINA
UNIVERISTY : CIM 211
EDUCATION MEDIA
Dr Mugo David (PhD)
email: [e-mail] Cell: 0721

LECTURE 6

SYSTEMATIC SELECTION AND UTILIZATI
OF INSTRUCTIONAL MEDIA
THE ASSURE MODEL

• Effective teaching must creatively incorporate instructional media
• The use of instructional media require careful planning, and systemat
utilization
• The ultimate aim in teaching is to synchronize content, methodo
and media utilization
• The ASSURE Model is a guide for planning and conducting Aa lesson t
utilizes instructional media.

• The model was developed by four educationists, in the year 1996.
• Robert Heinrich of Indiana University, Bloomington
• Michel Molenda of Indiana University, Bloomington
• James D. Russell of Indian University Purdue,
• and Jose Salmadino
• in an attempt to modelling a framework Instructional Media and
Technologies for Learning, based on Robert Gagne thinking on .

Dr. Robert Heinich, Indiana University

Prof. Michael Molenda, Indian University, Bloomington

James D. Rusell, Indiana University.

School of Education, Indiana University, Bloomington.

The ASSURE Model has six steps, represented by the acronym.
It describes a set of tasks central to the informed selection and use
educational technology. The tasks are:
• Analyze Learner characteristics
• State Objectives
• Select Media and Materials
• Utilize Media and Materials
• Require Learner Participation
• Evaluate and Revise