Critique Report: Systems, Technology & MonetLoyalty Scheme

This report critically analyzes the role of information systems and technology in enhancing business efficiency, focusing on the MonetLoyalty customer loyalty scheme. It differentiates between Information Systems (IS) and Information Technology (IT), discusses the implementation of an ERP solution, and explores the potential of a Web 4.0-level ultra-intelligent electronic portal. The report also examines strategies for attracting new customers, retaining existing ones, and improving brand loyalty. Furthermore, it addresses the potential negative impacts of information systems and proposes mitigation strategies. The analysis considers the benefits and challenges of adopting advanced technologies to improve the online booking experience and overall business operations for a group of five holiday resorts.

Running head: CRITIQUE IN SYSTEMS & TECHNOLOGY
Critique In Systems & Technology: MonetLoyalty
Name of the student:
Name of the university:

1CRITIQUE IN SYSTEMS & TECHNOLOGY
Executive summary
This report reflects the importance of Information system for increasing the business efficiency.
The difference between the IS and IT are elaborated in this report addition to the role of ERP
solution, a new “Web 4.0-Level ultra-intelligent electronic Portal”, interactive tools and
customer loyalty scheme as well. The groups of these five companies are collectively named as
Monet that is willing to incorporate a wider range of living quarters along with the facility of
backpacker, bed and breakfast with homes and luxurious suites throughout Australia. They are
willing to develop a combined online website for their consumers and with the help of the online
website the users will be able to look for their desired services and also be able to book so on.
The role of ERP solution for the improvement of the business efficiency including different ways
through which different issues could be mitigated is also illustrated in this report. Not only this
but also the importance of brand loyalty, different suggestion for attracting new as well as
existing consumers of the company and in order to improve the electronic portal how the web 4.0
level ultra intelligent technology is helpful is also illustrated in this report. In addition to this the
difference between the these technologies are also elaborated in this report including both the
positive and negative impact of the information system are also illustrated in this report.

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Table of Contents
Introduction......................................................................................................................................3
Part 1: A customer loyalty scheme called MonetLoyalty................................................................4
1.1 Difference between Information system and information technology..................................4
1.2 The ways through which the negative impacts could be mitigated.......................................5
1.3 About the customer loyalty scheme known as MonetLoyalty...............................................5
Part 2: Interactive tools for business improvement.........................................................................6
2.1 Continued patronage..............................................................................................................6
2.2 Brand Loyalty........................................................................................................................7
2.3 Suggestion for attracting new consumers..............................................................................7
Part 3................................................................................................................................................8
3.1 Integrated ERP solution.........................................................................................................8
3.2 Other business opportunities those are associated to the information system.......................9
Part 4................................................................................................................................................9
4.1 A new “Web 4.0-Level ultra-intelligent electronic Portal”...................................................9
Conclusion.....................................................................................................................................10
Recommendations..........................................................................................................................11
References......................................................................................................................................12

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Introduction
Through the development of new Information System business organizations will be able
to bring effective business level change and beneficial outcome from it as well. With the help of
innovation and creativity every company could gain measurable successful outcome from the
competitive marketplace (Zhao et al., 2015). This report depicts the importance of implementing
information system in a group of 5 holiday resorts. These five resort owners have decided to
deliver a better value opportunity to the consumers those are important for the improvement of
the functional efficiency of their business operation. Different online booking websites are there
such as booking.com, travel.com.au, are there through which the users will be able to access
information and even also able to book for the resorts including breakfast, dinner, lunch as well.
This advanced application is costly but many security aspects are also associated to it. Due to the
presence of different security perspectives the service providers will be able to gain many other
additional success criteria in terms of security as well.
Part 1: A customer loyalty scheme called MonetLoyalty
1.1 Difference between Information system and information technology
In order to improve the exiting business efficiency it is very much necessary for the
business organizations to adopt advanced level technologies in terms of development of online
website (Vaishnavi et al., 2017). In traditional booking the consumers used to face different
issues and challenges however, in order to mitigate those challenges adoption of technical
advances have become a beneficial activity. In order to serve these activities without any kind of

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errors, proper application of the activities and role play of the project team members are needed
to be served properly (Bemile, Achampong & Danquah, 2014.
Considering different business environment it has been determined that, two different
components are there named as information technology and information system. Information
technology is an independent variable whereas, the information system, a dependent variable that
is dependent on information technology (Adams & yuonakuu solomon, 2016). The information
technology will be able to develop Information System for the consumers. Another application is
also there that helps to improve the business efficiency through the development of mobile
application (Bilgihan & Bujisic, 2015). With the help of the mobile app the users will be able to
book resorts regardless of their location and times as well.
The level of risks will be minimized after the implementation of the information system
through the utilization of information technology. High volume of information can be stored and
access will reduce error after the implementation of the information system for business
operations (Ladhari & Michaud, 2015). On the other hand, proper hardware and software are
also needed to be acquired to implement the information system for booking the resorts.
1.2 The ways through which the negative impacts could be mitigated
After the deployment of the mobile app the integrated resorts operation will b able to
grab more number of consumer’s from the competitive market place (Vaishnavi et al., 2017).
Not only this but also, with the help of the mobile application, both the rate of consumer loyalty
and brad loyalty as well will increase simultaneously.

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1.3 About the customer loyalty scheme known as MonetLoyalty
Loyalty of the consumers is referred to as an art that helps to increase the quality of offers
and services of the business enterprise (Rus & Negruşa, 2014). As customers are the most
valuable asset for the consumers thus from the customer loyalty and their opinions the business
strategies and the operational capability of any organization can be enhanced accordingly as the
success of the business is not only partly but also entirely dependent on number of satisfied
consumers. The competitive framework can be over framed with the help of the business
capabilities and business competencies as well (Pan & Zhang, 2016). Based on the type of
businesses different strategies are there that helps to increase the customer loyalty. The
development steps are as follows:
1. An improved as well as advanced platform is required to be developed for the
consumers to let the consumers know about the current business operation of the
resorts.
2. In addition to this, a media for communication is also needed to be developed in
terms of website feedback, voice mailing, emails etc. It will help the consumers to
improve the brand loyalty and operation ability as well.
3. The online website system is required to remember the date of the birth,
anniversary of the consumers and as per the dates they should wish them also to
make them feel happy and special (Ozturk et al.,2015).
4. Certain special offers like, gift coupons, discounts are needed to be given to the
consumers to make them engaged to the website.
5. In order to grab more number of customers it is necessary to develop and improve
the customer services and customer response approach (Ladhari & Michaud,

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2015). The other activities associated to the customer service are instant response,
follow up calls etc.
In addition to these activities, the combinations of the five resorts are able to serve
free meals, free tour tickets and flight tickets as well. It will help the consumers to get
huge set of opportunities from the service.
Part 2: Interactive tools for business improvement
2.1 Continued patronage
In order to improve the brand loyalty of the existing and newly garbed consumers it is
necessary to incorporate different support system in a condescending manner through additional
support and services as well (Ling et al., 2015). From the support of both the consumers end and
business end the continued patronage can be enhanced accordingly.
2.2 Brand Loyalty
The brand loyalty of the consumers could be enhanced with different methods those are
available in the marketplace. Considering the type of business the most suitable brand loyalty
enhancing method is required to be adopted by the consumers (Bilgihan & Bujisic, 2015). In
order to enhance the brand loyalty of the consumers the methods those have been identified are
as follows:
Proper delivery of the values
1. The customer service developed for the company must have 360 degree focus to
the service

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2. In order to engage the consumers with the services of the provider’s usable expert
contents should be implemented (Ozturk et al.,2015).
3. Arrangements of different promotional activities or campaigning are required for
integrating the systems together.
4. The loyalty levels of the consumers are required to be developed through
arranging the rewards for the consumers (Zhao et al., 2015).
2.3 Suggestion for attracting new consumers
In order to attract consumers from different geographical domain it is necessary to
consider different tools and technologies as well. The steps for attracting the consumers are as
follows:
Understand the requirement of the consumers: Before the implementation of the
services for the consumers it is necessary for the service providers to understand the requirement
of the consumers (Bemile, Achampong & Danquah, 2014. The two significant aspects
considered for serving services to the consumers include product flow and quality services.
On time response for the consumers: Each consumer of any company expects to get
timely response from the service providers. Thus, the consumers are required to serve proper
acknowledgment for developing relationship between the consumers and the service providers.
Offers delivered for the customers: Based on the type of the consumers different offers
are served. Different tour packages are available and based on the regularity, the offers are
offered to the consumers. However, before serving the offers to the consumers it is necessary for
the service providers to analyze the quality of the competitors (Ozturk et al.,2015). Through
analyzing the competitors the offers are required to be decided by the management authority of

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the online resort booking system. It will help the company to gain competitive advantages from
the competitive market place.
Part 3
3.1 Integrated ERP solution
ERP or enterprise Resource Planning is referred to as a business level solution that helps
the online website providers to gain competitive advantages and measurable business success
from the marketplace. Through the application of this particular solution the user will be able to
establish secured as well as a bidirectional relationship between the consumers and he service
providers. Huge difference is there between the cloud ERP and on premise ERP. The benefits
associated to the ERP based solution are as follows:
Requirements for resources: With the help of the based ERP system, no additional
outlay capitals are required. Even the providers need not to buy external resources in terms of
new servers (Ozturk et al., 2015). The application efficiency of the database also get enhanced
with the help of ERP based solution.
Enhanced security: The securities of the system get enhanced after the adoption of the
ERP solution. In addition to the scalability the application reliability, availability and the support
from the vendor side also gets enhanced frequently.
3.2 Other business opportunities those are associated to the information system
The other business level opportunities those are associated to the systems are as follows:
 Improvement of the international marketing

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 Enhancement of the consumer base
 Exponential revenue increment
 New service implementation
Part 4
4.1 A new “Web 4.0-Level ultra-intelligent electronic Portal”
Web 4.0 ultra intelligent versions is referred to as one of the most effective business
platform through which the users and the consumers will be able to increase their business
efficiency through gaining competitive advantages and business revenue as well. Not only this
but also the Web 4.0 Level ultra-intelligent electronic Portal is an advanced agent through which
the users will be recognized in a much easier way. This device has a smaller surveillance camera
and facial recognition capability (Bemile, Achampong & Danquah, 2014). Moreover, it can be
said that with the help of this particular application is nothing different but a biometric
authentication though which the significance of a person can be identified easily. Considering the
business background of the 5 group of resorts it has been defined that, for securing the web
portal from the external attackers, this kind of biometric recognition rather authentication of the
consumers are very much important from the business aspect (Adams & yuonakuu solomon,
2016). It will help the company to gain effective success from the marketplace.
Conclusion
From the overall discussion it can be concluded that with the help of the information
system the business efficiency and the growth model of online service providers gets improved
exponentially. The difference between information system and information technology and the

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way through which the business efficiency could be increased with the help of information
system are also elaborated in this report. Not only this but also the role of brand loyalty and
consumers loyalty are also elaborated in this report. In addition to this, hoe the consumer’s
loyalty could be enhanced are also illustrated in this report. In addition to this, the exiting
business operation and functionalities could be extended, through ERP system and web 4.0 level
ultra intelligent electronic portals are also illustrated in this report. Through implementation of
online websites stand beneficial for any business organization but still certain issues are also
associated to it hose are needed to be resolved. The ways through which the issues could be
resolved are illustrated in the recommendations.
Recommendations
Security development: In order to increase the business efficiency of the online resort
booking service providers t is necessary for the consumers to develop certain security aspects in
terms of application firewall and encryption. With the help of the application firewall and
encryption none of the external users will be able to access information from the web portal
without the permission of the service providers.
Encryption: With the encryption technology the service providers will be able to increase
the security of their portal and the unauthorized users will not be able to access information from
the server. The consumers or users who have the decryption code only will be able to access
information.
Hiring technical experts: Technical experts are required to be hired by the management
authority of the website providers. Technical experts will be able to operate the system much