This report presents a systems thinking analysis of AMP Bank, a local Australian financial institution, focusing on its challenges in the face of increasing competition and the need to improve customer satisfaction and expand globally. The report employs the CATWOE framework to examine the bank's customers, actors (employees), Weltanschauung (worldview), owners, and environment, identifying key issues such as the need for better digital banking platforms and employee incentives to drive customer acquisition and retention. The Rich Picture tool is also mentioned as a method to gather stakeholder opinions and understand different perspectives on the issues. The analysis highlights the importance of employee training and ethical considerations in addressing these challenges and achieving long-term success. The report also references relevant academic sources to support the analysis.
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