Analyzing T-Series: Innovation in the Global Creative Industries

This essay explores T-Series' strategies within the global creative industries, emphasizing the importance of creativity and innovation in a competitive market. It examines T-Series' proposed 'social video takes off' strategy, highlighting the need for thorough research and its potential economic and social value. The essay also discusses public and private support for art and culture, including crowdfunding, and the significance of a creative labor market and strong networking for internationalization. Furthermore, it analyzes T-Series' approach to the creative economy, digital disruption, and business model innovation, underscoring the necessity for continuous improvement and adaptation to maintain a competitive edge. Desklib provides access to this and other solved assignments for students.

Global Creative Industries

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Art, culture and creative industry................................................................................................3
Business model canvas................................................................................................................3
Introduction to applied research and case...................................................................................4
Economic and social value..........................................................................................................5
Public support for art and culture................................................................................................5
Private support for art and culture...............................................................................................5
Crowdfunding.............................................................................................................................6
Creative labour market and entrepreneurship.............................................................................6
Art market, networking and internationalisation........................................................................7
Creative economy and innovation...............................................................................................7
Digital disruption........................................................................................................................8
Business mode innovation..........................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The creative industry is being defined as the one which deals with variety of economic
activities which are related with exploiting the creative knowledge and information. For working
in the highly competitive work it is very crucial for the company to be creative and innovative in
their operations. The reason pertaining to this fact is that when the when something new will not
be provided to the company then this will not be liked by the consumers. The present study is
based on T- Series which deals in entertainment industry and founded by Gulshan Kumar in
1983. The major service being provided by the company is of film production and music record
label. The present study will outline the discussion relating to T- Series and different ways in
which they can lead to effective creativity and industries.
MAIN BODY
Art, culture and creative industry
For getting successful the most essential aspect is to have a good and effective creativity
within the company. the reason pertaining to the fact is that in case the company will not be
providing much good and innovative services then this will not attract the consumers. Hence, for
this T- Series also need to work continuously in improving its services. For this the company is
planning to implement the social video takes off wherein the company will promote itself with
help of making good and short videos (Lazzaro, 2021). This is a good source of marketing the
services of T- Series in order to cover a large market share within the creative industry. In this
modern era, most of the people to have a leisure time uses the entertainment industry and
because of this, T- Series need to make strategies to attract large number of viewers.
Business model canvas
Key Partners Key Activities Value
Propositions
Customer
Relationships
Customer
Segments

 Independent
musicians
 Regulator
 3rd party
integrators
 TV networks
 Record
companies
 Investors
 Web
developmental
 Content
production
 Marketing
 Data anlystics
 Maintaining
music content
 Listen to
millions of
music for fess
or free with
ads.
 24/7
entertainment
 Access to
music on any
device at any
time.
 1 month free
trials
 Advertising
 Facebook,
Twitter
 3rd party
APIs
 Audio
streaming
 Any person
interested in
music
 Major focus
on young
mass
Key Resources Channels
 Platform
 Technology
 Employees
 Brands
 Producers
 Actors
 Internet
 Web and
mobile apps
 Developer
tools and
APIs
 Television
Cost Structure Revenue Streams
 Production
 Development
 Marketing
 Customer service
 Infrastructure
 Salaries
 Subscription fees
 DVD rentals
 Advertisements
 Paid licenses
Introduction to applied research and case
In the present case of T- Series the company is planning to have a strategy of social video
takes off in order to promote the services being provided by the company. hence, for this the
proper and intense research need to be undertaken by the company. this is necessary because
when T- Series will undertake detailed research then this will improve the working and
efficiency of the company (Bilan and et.al., 2019). hence, as a result of this, the proper insight
will be taken by the company in order to develop the business. Thus, with the detailed research it
was outlined that currently the use of Facebook social video push is extending and beating other

platform. Hence, in case T- Series will undertake the use of this social video then it will improve
the company and its working to a great extent.
Economic and social value
The cultural and creative industry provides good social and economic value to the
environment and society. The reason pertaining to the fact is that when the entertainment
industry works in proper and effective manner then this will improve the interest of consumer
within the company. hence, as a result of this the sales of company will increase and they in turn
will support the environment and societal activities (Dursun, 2018). in case of T- Series as well
the company is creating value to the culture as it works in betterment of the society as well. for
instance, the company is providing many different employment opportunities and this will
improve the working of the company and will develop the society as well. along with this, the
company is also fulfilling the CSR activities and this will result in development of the
environment and society as well. moreover, the company is also complying with all the major
laws and legislation to provide proper value within their services.
Public support for art and culture
The public support is basically connected with receiving funds in from of taxes, value,
government facilities for accomplishing objectives of company in effective manner. T series as
being international organization highly attention on support on subsidies, tax breaks &
exemption, etc. government, international corporations, different types of agencies etc. (Cuervo-
Cazurra, Nieto and Rodríguez, 2018). T series operates in entertainment department which
needs it to focus on public support by ensuring that standards of art & cultural factors are
accomplished. It is important to note that government has limited role in providing finance to T
series. It higher generate from membership, sales, etc. T series as being part of entertainment
industry required has get support from the different grants like international organizations,
membership fees, selling products to customer generate revenue and monetary donation, etc.
These are some form of public support for the purpose of art & culture that contribute in to offer
social video take off.
Private support for art and culture
T series has selected video digital marketing tactic to target the audience to accomplish
its long term goal. Private support in financial practices is associated with attaining the funds for

meeting daily requirement involves friend, family venture capitalist, private lending institutions,
etc. These type of sourcing highly contribute in maintaining potential growth in industry through
diversifying different sectors for having effectual cycle of operations (Katabi and Dimoso, 2018).
It involves sponsorship, partnership volunteering, crowdfunding, etc. Important sources that can
be used by company includes using retained earnings, equity financing and sponsorship for
proceeding in effectual manner so that social video take can be conducted effectively. These can
highly benefit the firm to achieve various benefits like higher market reach, clear understanding
of offerings, etc. Utilizing such private sources can be beneficial for the company to get
competitive advantages.
Crowdfunding
It is one of the important source for raising the funds which can be highly useful for T
series for taking initiative of social video take off. Crowdfunding aids in connecting with large
number of people for achieving greater amount of capital (Bagheri, Chitsazan and Ebrahimi,
2019). It is an easy method to derive capital for attaining different methods to effectively
implement the processing of social video take off. In addition to this, it has less cost of capital as
compared to other sources of capital. T series' entrepreneur will become able to achieve the full
position to monitor and control organizational objectives. It helps in expanding fragmented
market for covering larger spot for meeting organizational objectives of reaching greater extent
to perform as leading position in entertainment industry. Different types can be taken into
consideration which involves donation, reward, equity, lending. From the assessment it can be
articulated that T series can concentrate on equity crowdfunding to achieve smooth functioning
and processing. Crowdfunding increases reach to customer and shareholders for inclining its
ability to apply social video tape of in appropriate manner.
Creative labour market and entrepreneurship
In order to provide effective and creative services by the company, it is very crucial for
the company that they hire creative employees. The reason underlying this fact is that in case the
employees of T- Series are not good and creative then this will result in not providing good
services to the users (Utama and Ratnapuri, 2018). Hence, for getting successful it is necessary
for the company to ensure there is proper innovation and creativity among the employees and in
the environment of company. this is necessary as it will improve the working efficiency of the
company and will attract large number of consumers. In case the employees of T- Series will

also be creative and zeal of entrepreneurship is being present among the employees then this will
result in effective attainment of the objectives of business. for ensuring there is proper creativity
among the employees T- Series, must focus on their education level at time of selecting the
employees. Along with education the company must also analyse their talent by providing them
situation and how they will deal in that situation.
Art market, networking and internationalisation
For dealing within the art market it is very essential to have a strong networking. The
reason underlying this fact is that when the networking will be strong the company will be in
position to capture a large market share. Hence, as a result of this, company will be working and
developing itself. In addition to this, when the networking of company will be strong then they
will be in position to even go for international working. The reason pertaining to the fact is that
when the company will be having strong network then there is possibility that they have a chance
of getting involved in the international business as well (Wahab, Setiawan and Wahdiniwaty,
2017). for doing the business at international level, it is very crucial for the business to have
proper knowledge and resources to enter in international market. Thus, for this T- Series is
undertaking the strategy of social video takes off in order to promote itself within the market.
Hence, with help of this company can also enter within the international market and this will
assist them in improving the business and its operations.
Creative economy and innovation
In order to work within the highly competitive international market it is essential for the
company to have a good and creative working strategies. The reason underlying this fact is that
in case the company is not having good and effective business practices then operations of
company will not be good. Hence, as a result of this business will not be liked by the consumers.
This is particularly because of the reason that when the consumer will not be getting anything
good and innovative then they will not be dealing with the company for longer (Creativity,
identity and representation: Towards a socio- cultural theory of creative identity, 2021). Hence,
for this it is essential for T- Series that they continuously work for creatively and in innovative
manner. The reason underlying this fact is that in case company will not be bringing in any
innovation then this will be very monotonous for the consumers. Hence, for this it is essential for
T- Series that they continuously bring innovation and some creativity within this working and
business practices.

Digital disruption
To work in this highly competitive environment, it is essential that company implements
the digital disruption effectively. The reason underlying this fact is that in case company does not
follow any disruption then they will not be working in better and effective manner (Kamel and
et.al., 2017). Hence, for this, the company is implementing the social video take offs in order to
maximise the working and attract large number of users towards business.
Business mode innovation
While working within the global industry it is essential for the businesses to have
continuous innovation and creativity within this business operations. The reason underlying this
fact is that when the proper innovation will not be presented then this will result in less sales of
company (Hillman and Baydoun, 2020). hence, for this T- Series is trying to innovate their
services and is implementing new strategy of social videos take offs in order to attract large
numbers of consumers. Hence, as a result of this the company will be in position to increase the
number of users and can also go for internationalisation of the business.
CONCLUSION
The above report concluded that for working in effective manner it is essential for
company to be creative and innovative within their operations. For the effective and successful
working it is necessary for business to take effective measures to bring in innovation and
creativity in business operations to increase its scale of operation.

REFERENCES
Books and Journals
Bagheri, A., Chitsazan, H. and Ebrahimi, A., 2019. Crowdfunding motivations: A focus on
donors' perspectives. Technological Forecasting and Social Change, 146, pp.218-232.
Bilan, Y., and et.al., 2019. The creative industry as a factor in the development of the economy:
dissemination of European experience in the countries with economies in
transition. Creativity Studies. 12(1). pp.75-101.
Cuervo-Cazurra, A., Nieto, M.J. and Rodríguez, A., 2018. The impact of R&D sources on new
product development: Sources of funds and the diversity versus control of knowledge
debate. Long range planning, 51(5), pp.649-665.
Dursun, D., 2018. Global creative economy and Istanbul: A focus on film industry
cluster. International Review for Spatial Planning and Sustainable Development. 6(4).
pp.35-50.
Hillman, J. R. and Baydoun, E., 2020. Innovation, Creativity, and Entrepreneurship in
Academia: A Review. Higher Education in the Arab World, pp.13-71.
Kamel, J. A. N., and et.al., 2017. Creativity and innovation for corporate happiness
management. Brazilian Journal of Science and Technology. 4(1). pp.1-20.
Katabi, R.J. and Dimoso, R., 2018. Relationship Between SMEs Sources of Funds and
Investment Evaluation Techniques. Business and Management Studies, 4(4), pp.61-70.
Lazzaro, E., 2021. Linking the Creative Economy with Universities’ Entrepreneurship: A
Spillover Approach. Sustainability. 13(3). p.1078.
Utama, I. D. and Ratnapuri, C. I., 2018. Comparing the Business Process in Creative Industry at
Bandung. In Proceedings of the International Conference on Industrial Engineering and
Operations Management (pp. 999-1004).
Wahab, D. A., Setiawan, E. B. and Wahdiniwaty, R., 2017. Information distribution service of
tourism and creative industry using mobile application technology. IJNMT (International
Journal of New Media Technology). 4(2). pp.120-125.
Online
Creativity, identity and representation: Towards a socio- cultural theory of creative identity.
2021. [Online]. Available through:
<https://www.researchgate.net/publication/260804094_Creativity_identity_and_representa
tion_Towards_a_socio-cultural_theory_of_creative_identity>